One of the more grueling tasks in running a food truck is marketing and promotion. You are busy operating your truck and many vendors can’t afford to hire a marketing agency to do this work. We try to make things easier by providing articles you can use to spark the idea process. Timely promotions resonate well with consumers so feel free to use these December marketing tips for your food truck promotions.
December Marketing Tips For Food Truck Vendors
Here are five December marketing tips to target the things happening next month.
Food Holidays (Every day of the month)
Since our start, we’ve shared the various food holidays throughout the year. With December around the corner, take a look at our December Food Holiday calendar to get an idea which of your menu items you can highlight. It will also give creative chefs the chance to plan to create new menu items that incorporate fun ingredients to market on big food holidays.
RELATED: December Food Holidays
Join a Toy Drive
During the holiday season it’s important to remember those less fortunate. Join a toy drive and encourage customers to do the same. Advertise your participation on social media by tagging the charity that you’re working with and asking them to retweet or share the post for a greater impact. Participating with other local businesses for the benefit of children is a great way to get your food truck’s name into the community.
Photos with Santa
Customers love pictures and pictures are great for social media marketing. Plan a photo opportunity at your truck by inviting Santa to visit. Almost everyone wants a picture with Santa so give customers the opportunity to market your business for you. Provide props like Santa hats or tinsel garlands and let customers go to town. Make sure to include a hashtag with your food truck and share, retweet, or regram customers’ photos on social media.
Show Behind the Scenes
Show customers what your food truck is like during the holidays with video marketing. Take customers into the kitchen with a video of preparations for the holidays. People are curious by nature and giving them a sneak peak behind-the-scenes action will set you apart from your competitors.
Send Holiday Cards
Customers love to be appreciated. Send holiday or New Year’s e-cards to your email contact list. Marketing is about keeping your food truck on the radar of customers. Something as simple as wishing customers a Happy Holiday or Happy New Year is an easy way to get people to check out your website and keep your food truck at top of mind.
The Bottom Line
There are plenty of ways to tailor your food truck marketing for December. Use these fresh content marketing ideas to promote your food truck this December. These promotional ideas should get your marketing gears going while allowing you to harness the momentum of each promotion. Make sure to check back each month as we’ll continue this for the remainder of the year.