Food truck social media management can be a very time-consuming activity. It takes hours to research and create unique and valuable content to share on your platforms. There are a plethora of social media platforms available to you – from the mass market to small, niche groups. So how do your determine which one is the right fit for your food truck social media toolbox?
Food Truck Social Media Explained
The first step is to look at how the most popular social media platforms differ. Here is a little insight on how you can format your message to “speak the language” of each of the major social media platforms
- Twitter: I’m eating at a #foodtruck.
- Facebook: I like food trucks.
- Foursquare: I’m at this food truck.
- Instagram: Here is what I eat at food trucks.
- Snapchat: See my food truck? Now it’s gone.
- YouTube: Here’s a video of what I am eating at a food truck.
- LinkedIn: My skills include eating at food trucks.
- Pinterest: Here’s a food truck recipe.
- G+: I am a Google employee who eats at food trucks.
- Vine: Funny food truck videos.
- Wikipedia: Who invented the food truck?
- Meetup: Meet me at food truck Tuesdays.
- Quara: How much can I make on a food truck?
With every food truck owner I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing. Let’s face it … this can be overwhelming. That’s why we didn’t include impressive lists of facts and figures to scare you into action. Use these simple explanations to help you determine which food truck social media platforms will work the best for your mobile food business.