First, if your food truck hasn’t made the plunge into the amazing world of Pinterest, I highly recommend you jump in. If your mobile food business is already on Pinterest, and you’re having some issues getting traction, then we have 3 awesome tips designed to get your food truck’s Pinterest marketing up and running.
Pinterest Marketing Tips For Your Food Truck
Add A “Pin it” Button To Your Website and Menu Page
Having a “Pin it” button directly on your website is an essential element of a successful Pinterest marketing strategy. You want to make it as simple as possible for people to interact with your truck. A “Pin it” button allows your audience to engage and pin your content instantly.
If you currently don’t have a “Pin it” button on your food truck website, keep an eye out for a future article that shows you how.
Drive A Call To Action Through Imagery
A typical call to action in Pinterest marketing is text which prompts your readers to take the next action- whether it be to call your business for catering, enter a contest, join an emailing list or so forth. However, a visual call to action is the perfect way to connect with your audience via Pinterest, since the network is centered around imagery.
Focus On Quality Not Quantity
While Pinterest is certainly a popular network, you don’t want to overload your truck’s feed with too many pins. This is a practice often referred to as pin dumping. It assuredly risks annoying your followers. We recommend not posting more than 5 new pins an hour.
View Pinterest as a gallery where you upload your most noteworthy or popular menu items. Remember to keep the majority of your inventory on your website.
The Bottom Line
Pinterest helps people find creative ideas for themselves. That’s why so many businesses, especially food truck brands, have focused more of their marketing efforts on this platform.
Do you use Pinterest marketing in your food truck business? How do you use and do you have any additional tips? Share your thoughts on this topic in the comment section, our food truck forum or social media. Facebook | Twitter