MINNEAPOLIS, MN – It’s a good thing Wesley Kaake didn’t tattoo his food truck’s name on his arm like he planned.
He renamed his food truck, The Twisted Sister House of Hunger, this year after the hair metal band Twisted Sister threatened legal action. Now the food truck has emerged from that scrape with a shorter name, House of Hunger, and advice for other business owners.
The first lesson is to pick your battles. Kaake (sounds like “cake”) bought The Twisted Sister from two sisters in 2011. The name sounded cool until lawyers representing the band Twisted Sister demanded a change.
“We’re a tiny metal box, not a rock band,” Kaake said.
He decided it wasn’t worth the time or money of a court trial, even though insurance would have covered his costs.
Changing the name cost about $3,000, but everything else stayed the same.
The truck still parks at the same spot on Second Avenue, between Fifth and Sixth streets. Customers still order from the same menu, with sandwiches such as the “Twisted Philly,” hotdogs and sides. He serves at least 100 customers a day.
Find the entire article by Urmila Ramakrishnan at bizjournals.com <here>
Follow the new truck Twitter account:
House of Hunger
The House of Hunger Food Truck. Urban Street Food Specialists by day; Twisted Culinary Artists by night. The original home of Polygamy Sauce.
Minneapolis, MN · houseofhunger.com