Food truck owners understand that outside of great food and service, to be relevant, you need to have an engaging social media presence. As we mentioned in our social media trend lists, use of social media is only becoming more essential as Millennials are driving the food truck industry. Facebook and Twitter should top your list of social media accounts to create. With that said, there are other platforms you can utilize to make your mark and communicate with a new audience. Today we’ll show you how you can use Pinterest in your food truck business.
5 Ways Food Truck Vendors Can Use Pinterest
- Get Inspired. Take a quick look around Pinterest, and you’ll see that it is a visual platform. Users repin photos from around the web; but visual appeal is what really drives activity. Use Pinterest for your inspiration. Check out other food trucks and restaurants around the world and collect ideas. This will help vendors see what type of style works for others. Then you can show Pinterest users what they can expect from your food truck.
- Review and Share Recipes. Aside from sharing awesome images, Pinterest users love to cook. Because of this, recipes are a highly active category on Pinterest. Use Pinterest recipes to inspire you on how to use seasonal produce, how present the dishes on your menu. Then you can even share how to prepare your own dishes (without sharing your secret sauce) for Pinterest users who may not be able to track down your truck.
- Keep an Eye on Trends. If there is a place on the Internet that demonstrates what’s truly trending, Pinterest is it. Rather than constantly changing topics, Pinterest showcases what is enduring a style season. Keep an eye on Popular Pins for shifts in consumer dietary choices.
- Build an Audience: Like most social media networks, Pinterest allows people to follow you. If you are consciously curating images that are of beautiful and high quality, users will take notice. You can interact with your new audience to share ideas and encourage them to follow-along on your other social media platforms and even find your truck the next time hunger hits them.
- Promote your Truck. Now that you’ve got an audience it’s time upload original content. If you have a great recipe to share and a beautiful photo of the dish, put it on your food truck website and be sure to add it to Pinterest. When someone clicks on the pin, they’ll be redirected to your website. You can use this tactic to turn your audience into customers and brand ambassadors.
The Bottom Line
There are over 150 million Pinterest users seeking information, advice, and inspiration on this social media network. This is a number that food truck vendors just can’t ignore. This article provides just a few of the ways you can use Pinterest to benefit your food truck.
Do you have any additional tips for using Pinterest? Share your ideas in the comment section or on social media, including our Pinterest account.