Attention Food Truck Owners, If you have a Facebook business page set up for your food truck business you may want to go check out your like count. Why? Well, if you are like millions of other Facebook business page users, you may realize that you’ve just recently been losing likes you’ve built up.
Now, there is no need to panic, it isn’t what you think. Facebook has recently started eliminating inactive and fake accounts. This will be accounts that have been deactivated or accounts that haven’t been active for a long time.
Facebook recently warned that this change will affect the number of page likes to your food truck business page. “The change ensures that data on Facebook is consistent and up-to-date” and this change will be happening “over the coming weeks”.
Losing Likes On Food Truck Page
Obviously your page is going to see a drop in Likes just due to the fact that so many accounts have been created since Facebook’s inception. If your page provides high quality updates and you didn’t pay for followers then the affects to your Likes will probably be minor (we were thankful to only see a minor drop in our own Like count). For the majority of you, you are only likely to lose a few Likes if any, so it shouldn’t be something you need to worry about.
This Isn’t A Bad Thing
We are losing Likes. How can this be a good thing? Although your Likes may drop, the change will help you to improve your tracking. Results and interaction as it will weed out the fake, spam driven accounts that provide nothing more than a bloated Like count for your food truck business.
Here are the two main reasons that this will improve your food truck’s Facebook marketing:
- More honest audience. Getting rid of all the inactive users who have Liked your page is a good thing. It will give you a more accurate representation of what your audience actually looks like. Inactive accounts are out of your reach as they will never see your content but as you don’t know they are inactive you still believe you have this reach. With this change you will be able to see who you can actually reach.
- More accurate data. This change will help give more accurate results when evaluating the performance of your food truck’s marketing strategies. Facebook has said this is one of the main reasons for this change stating that they already filter out likes and comments generated by deactivated or memorialized accounts from individual Page posts, so this update keep will help keep new data consistent.
So What Should You Expect?
This change is likely to only have a small impact on your food truck business page. Just remember, if you do lose a substantial amount of your Likes that just means your Likes weren’t actually legitimate. That means those people weren’t actually following your food truck’s updates anyway.
The Bottom Line
We hope this article helps quell any fears you may have had. Especially, if you’ve already noticed any changes in your Facebook Likes, if there were any at all. We’d love to hear how your truck’s Facebook business page has fared. Share your thoughts on this topic in the comment section, our food truck forum or social media Twitter | Facebook