One of the more grueling tasks in running a food truck is marketing and promotion. You are busy operating your truck and many vendors can’t afford to hire a marketing agency to do this work. We try to make things easier by providing articles you can use to spark the idea process. Timely promotions resonate well with consumers so feel free to use these April marketing tips for your food truck promotions.
April Marketing Tips For Food Truck Vendors
Here are six April marketing tips to target the things happening this April.
Food Holidays (Every day of the month)
Since our start, we’ve shared the various food holidays throughout the year. With April around the corner, take a look at our April Food Holiday calendar to get an idea which of your menu items you can highlight. It will also give creative chefs the chance to plan to create new menu items that incorporate fun ingredients to market on big food holidays.
RELATED: April Food Holidays
April Fools’ Day
April 1 represents, in some sense, the pinnacle of marketing creativity. It is an opportunity to share fake stories on social media, introduce pseudo products, and otherwise entertain your customers.
April Fools’ Day content need not end on April 1. There is a growing genre of April Fools’ Day recaps and round ups. So even at mid-April, you could publish a list of “The Best April Fools’ Pranks” on your food truck website.
Here is one of our April Fools articles that went viral: Chicago Law To Banish Food Trucks To Lower Wacker
Tax Day (April 15)
Tax Day is a day that people either love or hate. This is prime time for accountants to market their business. But food truck vendors can benefit from Tax Day as well.
Throw post Tax Day menu specials. Offer after Tax Day promotions to help people looking to spend their refund. For a little extra fun, incorporate a playlist of money songs to play over your trucks sound system.
Easter (April 16) Passover (April 10-18)
Spring holidays are a perfect opportunity for marketing your food truck. A great marketing idea for an Easter promotion might include holding an Easter Brunch or advertise Kosher for Passover menu items.
April 20th is 420 spelled out in numbers, go figure. While you may think there isn’t a relate to your food truck, think again. You’re a food truck, offer promotions to attract those celebrating this holiday. Got munchies? This is a very shareable topic on social media, so find a way to relate.
Earth Day (April 22)
Flowers outside are beginning to bloom, leaves are starting to grow, but that’s not all that’s green in April. The green initiative has its strongest presence in April with Earth Day. This is a great time to hype any green initiatives that your food truck may be participating in. A quick and easy acknowledgement would be to to simply make your menu board green.
The Bottom Line
Get started on promoting your food truck business for the Spring and Spring Holidays with these marketing ideas for the month of April. These promotional ideas should get your marketing gears going while allowing you to harness the momentum of each promotion. Make sure to check back each month as we’ll continue this for the remainder of the year.