If you want to transmit a one-way message to your food truck customers, a billboard is one option. Radio or newspaper ads work as well. However, if your goal is to build your personal brand and food truck business around loyal customers, a better option is to use a marketing channel like Twitter, where engagement is one-to-many and one-on-one.
7 Tips For Building Your Personal Brand On Twitter:
- State your name. Include the name of the owner of the food truck in the truck’s bio by name. This will help when your Tweets start with “I” to make a little more sense and be more meaningful.
- Use your business as a canvas. If you have a smartphone, you’re officially obligated to post photos. Is there something new on your menu? Are you preparing food in your commercial kitchen? What’s on the menu today? How full is the line of your truck? These are all opportunities for photo bragging rights.
- Actively listen. Use social media monitoring tools to chime in when someone talks about you. Don’t let a mention go unnoticed or unappreciated. Always try to respond when people talk to you, even if you aren’t thrilled with their message.
- Be a voice, not an echo. Cross posting to both Twitter & Facebook, or having Facebook feed into Twitter is the biggest pet peeve of Twitter users. Use each platform separately and to their greatest individual strengths.
- Jump in on hashtags. There are a lot of Tweet chats and hashtags to join. There’s #foodtruckchat for discussing your truck and issues around it.
- Be their guide. Your customers are following you because they think you’re cool, they like your food truck, and they want to hear about specials. Be a resource to them about the topics related to your mobile food business and the food truck industry in your area.
- Provide customer service. Listen to what your customers are saying on Twitter, and respond to them no matter what the feedback. It’s just like how in real life a great service window attendant can get someone to buy half the menu, while a poor one sends customers off to their next destination quickly. Resolve complaints, and be gracious of compliments.
The Bottom Line
One of the biggest hurdles that anyone who’s just joined Twitter will come across is the question of how to interact. However, for food truck owners, the question is more complex. This is because you’ll need to build a digital personal brand that acts as both a brand and a likable person.
Do you have any additional tips for food truck owners that want to build their personal brand by getting more personal on Twitter? Share your ideas in the comment section below or on social media. Facebook | Twitter