Food Truck Marketing
Page Contents
- Learn how to take your food business to the next level by learning marketing strategies from old school tactics like direct mail to the new world tactics of social media.
- Food Business Marketing Articles
- Promoting Your Food Truck Business With Branded Merch
- Posting Your Food Truck Menu On Facebook
- Public Relations Basics For Food Truck Owners
- Social Media Isn’t A Chore
- Developing Your Food Truck Unique Selling Proposition
- Getting Good Press For Your Food Truck
- 12 Social Media Update Ideas To Improve Customer Traffic
- Pinterest Marketing Tips For Your Food Truck
- 4 Food Truck Differentiation Tactics That Work
- Have You Setup Your Food Truck Social Media Policy?
- Join our Free Food Business Community: Weekly Case Studies
Food Business Marketing Articles
Promoting Your Food Truck Business With Branded Merch
It is never too early to start promoting your food truck business. Starting food truck events, teaching cooking classes, etc—these are all great ways to showcase your culinary expertise and build your local customer base. Another way, believe it or not, is to have branded merchandise.[...]
Posting Your Food Truck Menu On Facebook
Some of you may have missed it but Facebook announced that food trucks can now upload menus through SinglePlatform from Constant Contact to Facebook pages. SinglePlatform helps mobile food businesses showcase their most important information anywhere local consumers are making decisions online. As a result, Facebook[...]
Public Relations Basics For Food Truck Owners
Most food trucks across the country lack the cash to invest in an internal press staff. So as usual, this task is just one more job an already busy mobile food vendor. So what is it that journalists want when you send them information about[...]
Social Media Isn’t A Chore
When something is new, it's human nature to treat it like a chore. Chores are often time-consuming and not fun. Social media isn't a chore cannot be looked at this way to be successful. While I know on weekend mornings, it really only takes about 10 to[...]
Developing Your Food Truck Unique Selling Proposition
A food truck Unique Selling Proposition (USP) is what differentiates you from all the other food trucks and restaurants in your market. This applies especially to the trucks that look, smell and taste like yours. The USP is the compilation of things that clearly separates you[...]
Getting Good Press For Your Food Truck
Have you received good press for your food truck business? If not, keep reading to find out how you can without breaking the bank. Over time, more and more small business owners have grown skeptical of paid advertising, this has been clearly shown in the food[...]
12 Social Media Update Ideas To Improve Customer Traffic
In a recent email I received from one of our readers (and a fairly new food truck vendor in Orlando), I was asked what a mobile food vendor can do to engage customers and market their food truck business on social media outside of standard[...]
Pinterest Marketing Tips For Your Food Truck
First, if your food truck hasn't made the plunge into the amazing world of Pinterest, I highly recommend you jump in. If your mobile food business is already on Pinterest, and you’re having some issues getting traction, then we have 3 awesome tips designed to get[...]
4 Food Truck Differentiation Tactics That Work
So here’s a little dose of reality for the food truck owners out there. In most cases you are not meeting the expectations of your customers. This may seem a little off because in many situations you actually exceed the needs of your customers. However,[...]
Have You Setup Your Food Truck Social Media Policy?
Developing a food truck social media policy is no longer an option for members of the mobile food industry. The Internet has changed the way individuals, including your employees; communicate with each other and the rest of the world. Social media has been part of[...]