When you own a food truck business, you need to keep up on all the latest trends. Whether it’s new and exciting food products, supplies or unique technology that will better your overall operation, you need to know what they are. So, you may be wondering what is trending right now – it’s “Going green”, of course.
This means that people are starting to pay more attention on helping the environment. Being more environmentally friendly within their everyday lives is something they are striving for each day. So, start incorporating it into your marketing list. How, you may ask? Well we’re here with to help you through the how with this article.
Now, are you asking yourself why you would do this? Consumers are becoming more environmentally aware of what’s going on in their surroundings. They are seeing how certain things are affecting the world and that changes need to be made. Therefore, this growing trend is becoming a popular market to target. Even if you start by implementing small changes, you are still targeting a market that a lot of your competition isn’t, and thus will be offering something to these individuals that no one else is. This can equate to more visits to your service window and an increase in sales.
So, are you asking yourself, how can my food truck “going green” be an effective marketing strategy yet? You can start by offering your customers more eco-friendly food products or packaging. There are so many ways that you can incorporate this into your mobile business. From the proximity of the food you purchase to packaging you use even your medium you choose to advertise with, you can incorporate being environmentally friendly through almost everything you do.
Here are a few green marketing tips and ideas that will help you get started:
- Recycled Paper & Packaging – Start implementing recycled paper into your truck’s everyday uses. From receipts to paperwork, you can use recycled paper. Send your customers home with sustainable packaging, as well. They take that item into their home and whenever they see it they will be reminded of your business being “green”.
- Green Supplies – Start using “green” cleaning supplies and lighting can be something you implement into your food truck to be more eco-friendly.
- Electronic Media – Instead of using paper on advertisements, take it to the web. Almost everyone interested in the mobile food industry is on the web now, so targeting them online is your best bet. You’ll be able to reach them better through your social media efforts.
- Eco-friendly products – Find local food suppliers to minimize the carbon footprint that it takes for you to get them. You can also use produce and pre-made food products that are made with organic supplies. Selling these types of products from your truck is a must for a “green” marketing strategy.
Targeting environmentally friendly customers is a great way to get new customers to your service window and help spread the word about you being “green”. You’ll have an increase in traffic, as well as an increase in sales. You are targeting a small, but growing market so start implementing this into your marketing strategy.