I know, I know, Facebook has taken the world by storm, and your food truck needs to have a Facebook page. We’ve stressed this point for years.
Unfortunately, we still find food trucks that aren’t using the social media tool that claims over 1.4 billion active monthly users. While we hate to use the line of thought that “everyone’s doing it” isn’t the best reason, we still do. The true benefits of setting up a Facebook page for your food truck stem from the fact that, while not everyone is doing it, many are.
We have covered a lot of specific techniques that can make Facebook work for your food truck, but today we decided to simple state the facts…or at least the most common sense reasons for getting started on Facebook if your food truck doesn’t already have a Facebook page.
Top 3 Reasons You Need A Food Truck Facebook Page
Facebook Fans Become Food Truck Customers
This is probably the most obvious reason your food truck should be on Facebook. Your food truck Facebook page becomes a way to form an online community in order to educate, inform, and market to prospective customers to get them standing at your service window. When people connect to your truck on Facebook, they are likely to feel a more personal connection to your mobile food business.
Better Results From Marketing
Facebook is currently one of the best online methods of word-of-mouth marketing. According to a recent study, over half of consumers polled said they are more likely to recommend a brand or business after becoming their fan on Facebook. In fact, consumers are likely to interact with your food truck brand, share stories about your food truck with others, and post about trucks they like.
In addition to word of mouth marketing, Facebook has tools for food truck owners which can actually help target your most local customers. Try using Facebook Ads to direct advertisements to potential consumers in your zip code. You can even target the friends of people who have liked your page or who are attending past food truck events you’ve attended. When you can direct your marketing efforts in this way, you may achieve more qualified results.
Your Food Truck Coupons Reach A Wider Audience
Many food trucks promote their mobile food business with coupons and discounts. On Facebook, you can offer a digital coupon when someone “Likes” your Facebook page. Another study shows that 57% of consumers become fans of different businesses for this reason. Using Facebook to promote your business you can help widen your exposure and give people a reason to visit your food truck.
The Bottom Line
From improved word-of-mouth marketing to better direction with advertisements, starting a Facebook page is a relatively simple yet effective way to grow your community of customers.
Are you one of those food truck owners without a Facebook page? After reading this article, we’d like to ask if you’ve changed your mind. If not, WHY? We just provided the top 3 reasons why every food truck should have their own Facebook page…at this point, you need to forget the excuses and get your Facebook food truck business page built.