Many food truck owner forays into social media yield nothing more than wasted time and effort. Before you establish your food truck Twitter account or start a Facebook page, step back and think about what messages will be to create social media relevance to and for your customers.
Of course you want to send out your next location or your special of the day/week, but if your other communications aren’t useful or interesting to them, you might as well be tweeting into a black hole.
How To Create Social Media Relevance
Start by understanding the conversations that are already happening around your food truck. Then craft messages accordingly.
Before sending anything out, ask yourself:
- What value does this message carry for our customers?
- What action are we hoping to inspire?
If you don’t have a clear answer to each of these questions, it’s time to return to the drawing board.
Why Social Media Relevance Matters
Here are 3 reasons why relevant content on your social media channels matter.
- Relevant content adds value to the conversation.
- It shows you have authenticity.
- Relevant content positions your food truck as a trusted industry adviser.
There isn’t much you know that the average person can’t find with a Google search. So use this to your advantage and pass around good info. You don’t have to give away ALL your information, but think about ways you can offer tips to your followers.
The Bottom Line
Building and fostering a healthy social media community; establishing trust and becoming believable takes time before seeing any positive results. Because of this, your social media relevance will be based on the content you provide. The days of a food truck merely posting their next location are over.