For food truck owners it’s not enough to have a Facebook or Twitter page alone, you also need a Twitter account. What do you mean you’re not on LinkedIn? Well, at least you have a blog on WordPress or Tumblr, right? While each social media platform has different features, layouts, and functionality, one thing can always remain the same – your food truck’s branding and presence. The best way to do this is to keep usernames consistent on each platform.

Why Keep Usernames Consistent

Customers should be able to type in your username from one network to the next to find you easily and not accidentally stumble upon a personal account created by someone outside of your mobile food business.


  • Select a consistent username that is 15 characters or less. Some social media platforms, such as Twitter, max out at 15 characters. You may have to get creative.
  • Consider getting a URL that is the same as your username. Use this for BOTH a website AND an email address to further establish your online identity.
  • Check for availability at If you can’t keep usernames consistent on the main sites, develop another one.

For those starting out you have to make your presence and usernames consistent across multiple social media networks. so make sure to grab your truck’s branded username even if you don’t want to set up and use a particular social media account right now.

RELATED: Marketing Truths ALL Food Truck Owners Should Know

The Bottom Line

Maintaining a consistent username is important, but isn’t enough by itself. You’ll also want to make sure that your food truck brand speaks with a common voice across the social networks. This may be easier said than done. Social networks differ in significant ways from one another and present unique challenges for interacting with customers and potential customers on those networks.

Do you use a consistent username across all social media platforms? If not, how has that affected your business? Share your thoughts on this topic in the comment section or on social media. Facebook | Twitter