Responding to Online Customer Feedback

Responding to Online Customer Feedback

Whether you’re a food truck, concession trailer or food cart, customer feedback matters. But it can be tough to navigate online feedback. Which reviews are valuable and which are unreliable? Consider the following when dealing with the negative ones:

  • Seek a solution. Post a response and offer a way to turn the situation around. Always extend an olive branch if you can.
  • Don’t treat all comments equally. Anonymous reviews should never receive the same attention as authored comments.
  • Invite comments. If you’re open to hearing input, you’re more likely to hear positive things. Create forums for discussions about your menu or service, allow customers to post video testimonials, and keep social media lines open.

 

Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.