One of the more grueling tasks in running a food truck is marketing and promotion. You are busy operating your truck and many vendors can’t afford to hire a marketing agency to do this work. We try to make things easier by providing articles you can use to spark the idea process. Timely promotions resonate well with consumers so feel free to use these September marketing tips for your food truck promotions.
September Marketing Tips For Food Truck Vendors
Here are five September marketing tips to target the things happening next month.
Food Holidays (Every day of the month)
Since our start, we’ve shared the various food holidays throughout the year. With August around the corner, take a look at our August Food Holiday calendar to get an idea which of your menu items you can highlight. It will also give creative chefs the chance to plan to create new menu items that incorporate fun ingredients to market on big food holidays.
RELATED: September Food Holidays
Back to School
Back to School sales are an American tradition. Why wouldn’t we include them in your September marketing tips? If school hasn’t already started where you live, then schools will be back in session after Labor Day. Welcome students back to school with specials and sales or with back to school graphics on your social media profiles. If your food truck services a college town, this is a great time to generate buzz on social media or by partnering with student organizations for feeding hungry student at food truck events.
Labor Day (September 7th)
Labor Day is a national holiday in September. Offices and banks are closed and schools are off for the long weekend. Labor Day is a good opportunity to welcome new customers visiting your town for the weekend or welcoming back new customers after the summer. If you have a food truck customer loyalty program, send an email newsletter out to your email list offering incentives to returning customers.
NFL Football Season (September 10th)
Nothing says fall like football! September 10th is the opening night for the NFL. Celebrate the season opener with creative marketing for your food truck.
Here are some ideas:
- Engage customers at your truck and on social media by asking what their favorite teams are.
- Decorate your food truck and have your staff wear local team colors.
- Host a football themed food truck event (include pictures with hashtags on social media).
Grandparents Day (September 13th)
Grandparents Day, the first Sunday after Labor Day, falls on September 13th this year. Celebrate our older generations with specials and discounts for grandparents and their grandchildren when they visit your truck.
The Bottom Line
September brings students, sales, and new marketing ideas. Use these fresh content marketing ideas to promote your food truck this September! These promotional ideas should get your marketing gears going while allowing you to harness the momentum of each promotion. Make sure to check back each month as we’ll continue this for the remainder of the year.