The assimilation of social media as a basis of communication in the food truck industry has altered the way a food truck follower is able to find their next meal. The once static food patrons have become dynamic social food truck followers. This new breed of customer shapes the way you market our business, products and services. Are you aware of the defining characteristics of a Food Truck Follower?
The Anatomy Of A Food Truck Follower
They are hyper-connected
The smartphone is the constant companion of today’s food truck fan. The food truck follower treats their smartphone more like a pocket computer then a phone.
They readily reach out to peers and influencers
Social media gives your customers full access to the opinions and experiences of their family, friends and people they trust. People care about what others think. Because of this they like to draw upon the past experiences of those who may have tried something out before they’ve had the chance. If three friends tell this individual that they love a particular food truck or menu off your menu, they may be a bit more inclined to track you down and purchase something.
They are constantly researching
Review sites like Yelp, Foursquare, Google Places, etc., offer food truck followers the opportunity to voice their praises and complaints about food truck food, service or even the overall business for future customers to read and evaluate. The good, the bad and the ugly about past customers’ experiences is available for research and review.
They share what they think of you
It’s not uncommon for a food truck follower to use the very sites they used to research your food truck to also share their thoughts about your food. The beauty of these tools is the fact that you can respond to these questions, comments and concerns quickly. If one of your food truck followers lodges a complaint through social networks or review sites, you are able to respond accordingly and much faster than before social media made its way onto the scene.
They expect food trucks to engage them
Due to the real-time nature of social media and the precedent set by many food truck owners of near instant response to customer feedback. Many a food truck follower is expecting the same of all trucks they visit.
The Bottom Line
Do not let social media get the best of you. Focused research, a strong strategy and a dedicated effort on your part will assist with interacting with the food truck follower at the speed of, well…social media.
The way you communicate with current and potential customers has been revolutionized. Your food truck followers are at the wheel and food truck owners need to have their proverbial finger on the pulse of what’s driving their audience.