Food Business Marketing2020-12-29T12:02:08-05:00

Food Truck Marketing

Food Business Marketing Articles

2018 Social Media Trends: How They Will Affect The Mobile Food Industry

What are the 2018 social media trends and what does the future look like for social media? That’s a question we regularly discuss here at Mobile Cuisine. The popularity of social media has been growing exponentially and has shown no signs of slowing down. Food trucks have[...]

By |Jan 3, 2018|Features, Social Media|

2018 Marketing And Branding Strategies For Food Truck Vendors

Want to run a successful, profitable food truck? Like many other new food service businesses, the failure rate is exceptionally high. However, if done right there can be huge returns. This year alone food trucks are collectively predicted to clear upwards of $2.1 billion, and[...]

By |Dec 15, 2017|Marketing|

How Much Should You Spend On Your Food Truck Marketing Budget?

A common question I hear from vendors the most is how much money they should spend on their food truck marketing budget. Honestly, many of them seem surprised by my answer. Probably because it isn't cheap. What they don't realize is that marketing is vital[...]

By |Dec 7, 2017|Marketing|

Keep Consumers Coming Back With Proper Location Updates

In recent years, there has been huge growth in the popularity of food trucks. There are thousands of vendors offering gourmet and specialized menus that are ending the notion that they are one of those "roach coaches." When it comes to food trucks, location is[...]

By |Dec 6, 2017|Marketing|

How To Get Free Local Press For Your Food Truck

Managing your staff, menu updates, and growing your business are all things within your wheelhouse of running a food truck. Getting the local press to acknowledge you and write about your truck is a bit tougher. Despite the perceived difficulty in promotion and marketing, you’ve[...]

By |Nov 28, 2017|Marketing|

Activate Food Truck Event Attendees Through Social Media

Are you consistently looking for new ways to make your food truck events more social? If you don’t have the resources to manage a social conversation during your food truck event, why not activate a few of your food truck event attendees to do it[...]

By |Nov 16, 2017|Social Media|

10 Simple Ways To Publicize Your Food Truck Business For Growth

One universal food truck goal is to sell the business's menu and services. This is usually best done when you publicize your food truck to your target audience, and offering something that solves a problem or that they can't find somewhere else. The promotion of[...]

By |Nov 14, 2017|Marketing|

How To Create An Awesome Motto For Your Food Truck

A motto (derived from the Latin muttum, 'mutter', by way of Italian motto, 'word', 'sentence') is a maxim, a phrase meant to formally summarize the general motivation or intention of an individual, family, social group or organization. It’s not a tagline or your food truck's mission statement. It’s the[...]

By |Nov 8, 2017|Branding|

Customer Acquisition Cost: How Much Do You Pay To Attract Customers?

Most food truck owners back into their marketing budgets. They estimate total sales, subtract fixed and variable costs, and then decide based on whatever is left what they can afford to spend on marketing and advertising. You should almost always spend more to acquire new customers than[...]

By |Nov 7, 2017|Marketing|