Are you a food truck owner who uses the built in Facebook Audience Insights tool? Are you looking for new ways to measure your food truck’s success on Twitter? The Twitter analytics tool gives you access to data that third-party services can’t. Today we’ll show you how to gain access to Facebook audience insights and find the data you need to track your food truck’s Facebook success.

How To Use Facebook Audience Insights

Learning Your Facebook Demographics

Demographics are key to any marketing strategy and on social media, it’s no different on Facebook. When looking at Facebook, you have nearly 1.15 billion people scrolling through their feeds every day, so it’s important to know who you need to reach and how.

The more customer insights you have, the better your truck will be equipped to deliver meaningful messages to consumers. That’s the thinking behind Facebook Audience Insights. It is a tool designed to help you learn more about your target audiences, including aggregate information about geography, demographics, purchase behavior and more.

Data You Can Find In Audience Insights

Say you want to raise awareness for your food truck and your catering services. You’d want to know how many people on Facebook live in the cities you operate, as well as their interests. Using Facebook audience insights, you can get aggregate and anonymous information such as:

  • Demographics. Age and gender, lifestyle, education, relationship status, job role and household size.
  • Page likes. The top Pages people like in different categories, like food trucks or food.
  • Location and language. Where do people live, and what languages do they speak.
  • Facebook usage. How frequently are people in your target audience logging onto Facebook and what device(s) they are using when they log on.
  • Purchases activity. Past purchase behavior and purchase methods.

You can view this information for three different groups of people:

  • People on Facebook (the general Facebook audience).
  • Fans of your Page or event.
  • People in Custom Audiences you’ve already created (an audience made up of your current customers).

Please Note. Facebook audience insights is different from Page Insights because it looks at trends about your current or potential customers across Facebook, whereas Page Insights looks at the interactions with your food truck page.

How Vendors Can Use Audience Insights

The main reason for analyzing the audience insights of your current audience is to understand who is your audience and identify your ideal customers or buyer personas.

Your food truck may appeal to multiple personas. You should customize the advertising content for each persona that you’ve created, including the image, description, headline, and offer.

When you create personas from Facebook’s Audience Insights, you create personas that are well researched and extremely relevant to your current customers. This can only deliver targeted ad campaigns that will get you better results over time.

RELATED: Marketing Truths ALL Food Truck Owners Should Know

The Bottom Line

Facebook Audience Insights is one of the most powerful analytical tools at a food truck owner’s disposal. That is, if you know how to use it. Accessed through Facebook Ads Manager, Facebook Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors.

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