One of the more grueling tasks in running a food truck is marketing and promotion. You are busy operating your truck and many vendors can’t afford to hire a marketing agency to do this work. We try to make things easier by providing articles you can use to spark the idea process. Timely promotions resonate well with consumers so feel free to use these January marketing tips for your food truck promotions.
January Marketing Tips For Food Truck Vendors
Here are five January marketing tips to target the things happening next month.
Food Holidays (Every day of the month)
Since our start, we’ve shared the various food holidays throughout the year. With December around the corner, take a look at our December Food Holiday calendar to get an idea which of your menu items you can highlight. It will also give creative chefs the chance to plan to create new menu items that incorporate fun ingredients to market on big food holidays.
RELATED: January Food Holidays
New Year’s Resolutions
Start the New Year off right by making and posting your resolutions, and ask your followers to post theirs! This is a great way to engage customers on social media. For example you can write blog or Facebook post with healthy recipes.
Market your food truck business both online and offline by highlighting upcoming events for the new year. Some upcoming holidays include President’s Day, Valentine’s Day, Mardi Gras, and St. Patrick’s Day. If you have anything planned for these events, like upcoming Valentine’s Day deals or a special Valentine’s menu at your food truck, let customers know!
Martin Luther King, Jr. Day (January 19)
January 19th is a national holiday to celebrate Martin Luther King, Jr.’s birthday and commemorate his Nobel Peace Prize for his Civil Rights leadership. Many communities participate in a day of service to create a positive impact on the world.
Take part in a community day of service with your customers or employees. Create a buzz on social media and invite other local food trucks to get involved. Banding together with others to better your local community is a great way to give back to your community while fostering a good business reputation.
Compliment Day (January 24)
Take the time to say something nice on Compliment Day. What goes around comes around, especially in marketing! Show another food truck some love on their social media or Yelp page and they may do the same and write reviews for you.
The Bottom Line
There are plenty of ways to tailor your food truck marketing for January. Use these fresh content marketing ideas to promote your food truck this January. These promotional ideas should get your marketing gears going while allowing you to harness the momentum of each promotion. Make sure to check back each month as we’ll continue this for the remainder of the year.