Before you start actively marketing your food truck on Twitter, you should take some time to find the conversations that are taking place about your brand. These effective and easy-to-use tools can help you find out what people are tweeting about your food truck and thus your brand:

  • TwitterSearch: This is the official Twitter search page. Enter your brand name to search for conversations.
  • Social Mention: Receive free daily e-mail alerts of mentions of your brand, company, CEO, or marketing campaign, or on a developing news story or a competitor.
  • BackTweets: With this service, find out how many people are tweeting a given URL, which you can use to track your business’s URL.

If you are aware of other twitter tracking sites, please feel free to share them in the comment section below.