When you are in the process of creating your food truck empire, the best way to get your prospective food truck customers excited by your product or service is to involve them in creating it. Instead of offering them what you think they need, ask them to help you design your menu to be what they want. One thing you can do doing your menu design process, hold an online contest to bring customer ideas to the table. Customers who have a stake in the development process are far more likely to feel pride of ownership and be happy with the menu items you provide them.