You’ve decided to start a food truck and the truck is built and equipment in place. Now you need to find a way to attract customers to your service window. Marketing your food truck is crucial for its success, especially early on. Today we’ll share a few ideas for marketing your mobile food business and how they will contribute to your food truck’s success.
Marketing Your Food Truck The Right Way
Social media marketing has quickly become the best way to promote a food truck business. There are various approaches to take and tools you can utilize to make social media marketing a success. For example, you can take photos of menu items and share them on Instagram, tweet discounts and coupon codes on Twitter or post specials and giveaways on Facebook.
No matter what tools and networks you choose, it is crucial that you post content people want to share. Create events, hold promotions and feature giveaways on social media that interest people and cause excitement and conversation. The key is to generate content that gets you liked, followed and shared.
Develop An Online Presence
Along with promoting heavily on social media, you also need food truck website. A website must provide customers access your menu, menu specials or upcoming events and participate in your online promotions. Ordering items online can also attract customers to your website and provide them with a positive experience before getting in line at your truck.
Establish a positive presence on review sites such as Yelp or Food Truck Reviewz. Set up an account on each and enter in your business details such as your typical parking locations, truck hours, a menu, etc. Be proactive about review sites and address any negative feedback you may receive about your food truck.
Most adults and teenagers carry a mobile device with them everywhere they go. Make these devices work for you. Create your own app where individuals can look at your menu, receive coupons and special discounts. Use this app to your advantage and reward users. When users feel like the mobile app benefits them, they are more likely to use it and come back to your food truck.
In our final tip for marketing your food truck we suggest looking at traditional advertising. Why? Simple, there are times when the most basic advertising methods are the most successful. Place ads in your local newspaper or work with the local radio station to create a fun jingle. Go to large apartment complexes and place flyers with your menus and special coupons on each of the doors. You can even participate in mailer programs and have coupons and ads sent to all the residents in the city or town. However, just be careful of operating within your marketing budget.
The Bottom Line
With the right approach to marketing your food truck, you will see revenue increase and create an established brand in your community. The possibilities are endless, so get out there and start marketing your food truck.