A new Burger King location opened just two blocks from my house. As a result, I can stop by and take a look at the updated menu prices anytime I want.

If you’re looking for the up-to-date prices for the main menu, value menu, sides, or drinks, I’m here to help. Don’t forget to check out the FAQ section below if you want to find ways to get discounts on every order you make at this fast-food restaurant.

Main Menu

Known as the “Home of the Whopper,” discover a wide selection of mouthwatering burgers here and their respective prices shown below.

Menu ItemSize / QuantityPrice
Whopper – Meal$6.49
Double Whopper$5.29
Double Whopper – Meal$7.59
Triple Whopper – Meal
Triple Whopper
Whopper Jr.$2.19
Whopper Jr. – Meal$5.29
Impossible Whopper$7.29
Crispy Chicken Sandwich$4.99
Crispy Chicken Sandwich – Meal$7.49
Spicy Crispy Chicken Sandwich – Meal$9.19
Spicy Crispy Chicken Sandwich$5.69
Big Fish Sandwich$3.99
Big Fish Sandwich – Meal$6.39
Chicken Nuggets – Meal10 Pc.$5.99
Spicy Chicken Nuggets10 Pc.$1.69
Chicken Fries9 Pc.$6.79

Value Menu

The majority of the food options listed on this menu are priced at $1, but no more than $2.29 (which is a double bacon cheeseburger). This is an inflation busting menu. 

Menu ItemSize / QuantityPrice
Bacon Cheeseburger$1.49
Bacon Double Cheeseburger$2.29
Bacon Cheeseburger Deluxe$1.69
Double Cheeseburger$1.69
French FriesValue$1.39
Onion RingsValue$1.39
Fountain Drink16 oz.$1.29
Icee12 oz.$1.19
Crispy Chicken Jr.$1.00
Spicy Crispy Chicken Jr.$1.00
Rodeo Crispy Chicken$1.00
Rodeo Burger$1.00
Chicken Nuggets4 Pc.$1.19
Cookies2 Pc.$1.00
Soft Serve (Cup or Cone)$1.00
Apple Pie$1.49
Hershey’s Sundae Pie$1.69


Chicken Nuggets and Mozzarella Sticks are examples of side items that are quite profitable for Burger King. This is because sides are frequently made in small quantities and are both quick to prepare and inexpensive to produce. Customers may also choose to upgrade their burger with essentials like French fries or a soft drink.

Menu ItemSize / QuantityPrice
Jalepeno Chedddar Bites8 Pc.$2.29
Jalepeno Cheddar Bites4 Pc.$1.09
Onion RingsSmall$1.79
Onion RingsMedium$2.19
Onion RingsLarge$2.39
Classic French FriesValue$1.00
Classic French FriesSmall$1.79
Classic French FriesMedium$2.19
Classic French FriesLarge$2.39
Cheesy Tots8pc$3.19
Mozzarella Sticks4pc$2.69
Mozzarella Sticks8pc$4.99
Chicken Nuggets4pc$1.49
Chicken Nuggets10pc$2.49
Chicken Fries$5.69
Motts Applesauce$1.79
Mac n' Cheetos$2.49
Crispy Taco$1.00
Garden Side Salad$1.89

Salads And More

If you’re looking for a healthier option, the salad menu is available. The salads come in regular and kid-sized options. 

Menu ItemPrice
Crispy Chicken Garden Salad$7.09
Crispy Chicken Club Salad$7.09
Garden Grilled Chicken Salad$5.59
Side Salad (Garden)$1.99
MorningStar Veggie Burger$3.29
MorningStar Veggie Burger – Meal$5.49


Menu ItemSize / QuantityPrice
Sundae (Caramel or Chocolate Fudge)$1.59
Soft Serve (Cone)$1.00
Soft Serve (Cone)$1.00
Cinnamon Roll1 Pc.$1.59
Cinnamon Rolls2 Pc.
French Toast Sticks3 Pc.

