Much has been written about using Twitter for business, and social networking, and much is yet to be written. The problem with many of these suggestions is that some of the authors forget that without a good Twitter bio, it can be virtually impossible to get targeted followers, much less engage meaningfully with them.
Some may argue that writing a bio of a 160 characters is hardly rocket science and they’d be right. But the number of blank or poorly written bios I’ve seen lately has inspired this article. For some it is not always easy to combine brevity, meaning and interest.
Take a moment to look at your Twitter bio you use for your food truck and ask yourself “Will someone reading my bio want to follow me?” and if yes, then ask “Will that follower be the kind of person I wish to attract?”
No one relevant will follow you if they don’t know who you are. And no one will know who you are if you don’t tell them succinctly. Enter your Twitter bio.
Twitter Bio Don’ts
- Before we discuss what you SHOULD write in your bio, let’s get all the DON’T stuff out of the way first.
- Do not use anything longer than 160 characters. Bios that are cut off mid-sentence appear both sloppy and unprofessional.
- Don’t write something in the bio that has nothing to do with your food truck (ie… a popular quote).
- Don’t leave the bio blank. This should be self-explanatory.
- Don’t mix languages unless your audience understands both.
- Don’t write it in alternating caps. BeSiDeS lOoKiNg UnPrOfrEsSiOnAl, it can be difficult to read.
The main point of your bio is so that others may determine if you are follow-worthy or not based upon your mutual interests. People like to follow food trucks who:
- Are in their location
- Serve a cuisine they enjoy, or want to try
- They can learn something from
Twitter Bio Content Ideas
Now the big question, what should you put in your bio that will attract the right audience?
What defines you? If someone asks you what do you do, what’s your reply? That’s the reply that goes here, in a condensed form.
Keywords. If you want to be found on Twitter search or by the numerous Twitter apps that group people by interest, then it’s vital that you have relevant keywords in your profile. If you are looking to market locally, you could have your location plus your business and cuisine style as part of your Twitter bio–e.g. “NYC’s goto food truck for Korean fusion.” This way search engines are more likely to find your Twitter profile when searching for the keywords “NYC food truck.”
A dash of personality. It’s what makes us human (read: interesting). Don’t be afraid to show some personality; done tastefully this can augment your business bio rather than detract from it.
How Do I Fit It All In?
It’s all very well to provide a laundry list of what to include in a Twitter bio, but you may be wondering how the heck am I going to fit all this material in 160 characters? Here are some tips and tricks:
Use short phrases. It’s a good idea to use phrases instead of complete sentences; they save space and can convey the same amount of value. So instead of “I have 15 years of culinary experience” write “culinary veteran.”
Use symbols. We really like the pipe symbol (|) as a separator of key terms and it will save you a bunch of space. You can also just use a comma or semi-colon. Use abbreviations that the industry or your local population understands: Example IE, GFT, etc. You don’t have to use all of the above: stick to what feels comfortable.
Now that all of that has been said, we hope you are off to write or to edit your Twitter bio if it is needed.
Twitter forces us to condense our thoughts, use brevity and still convey lots of meaning. This can be a big challenge for many people. Find what defines you best and construct your bio using that information. Think of your food truck bio as a concentrated version of your tweets.
Did we miss an important point about Twitter bios? Do you want to showcase a great food truck Twitter bio you’ve seen?
Add it all in the comment section below.