No matter the size of a business, brand recognition is a key to success. So what makes some brands recognizable? Simple, their logos and slogans. Look at McDonald’s. Not only do they have their Golden Arches but they have their “I’m loving it” slogan. Your food truck slogan is not just an important part of your overall branding strategy, but it will also help in your food truck’s long-term success. So, make sure you develop it must with care.
5 Tips For Crafting A Killer Food Truck Slogan
Use The Three Ws
The secret behind a great food truck slogan is how it describes your brand. Here are three fun examples:
- “Get rich or die frying” (The Frying Dutchman – New York)
- “Admit it . . . you need a sandwich.” (Ebbett’s Good to Go – San Francisco)
- “Giving youth tacos, not guns.” (Taco Chando – Sacramento)
When developing your food truck slogan, it must answer these three basic questions:
- Who are you?
- What do you do?
- What is your unique way of doing it?
Research Your Customers
Once you have answered the three Ws, you need to determine your target customer base (if you don’t already know it). A simple way to find this out is to use the insights provided by Facebook, demographics from your website from Google Analytics or the typical demographics in the cities you operate.
- Age groups
- Languages spoken
This information is essential to understand your food truck’s existing and prospective customers. If you are just getting started and don’t have a website or social media accounts yet, take a look at slogans from your food truck and restaurant competitors.
RELATED: Why Food Truck Branding Matters
Use Common Traits
While it’s not easy to develop a winning food truck slogan, those that have been successful all have the same traits.
- It must play on people’s emotions
- Keep it under 9 – 10 words
- Be consistent with other branding
- Focuses on what makes you different
- It must be timeless
- It can stand on its own
Ask for Feedback
Do you think you have found the perfect food truck slogan? Time to put it to the test. Ask your prospective or current customers what they think. Use Facebook’s polling feature to get opinions from your followers. Use Twitter to host a slogan contest with a designated hashtag to track entries.
A great food truck slogan is no guarantee of success but it will build trust in your brand because people trust the things that they can relate with.
Make Changes Over Time
Once you develop a food truck slogan, in time you will need to modify it over time. Why? Because customers change all the time. A food truck slogan that worked five years ago, may no longer be relevant to your new customers. Keeping an open mind about that and tweaking accordingly are great ways to building trust and remaining unique in the eyes of your local market.
The Bottom Line
Slogans are a vital part of marketing and have been used to help promote business and engage with customers for many years. They are not just an advertising ploy, since they attempt to get into the customer’s mind and stay there. That is why you should be tinkering with this aspect of your branding. And it IS branding since your food truck is always sandwiched between your food truck slogan and a tag line.