French Toast Sticks5 Pc.

Hand-Spun Shakes (Vanilla, Strawberry, or Chocolate)Small$2.49
Hand-Spun Shakes (Vanilla, Strawberry, or Chocolate)Medium$3.09
Hand-Spun Shakes (Vanilla, Strawberry, or Chocolate)Large$3.59
Chocolate Chip Cookies2pc$1.59
Dutch Apple Pie$1.00
Cini Mini$1.99
Reese's Peanut Butter Cup Pie$1.99
Pie made with Snickers$1.99
TWIX Pie$2.29

Drink Menu (Coffee, Iced Tea, Etc.)

Menu Item
Size / Quantity
Fountain DrinkValue
Fountain Drink
Fountain Drink
Fountain DrinkLarge$2.39
Orange Juice
Apple Juice
Bottled Water
Hi-C Pink Lemonade
Hi-C Pink Lemonade
Hi-C Pink Lemonade
Hi-C Pink Lemonade
Hi-C Fruit Punch
Hi-C Fruit Punch
Hi-C Fruit Punch
Hi-C Fruit Punch
Simply® Orange Juice
Capri Sun Apple Juce
Bottled Water
Sweetened Iced Tea
Sweetened Iced Tea
Sweetened Iced Tea
Sweetened Iced Tea
Unsweetened Iced Tea
Unsweetened Iced Tea
Unsweetened Iced Tea
Unsweetened Iced Tea
BK CaféSmall$1.19
BK CaféMedium$1.79
BK CaféLarge$1.99
BK Café DecafSmall$1.00
BK Café DecafMedium$1.79
BK Café DecafLarge$1.99
BK Café Iced Coffee PlainSmall$2.99
BK Café Iced Coffee PlainMedium$3.09
BK Café Iced Coffee PlainLarge$3.69
BK Café Iced Coffee MochaSmall$1.00
BK Café Iced Coffee MochaMedium$3.19
BK Café Iced Coffee MochaLarge$3.69
BK Café Iced Coffee VanillaSmall$2.69
BK Café Iced Coffee VanillaMedium$3.19
BK Café Iced Coffee VanillaLarge$3.69
Cold Brew Iced Coffee PlainSmall$2.49
Cold Brew Iced Coffee PlainMedium$2.69
Cold Brew Iced Coffee PlainLarge$3.49
Cold Brew Iced Coffee MochaSmall$2.59
Cold Brew Iced Coffee MochaMedium$2.99
Cold Brew Iced Coffee MochaLarge$3.69
Cold Brew Iced Coffee VanillaSmall$2.59
Cold Brew Iced Coffee VanillaMedium
Cold Brew Iced Coffee VanillaLarge$3.69
Frozen Coke®Small$2.09
Frozen Coke®Medium$3.19
Frozen Coke®Large$3.49
Frozen Fanta® Wild Cherry
Frozen Fanta® Wild Cherry
Frozen Fanta® Wild Cherry
Frozen Fanta® Blue Raspberry
Frozen Fanta® Blue Raspberry
Frozen Fanta® Blue Raspberry
Frozen Strawberry Lemonade
Frozen Strawberry Lemonade
Frozen Strawberry Lemonade
Fat Free Milk
Low Fat Chocolate Milk$1.59
BK Café Caramel FrappeSmall$1.00
BK Café Caramel FrappeMedium$2.39
BK Café Caramel FrappeLarge$2.89

Real Fruit Smoothies & Frappes

Menu ItemSize / QuantityPrice
Frappes (Mocha or Caramel)Small$2.59
Frappes (Mocha or Caramel)Medium$3.09
Frappes (Mocha or Caramel)Large$3.59
Smoothies (Strawberry Banana or Tropical Mango)Small$2.49
Smoothies (Strawberry Banana or Tropical Mango)Medium$2.99
Smoothies (Strawberry Banana or Tropical Mango)Large$3.49
Add Whipped Topping$0.40
OREO Cookie Shake$3.99
Chocolate OREO Cookie Shake$3.99
Chocolate Shake$3.79
Vanilla Shake$3.49
Brownie Batter Shake$4.19
Irish Mint Oreo Shake$3.99
Dr Pepper Shake$3.99

