Let’s face it, most of us aren’t computer whiz kids. The constant changes to the Facebook News Feed algorithm has almost everyone puzzled at how to get those who like our Facebook business pages to be notified when we add content.
For Mobile Cuisine, the updates we put out on Facebook is usually targeted at our readers. The biggest thing we aim to do is to inform them of new content being added to the site. For a food truck owner, your Facebook business page is set up to inform your customers where your next location is, what your daily specials have been added and news from inside your food truck.
Your goal should be to have the feeds of those who like your page to display the content that you share on your page, unfortunately that doesn’t always happen. Usually the only way your customers will know where you are, is if they go directly to your Facebook page, Twitter feed or website.
The Facebook See First Feature
Finally Facebook has provided its users some control over what shows up in their feed now. The Facebook See First feature allows users to quickly prioritize posts from specified friends and Pages. Once activated, they’ll never miss a beat when browsing.
The Facebook See First feature pins stories to the top of your customer’s News Feed that are important to them. It will still allow users to view the rest of their News Feed as they normally would, once you scroll beyond the highlights at the top.
The key for food truck owners is to notify their likers to use this feature. Make sure to include your food truck business page in their See First list. The beauty is how quick and painless it is to set up.
All the user needs to do is to visit the pages they like. Then they go to the menu bar and click on the “Liked” pull down menu. The only other step is to select “See First” and click the done button. From that point on, their News Feed will add your content. Everyone wins. Your customers will now know when and where your food truck can be found the next time they want to track you down.
The Bottom Line
The key to the Facebook See First feature is to get your customers to make this simple change. The best way to do this is to merely ask them and provide them with the way to do it.
While you’re at it, feel free to add the Mobile Cuisine business page to your Facebook See First list.