Does your food truck need a marketing strategy to reach your ideal prospects and future customers with social media? Are you (like many other food truck owners) overwhelmed by all of your social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges mobile food businesses face.
In this article, we’ll show you a simple strategy so you can focus your efforts on the platforms that best align with your food truck business objective and target audience.
Find Future Customers For Your Food Truck With Social Media
Fortunately, there is a simple solution to find future customers; focus on where your existing customers are. Where are your customers on social media? Facebook, Twitter, Instagram, etc..
Once you find out what platforms your current customers use it becomes easier to come up with a strategy that will help you find your future customers. So how do you find your existing customers?
Ask Your Existing Customers
Asking your customers is the low-hanging fruit that’s easy for mobile food vendors to forget. It’s such a simple thing to do and allows you to further build the personal connection you have with your customers. When your customers visit your truck, ask them if they use social media.
If they do use social media, ask them what platforms they spend their time on. Is it Twitter? Facebook? Maybe it’s LinkedIn. Maybe they don’t even use social media. If your customers are using social media, take it a step further and ask them how they like to be engaged on those channels. This will give you awesome insight into how you can best add value in a way they’ll find useful.
You can also take the same approach through your website.
Most food trucks with websites have an email list (if you don’t…start today). Send your customer contacts an email and ask the same questions. It doesn’t have to be the subject of an entire email, necessarily; just a simple P.S. at the end of your weekly newsletter or part of a quarterly survey you send out.
This is an easy way to get the important information you need to set up a successful social media strategy for your business.
Finding Future Customers Doesn’t Have to Be Complicated
Use this simple, effective tip to find which social channels your existing and future customers are using. As vendor, if you’re not engaging with your customers where they are, you’re missing a huge opportunity to add value and ultimately grow your food truck empire.
Focus your efforts on the few channels that align with your existing and future customers and business objectives and let your competitors be overwhelmed by thinking they need to be on every social media platform. What do you think? Have you used this or any other simple strategies to find out which social channels your customers are using?