Kids Menu

Includes Side, Drink & Treat

Menu ItemSize / QuantityPrice
Hamburger – Meal$3.99
Cheeseburger – Meal$3.99
Double Cheeseburger – Meal$4.99
Chicken Nuggets – Meal4 Pc.$3.99
Chicken Nuggets – Meal6 Pc.$4.99

Secret Menu

Menu ItemSize/QuantityPrice
Rodeo Burger$1.49
Suicide Burger$3.99
Mustard Whopper
The Burger King Club$3.99
The Burger King BLT sandwich JuniorJunior$1.79
The Burger King BLT sandwich$3.49
The Burger King Ham & Cheese Sandwich$1.99
Burger King Veggie Burger $1.99

$1 Your Way Menu

This is Burger King’s variation of The Dollar Menu available at McDonald’s restaurants.

Menu ItemPrice
Chicken Jr.$1.00
Bacon Cheeseburger$1.00
Value Fries$1.00
Value Drink$1.00

New Whopper Melt Menu

The following meals come with a small side and a small beverage. Upgrading to medium costs $0.75, and large for $1.50.

Menu ItemPrice
Whopper Melt$6.99
Bacon Whopper Melt$7.49
Spicy Whopper Melt$6.99

Flame Grilled Burgers Menu

The following meals come with a small side and a small beverage. Upgrading to medium costs $0.75, and large for $1.50.

Menu ItemPrice
Big King$5.99
2 Big King - Mix n' Match Deal$5.00
Big King Meal$8.49
Single Quarter Pounder King$7.99
2 Single Quarter Pounder King - Mix n' Match$5.00
Single Quarter Pounder King Meal$10.99
Double Quarter Pound King$7.99
Double Quarter Pound King Meal$10.99
Texas Double Whopper$5.99
Texas Double Whopper Meal$12.58
Single Bacon King$8.89
Single Bacon King - Meal$9.69
Bacon King$10.29
Bacon King - Meal$13.29
Double Quarter Pound King$7.99
Double Quarter Pound King - Meal$10.99
Double Stacker King$6.89
Double Stacker King - Meal$9.69
Cheeseburger - Meal$4.99
Double Cheeseburger$2.99
Double Cheeseburger - Meal$7.29
Bacon Cheeseburger$2.69
Bacon Cheeseburger - Meal$5.49
Bacon Double Cheeseburger$4.29
Bacon Double Cheeseburger - Meal$7.29
Rodeo Burger$2.49
Rodeo Burger - Meal$6.49
Single Garlic & Bacon King$9.29
Single Garlic & Bacon King Meal$11.29
Garlic And Bacon King$9.29
Garlic And Bacon King Meal$12.29

Chicken Sandwiches Menu

The following meals come with a small side and a small beverage. Upgrading to medium costs $0.75, and large for $1.50.

Menu ItemSize/QuantityPrice
Original Chicken Sandwich$8.29
2 Original Chicken Sandwich - Mix n' Match Deal$5.00
Original Chicken Sandwich - Meal$11.29
Chicken Fries9pc$5.99
Chicken Fries - Meal9pc$8.99
Chicken Nuggets4pc$2.29
Chicken Nuggets10pc$2.49
Chicken Nuggets - Meal10pc$6.09
Chicken Nuggets16pc$4.99
Chicken Nuggets - Meal16pc$6.99
Chicken Nuggets20pc$5.19
Chicken Nuggets - Meal20pc$6.99
Chicken Jr.$1.00
Chicken Jr. - Meal$3.99
Spicy Chicken Jr.$1.00
Spicy Chicken Jr. - Meal$3.99
BLT Chicken Jr.$1.99
BLT Chicken Jr. - Meal$3.99
Ch'King Chicken Sandwich$10.89
Spicy Ch'King Sandwich$7.79
Spicy Ch'King Sandwich - Meal$10.29
Ch'King Deluxe Sandwich$7.89
Ch'King Deluxe Sandwich - Meal$10.99
Spicy Ch'King Chicken Sandwich$8.49
Spicy Ch'King Chicken Sandwich - Meal$6.19

