Social media is not just for socializing or posting the next parking location for your food truck. When handled correctly, you can use it to enhance your personal brand, establish your expertise, or demonstrate your digital fluency. Promoting yourself online can be tough but it’s vital if you want to attract customers, especially if you are just starting out as a new food truck vendor.
The Basics Of Promoting Yourself Online
The art of promoting yourself online effectively is all about consistently providing value. This often times means sharing free online marketing content that is actually helping your audience – such as blog posts, inspirational images or social media messages.
Commit to using social media for professional reasons and be proactive about managing your activity and image. Consider what potential investors, business partners or customers will see — you don’t want them to discover only pictures of you and your dog, or worse. Use social networking sites like Facebook and LinkedIn for meaningful two-way dialog.
Make sure at a minimum you have a LinkedIn account with a completed profile. Try tweeting or blogging about your expertise in the culinary world, thereby creating content that others can forward, retweet, or repost. This can help you establish yourself as an expert in the mobile food industry.
The Bottom Line
There isn’t a magic formula for promoting yourself online. In fact, it has more to do with common sense than actual formulas. Share what you think is valuable, celebrate and stay detached from the outcome. The art of promoting yourself online requires that you not care whether or not anyone responds. You’re sharing things on social media for those that need to see it. It requires a certain level of detachment and it takes some practice, but it can make all the difference.