There are plenty of ways to layout your business cards for your food truck business; the key is to make sure it matches your truck’s branding plan. To help you with making sure your food truck business cards are developed properly here are a few tips to use when designing or reviewing them.
5 Simple Rules For Your Food Truck Business Cards
Include important information
Make sure you include all the information on your food truck business cards that you think a client would find useful. We’ve provided a quick checklist, but you may have other things you want to throw in as well.
- Your name – Put the name your contacts know you by.
- What you do – Remember to include what you do or what defines your job scope within your food truck business.
- Contact information – Phone number, website url, e-mail, office address, social media profiles etc.
- Catering – It’s very important to let prospective customers know that you provide catering services from your food truck. You can create specific marketing collateral for your catering services, but you need to make sure your food truck business cards let them know it is a service you offer.
Ensure your text is readable
This is an often overlooked element in food truck business cards I’ve seen over the years. You don’t want prospective clients to have to strain their eyes to read your website address or email. Make sure your text is at least 8 pt, in a clear readable font and in bold color. Anything smaller than 8 pt may look fine on your monitor, but may be printed as a fuzzy, smudged-out line. You could also try to accentuate your name or important contact information by making it slightly bigger or bolder than the rest of your information.
If you’ve got a well-designed logo, let it subtly dominate your business card. It is a visual representation of your brand and will catch the eye of members of your target market.
The back side
There is a lot of debate about what should go on the back side of your business card. Some say keep it blank so people you hand it to can write notes. While others say put more information here. We suggest doing both. Use some of the space to provide returning customers a free offer, but also allow some space for note-taking.
Avoid using borders
It’s best to try to avoid using borders on your food truck business cards. They may look good, but when the cards are cut, you will most likely have some ‘lop-sided’ edges. All printers have a margin of error for cutting your cards, which can be as much as a few millimetres, so expect some variance in the area where the blade falls.
The Bottom Line
Almost everything we do in business today is digital (sending mail, signing contracts, attending meetings, even networking). Food truck business cards are one thing that digital will not fully replace anytime soon.
Do you have any additional tips for food truck business cards? What’s worked for you, what hasn’t. Share your thoughts on this topic in the comment section, our food truck forum or social media. Twitter | Facebook