Fish Sandwiches Menu

The following meals come with a small side and a small beverage. Upgrading to medium costs $0.75, and large for $1.50.

Menu ItemPrice
Big Fish$6.99
2 Big Fish - Mix n' Match Deal$5.00
Big Fish - Meal$9.99

King Jr. Meal Menu

This King Jr. Meal comes with Kid’s side, Kid’s drink and treat.

Menu ItemPrice
Cheeseburger King Jr Meal$5.29
Hamburger King Jr Meal$5.29
4 Pc Chicken Nuggets King Jr Meal$5.29
6 Pc Chicken Nuggets King Jr Meal$6.29

Burger King Breakfast Menu

Items from this menu may only be available from 6:00 AM – 10:30 AM. The following breakfast meals come with a small drink and a small side.

Menu ItemPrice
Bacon King Sausage, Egg & Cheese$5.99
Bacon King Sausage, Egg & Cheese - Meal$7.59
Bacon King Bacon, Egg & Cheese$4.59
Bacon King Bacon, Egg & Cheese - Meal$7.89
Bacon King Ham, Egg & Cheese$4.59
Bacon King Ham, Egg & Cheese - Meal$7.89
Egg & Cheese Croissan'Wich$4.69
Egg & Cheese Croissan'Wich - Meal$6.79
Sausage, Egg & Cheese Croissan'Wich$4.69
Sausage, Egg & Cheese Croissan'Wich - Meal$6.99
Bacon, Egg & Cheese Croissan'Wich$4.69
Bacon, Egg & Cheese Croissan'Wich - Meal$6.79
Ham, Egg, & Cheese Croissan'Wich$4.69
Ham, Egg, & Cheese Croissan'Wich - Meal$6.79
Double Sausage, Egg, & Cheese Croissan'Wich$4.99
Double Sausage, Egg, & Cheese Croissan'Wich - Meal$6.99
Bacon and Sausage, Egg, & Cheese Croissan'Wich$4.99
Bacon and Sausage, Egg, & Cheese Croissan'Wich - Meal$6.99
Fully Loaded Croissan'Wich - Bacon, Ham, Sausage$5.49
Fully Loaded Croissan'Wich - Bacon, Ham, Sausage - Meal$8.49
Sausage, Egg & Cheese Biscuit$4.69
Sausage, Egg & Cheese Biscuit- Meal$6.79
Bacon, Egg & Cheese Biscuit$4.69
Bacon, Egg & Cheese Biscuit - Meal$6.79
Ham, Egg, & Cheese Biscuit$4.69
Ham, Egg, & Cheese Biscuit - Meal$6.79
Double Sausage, Egg, & Cheese Biscuit$4.99
Double Sausage, Egg, & Cheese Biscuit - Meal$6.99
Bacon, Sausage, Egg, & Cheese Biscuit$4.99
Bacon, Sausage, Egg, & Cheese Biscuit - Meal$6.99
Fully Loaded Buttermilk Biscuit$5.49
Fully Loaded Buttermilk Biscuit - Meal$8.49
Egg, & Cheese Biscuit$4.39
Egg, & Cheese Biscuit - Meal$6.49
Sausage Biscuit$1.19
Sausage Biscuit - Meal$3.29
Chicken Biscuit$2.99
Chicken Biscuit - Meal$4.29
Platters & Burritos
Egg-Normous Burrito$5.29
Egg-Normous Burrito - Meal$7.29
Breakfast Burrito Jr.$1.29
Pancake & Sausage Platter$5.49
Pancake Platter$4.99
Breakfast Sides
Hash Browns S$1.19
Hash Browns M$1.99
Hash Browns M$2.29
French Toast Sticks 3pc$1.39
French Toast Sticks 5pc$2.29

