When you are dealing with customers, make sure that you and your staff are serving them professionally and courteously. After all, they are the backbone of your business. In today’s food truck industry it’s easy to build customer support.
Advances in technology and pressure to cut costs have molded the way that customer’s experience the food products and service in the food truck industry. Of course, these advances allow food truck owners to build customer support with help from their food truck customers.
Involve Your Food Truck Customers To Build Customer Support
- Be transparent. While it may be easy for a truck with a window open to the kitchen to be transparent, some do not. Show your customers what happens in your kitchen so they feel like they are part of the experience, not separated from it.
- Convert or capitalize on “tribes”. There are groups of people who are going to blog, tweet, and find other ways to praise or complain about your menu and services. Search the Internet to find your food truck’s tribe and make it an ally in delivering a positive message about your food and service to the rest of your community.
- Open the door to new talent. Some of your customers may be so enthusiastic about your food truck’s food that they can sell it better than you. Find ways to discover who these customers are and capitalize on their talents, and passions.
Look at every touchpoint
A bad customer experience at any point in the customer lifecycle can ruin your relationship. In addition to making sure the right skills are demonstrated, you need to be sure they’re being demonstrated consistently. Pay the most attention to key touch points. Just make sure you have a full view of the customer experience. If you don’t, you risk lapses in customer service that can really hurt your business.
The Bottom Line
Is your food truck struggling in the area of customer service? Take an active approach and start to build customer support to a level that ranks above your competition.