Local business networking is one of the best ways a food truck owner can expand their knowledge. It also helps vendors learn from the success of others. Not only that, but it will help build your customer base where others will share news about your mobile food business.
5 benefits of getting involved in local business networking
We have always highly recommended local business networking as a way to build a sustainable food truck business. Today we’ll provide you with 5 reasons you should give it a try.
Gaining Referrals/Increased Business
Increasing business referrals is the most obvious benefit to participate in local business networking activities. This can be done through joining networking groups such as the Chamber of Commerce.
The thing about the type of referrals that you receive through local business networking is that they are typically high quality and most of the time is even pre-qualified for you. When a networked lead finds your truck, they have usually received a great review and are more likely to make a larger purchase and if you meet their expectations. Do this and open the door to finding repeat customers.
Finding Business Opportunities
When you meet with a motivated group of small business owners comes an abundance of opportunities will be made apparent.
Opportunities such as partnerships for new parking locations, retailers who may be interested in selling some of your spectacular menu items, speaking opportunities, discounted equipment purchases… the list is nearly endless.
Just make sure you don’t jump into every opportunity that comes your way. The opportunities that you get involved in should align with your food truck business goals/vision. Otherwise you might find that you are spinning your wheels chasing after opportunity after opportunity and getting nowhere.
The phrase “It’s not WHAT you know, but WHO you know” is so true in the mobile food industry. If you want a really successful food truck business, then you need to have a great source of relevant connections in your network that you can call on when you need them.
Networking provides you with a great source of connections. It opens the door to talk to highly influential people in the community. Local business networking gives you chances you wouldn’t otherwise be able to easily find.
Having other small business owners to talk with gives a food truck vendor the opportunity to get advice from them on all sorts of things related to your mobile food business.
Local business networking is a great way to tap into advice and expertise that you wouldn’t otherwise be able to get hold of. Just make sure you are getting solid advice from the right people.
Building Your Status
Get visibility and get noticed is a huge benefit of local business networking. Attend business and social events that will help to get your face known your community.
Build your and your brand’s reputation as a knowledgeable, reliable and supportive. Do this by offering useful information or tips to people who need it. You are also more likely to get more customer referrals as you will be the person that pops into their head.
The Bottom Line
Use these tips to help expand yourself and your mobile food business in your community. Share your ideas if you can think of other benefits to local business networking. Include them in the comment section, our food truck forum or social media. Facebook | Twitter
Find local businesses here at Mobile Cuisine that are specific to the mobile food industry, check out our Food Truck Supplier Directory to see who is listed in your area. If members of your local business network aren’t listed, let them know they have access to add their business for free!!!