2 for $5 Mix n’ Match Promotion

Menu ItemPrice
Big KingChoose any 2 sandwiches from this menu for $5
Big FishChoose any 2 Sandwiches from this menu for $5
Original Chicken SandwichChoose any 2 sandwiches from this menu for $5
Single Quarter Pounder KingChoose any 2 sandwiches from this menu for $5
Chicken FriesChoose any 2 sandwiches from this menu for $5

2 for $10 Mix n’ Match Promotion

Menu ItemPrice
Big King MealChoose any 2 meals from this menu for $10
Big Fish MealChoose any 2 meals from this menu for $10
Original Chicken Sandwich MealChoose any 2 meals from this menu for $10
Single Quarter Pounder KingChoose any 2 meals from this menu for $10
Chicken Fries MealChoose any 2 meals from this menu for $10

Limited Availability

Menu ItemPrice
Pretzel Bacon King$5.89
Pretzel Bacon King - Meal$7.99
Stacker King$5.79
Stacker King - Meal$8.09
Whopperito - Meal$4.99
BBQ Bacon Whopper$5.29
BBQ Bacon Whopper - Meal$7.49
BBQ Bacon Double Whopper$6.29
BBQ Bacon Double Whopper - Meal$8.49
BBQ Bacon Triple Whopper$7.29
BBQ Bacon Triple Whopper - Meal$9.39
Double Pretzel Bacon King$6.89
Double Pretzel Bacon King - Meal$8.99
Stacker King Double$6.89
Stacker King Double - Meal$9.09
Stacker King Triple$7.69
Stacker King Triple - Meal$9.99
Double Bacon King$9.39
Bacon King Jr.$4.79
Bacon King Jr. - Meal$6.99
A.1. Ultimate Bacon Cheeseburger$6.99
A.1. Ultimate Bacon Cheeseburger - Meal$8.59
Double Stacker$3.99
Double Stacker - Meal$5.99
Extra Long Cheeseburger$4.99
Extra Long Cheeseburger - Meal$6.97
Double Hamburger$1.69
Double Cheeseburger$1.69
Bacon Double Cheeseburger$2.29
Bacon Cheeseburger Deluxe$1.49
Crispy Chicken Caesar Sandwich$5.99
Crispy Chicken Caesar Sandwich - Meal$8.29
Spicy Chicken Caesar Sandwich$5.99
Spicy Chicken Caesar Sandwich - Meal$8.29
Grilled Chicken Caesar Sandwich$5.99
Grilled Chicken Caesar Sandwich - Meal$8.29
Crispy Chicken$4.99
Crispy Chicken - Meal$7.29
Spicy Crispy Chicken$4.99
Spicy Crispy Chicken - Meal$7.29
Rodeo Crispy Chicken$5.49
Rodeo Crispy Chicken -Meal$7.49
Grilled Chicken$4.99
Grilled Chicken - Meal$6.69
BBQ Bacon Crispy Chicken$5.49
BBQ Bacon Crispy Chicken - Meal$7.49
Chicken Jr.$1.00
Chicken Jr. - Meal$3.99
Spicy Chicken Jr.$1.00
Spicy Chicken Jr. - Meal$4.09
Tendercrisp Chicken Sandwich$5.49
Tendercrisp Chicken Sandwich - Meal$7.41
Tendergrill Chicken Sandwich$5.49
Tendergrill Chicken Sandwich - Meal$7.41
Flame Grilled Chicken Burger$4.99
Flame Grilled Chicken Burger - Meal$6.99
Crispy Chicken Jr.$1.00
Spicy Crispy Chicken Jr.$1.00

Frequently Asked Questions

burger king meal

Soda, fries, and The Whopper.

