One of the more grueling tasks in running a food truck is marketing and promotion. You are busy operating your truck and many vendors can’t afford to hire a marketing agency to do this work. We try to make things easier by providing articles you can use to spark the idea process. Timely promotions resonate well with consumers so feel free to use these March marketing tips for your food truck promotions.
March Marketing Tips For Food Truck Vendors
Here are five March marketing tips to target the things happening next month.
Food Holidays (Every day of the month)
Since our start, we’ve shared the various food holidays throughout the year. With February around the corner, take a look at our February Food Holiday calendar to get an idea which of your menu items you can highlight. It will also give creative chefs the chance to plan to create new menu items that incorporate fun ingredients to market on big food holidays.
RELATED: March Food Holidays
National Women’s History Month
Take some time in March to honor the women in your business or within the culinary world or food truck industry. Highlight those who have made an impact on your business and have contributed to history and society to make our lives what they are today.
March Madness Tournament
The NCAA Men’s College Basketball Tournament tips off in March. Get into the spirit by creating a March Madness bracket for your food truck menu, or the most common locations you park your truck.
You could have a competition of your most popular dishes and encourage diners to order one of the two. If you are a truck in or around college towns, offer customers a discount for wearing team colors. Take pictures of your employees who are getting in the spirit and post them on social media with the hashtag for the team you support. Tag your employees or customers dressed for the occasion and your posts will reach more people.
St. Patrick’s Day
The luck of the Irish is here in March for St. Patrick’s Day. Get your truck involved in your community by participating in St. Patrick’s Day parades. St. Patrick’s Day is a perfect opportunity to dress in green and post on social media. Give customers wearing green a special discount or prize for taking a picture and tagging your food truck. If you are participating in local events, make sure to use the hashtag to get your posts found by new followers and promote your business.
Pi Day (March 14)
Pi Day is March 14th so take this opportunity to offer some pie (or a pizza pie) from your truck. Take advantage of this opportunity as well with specials on pizza, pies or even culinary classes. Tag all of your posts on social media using hashtag #piday to get your posts found by people looking for Pi Day specials. Encourage social media followers to bake and show off their pies, and of course, eat some of your pie.
The Bottom Line
There are plenty of ways to tailor your food truck marketing for March. Use these fresh content marketing ideas to promote your food truck this March. These promotional ideas should get your marketing gears going while allowing you to harness the momentum of each promotion. Make sure to check back each month as we’ll continue this for the remainder of the year.