Loyal food truck customers are planted and grown; they’re not just in bloom the moment they walk up to your service window. Part of being an extraordinary food truck owner is the ability to connect with your customers in such a way that each one feels like they left with more than they walked up with.

Accomplish this by educating customers through your interactions, which can be easily attained at any food truck.

Consider how easy it would be to tie your truck’s cuisine or a specific menu item to a story about the region it comes from or how you developed it?

Becoming an educator instead of standing by in the position of cashier and customer service rep will enable more conversation which will build loyalty and rapport.