What menu items have been discontinued at Burger King?

When you’ve been in business for almost 7 decades, you can expect a few menu items will flop. While every menu item has high hopes, consumers don’t always agree when it comes to their checkbook.

Here is a list of a few discontinued items at Burger King. Reach out to the company on social media and maybe they’ll bring some of these back for a limited time. 

  1. Crown-Shaped Nuggets
  2. Cini-Minis
  3. Chicken Tenders
  4. Burger Shots
  5. Ribs
  6. Dutch Apple Pie
  7. Fiery Chicken Fries
  8. Mac n’ Cheetos
  9. Bacon Sundae
  10. The Whopperito
  11. Cupcake Shake
  12. Enormous Omelette Sandwich
  13. Shake ‘Em Up Fries
  14. Burger Shots
  15. Satisfries
  16. Bulls-Eye Burger
  17. BK Premium in New Zealand
  18. Turkey Burger
  19. Burger Bundles
  20. Cheesy Toes
  21. Bacon Cheesy Tots
  22. Donut Holes

Are there any discounts you can claim at Burger King? 

In the past, Burger King had a senior discount offer of 10% off the entire purchase. Most consumers ask: Is there a senior discount at BK anymore? Unfortunately, no. Nevertheless, there are still plenty of ways that an elderly or senior citizen in your family can reduce your Burger King bill and get some discounts and savings. 

You can sign up for the Royal Perks program, in which you can get a free daily to-upsize feature, earn 10 crowns for every $1 you spend and redeem those crowns, and have other exclusive offers or promotions. Click here https://www.bk.com/signup to join the Royal Perks program.

Burger King doesn’t have a discount offer for students either, but that doesn’t mean they can’t take advantage of coupons. So make sure to try looking for discount coupons available from their website that are applicable to your location. Also, check your mailbox as I get between 10 – 20 coupons every month delivered to my mailbox. Plus, even students can enjoy the bonuses offered in BK’s Royal Perks program when they sign up.

What are the most popular menu items at Burger King?

  1. Whopper – Some may wonder why (according to the restaurant company itself) Burger King welcomes more than 11 million customers globally. Is the customer service to give credit for? The tasty chicken sandwiches? Or possibly the spicy onion rings. Or perhaps, just perhaps, the Whopper, a cult favorite among fans, is to blame.
  2. Whopper Jr. – As the name suggests, Whopper Jr. is just the slightly smaller version of Burger King’s signature Whopper sandwich. This is perfect if you find the bigger version way too much but still wanna enjoy the taste of BK’s savory signature dish.
  3. Chicken Fries – The BK Chicken Fries from Burger King are savory, breaded, meaty, peppery, and long, a narrow variation on (and rival to) the Chicken McNugget. Chicken Fries have also inspired a loyal, devoted cult audience just like the signature Chicken Whopper.

Is there a secret menu at Burger King?

  • Rodeo Burger – This levels up the Burger King experience by adding a twist of the tasty crunch of onion rings and sweet, plus tangy BBQ sauce.
  • Suicide Burger – BK enthusiasts may purchase two sesame seed buns stuffed with four beef patties, four slices of cheese, bacon, and the secret sauce for only $4.
  • Mustard Whopper – It’s a Whopper with mustard instead of mayonnaise, just as it sounds. Although a mayo-mustard mix is also available, most people prefer either one or the other. The Whopper is now again an option for mustard fans, thanks to this creative information.
  • The Burger King Club – Warm sesame seed buns stuffed with bacon, crispy chicken, lettuce, tomato, and cheese comprise this BK club. For only $4, get this delicious chicken sub instead of the standard chicken sandwich.

