Finding out more about how other food trucks are using Twitter can help you formulate your own Twitter marketing plan when you are getting started. Many food trucks are achieving success on Twitter because they’re interesting and engaging. They don’t think that there is anything wrong with finding out who they are and learn from their example. The first step in researching food trucks on Twitter is to get off Twitter.

Jump onto Google or your search engine of choice and do a search to find food trucks that have been successful on Twitter. This simple search will turn up a number of case studies about these trucks and what they are doing right on Twitter. Read the case studies and follow those trucks to watch how they operate their Twitter accounts.

What To Watch For When Researching Food Trucks On Twitter:

  • How often do they tweet each day?
  • What are they tweeting about?
  • How are they handling customer comments, inquiries, and complaints?
  • How often do they include links in their tweets?
  • Are they offering discounts or freebies to their followers?
  • How do they communicate with other trucks or businesses?
  • What sets their Twitter feed apart from the rest?

The Next Steps

Now it’s time to dig in a deeper. The next step in the process is to determine how food trucks that are similar to yours are using Twitter. You may love certain aspects of their community outreach and not agree with others. This contrast is good because it means you won’t be tempted to simply copy their approach.

The final step when researching food trucks on Twitter is to figure out what mistakes food trucks have made so you can avoid them. Luckily for the industry, there aren’t many case of this, but they’re there. For example, some food trucks don’t always react well to negative feedback, or a food truck employee posted a personal tweet from the food truck’s business account.

RELATED: Competitive Analysis: Checking On Your Food Truck Competition

The Bottom Line

When you learn about the way other food trucks are using Twitter and learn from their mistakes, you’re on your way to becoming someone other model their Twitter use on. Share your thoughts on this topic in the comment section or our food truck forum.

If you are interested in following Mobile Cuisine on Twitter, we’d love your support. Mobile Cuisine on Twitter