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  • The Burger King BLT (costs $1.79 for Whopper Junior and $3.49 for Whopper) – You can enjoy the splendor of the BK BLT for just a tiny price increase by adding more bacon to the already scrumptious, juicy beef patties that are topped with fresh lettuce and tomato on your Whopper.
  • Frings (costs from $1.19 to $2.29) – The problem of choosing between crispy onion rings and french fries are resolved by this creative side. You won’t again have to struggle to satisfy your cravings for the two delicacies.
  • The Burger King Ham & Cheese (costs $1.99) – This dish consists of just ham and melted cheese sandwiched between a sesame seed bun. Simply request ham and cheese on a sesame seed bun, and you’ll definitely want to return for more of it.
  • Burger King Veggie Burger  – The Veggie Burger, the total opposite of the Suicide Burger, is intended for people who want to opt for a much healthier bite. This burger has a delicious vegetarian patty in place of the ordinary beef patty with all the usual toppings.

Are there any menu items for specialty diets?

Do you like your burgers flame broiled? BK is for you.

A regular hungry vegan might not typically go to a burger restaurant first. However, even those fast-food companies that have historically sold cooked meat products have started to realize more customers demand plant-based menu options. 

On their website, Burger King says they sell three food items that are vegan: Vegan Royale, Vegan Bean Burger, and fries. However, we’re going to list some more food choices below that could become vegan with some minor adjustments and a special request. After all, you should be able to have it your way just like the company tagline suggestions. 

  1. Impossible Whopper (Ask for no mayonnaise) – The Impossible Whopper patty is prepared on the same flame-broiled surface as the meat-based foods. Still, BK’s website states that a non-broiler method of preparation is available upon request for vegans looking for a meat-free option.
  2. Garden Side Salad with Golden Italian Dressing – Made from three cheese mixtures, lettuce, tomato, and croutons. To make this salad vegan, you can request not to include the cheese and croutons.
  3. Single Impossible King – Order without the cheese
  4. Impossible Southwest Bacon Whopper – Order without the bacon, cheese, or sauce
  5. Impossible Original Chick-In Sandwich – Order without the mayonnaise
  6. Iced Coffee – Make this beverage vegan by ordering it without the milk
  7. Dutch Apple Pie – Only soy and wheat are listed on Burger King’s allergen menu for the Dutch Apple Pie, making it vegan-friendly.
  8. Applesauce –  According to BK’s official website, this is “100% natural applesauce from all-natural ingredients with no added sugar.”
  9. PB&J sandwich – This sandwich off the kids’ menu is made up of creamy peanut butter and sweet grape jelly and is crust-free.
  10. Oatmeal – Request for water instead of milk

Who is the target audience of this restaurant’s menu?

Males between the ages of 18 and 35 who eat fast food 9 to 16 times per month make up Burger King’s target audience.

Burger King, otherwise known as ‘BK’, has been in business for more than 60 years. The menu has evolved and expanded over the decades from offering of burgers, fries, soft drinks, and milkshakes to a more extensive and diverse selection of items. BK was founded in 1954 and has opened 19,247 locations across the globe since then.

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For years, Burger King has used its affordable menu items to attract customers into its restaurants. Burger King introduced their $1 Your Way menu in December 2021, including four products that cost just $1 each: a Bacon Cheeseburger, a Chicken Jr. Fries, a sandwich, and a soft drink. Burger King calories are at the higher end of the range and should be considered when maintaining a diet. Prices listed here are average estimates that could slightly differ depending on your location.

In addition to attracting families as customers, Burger King’s Kids Meals also draw in adults who are likely to order more expensive menu items for themselves. This method also prepares young people to become Burger King customers in the future, creating an attachment that can last a lifetime.

This longterm marketing approach certainly worked on me. I recall my parents taking me to our local Burger King at least twice a month growing up. I always ordered The Whopper Value Meal with fries, drink, and a side of ranch dressing. Whenever I visit a BK location, I continue to place this order. 

The chain doesn’t appear to object to this tactic either. On its official website, Burger King claims that by trying the Kids Meals, “you can find your favorite flavor early in life.”