Instagram is quickly becoming the primary choice of social media platforms in the mobile food industry. But how do you keep your content fresh and consumers keeping track of your account? Lucky for you, today we’ll share six Instagram tips to use to get you started.
Instagram Tips For Food Truck Vendors
These suggestions follow our 2019 social media trends to keep your social media game on point while you employ crowd-sourcing, trivia, guessing games, caption contests, and other tactics that keeps consumer eyes on your food truck posts.
The first of our Instagram tips will certainly get more engagement from your followers. People love to share their opinions. Crowd-source answers to anything from a new menu item or service you plan to offer. This strategy allows you to get real-time feedback and boost conversation. Encourage people to elaborate on their choices, and remember to reply when someone comments. This shows appreciation to your followers but also keeps your posts fresh on Instagram.
Create Trivia Posts
Trivia games are awesome if you are looking to encourage comments from your followers. Your trivia questions should follow your brand’s personality, so they can be silly, smart, focused on current events, or related to your menu. Any way you work it, trivia questions and games tap into competitive spirit and encourage interaction. You can use trivia posts in your Instagram Stories or your feed. For added engagement, offer a reward to the first person who gets the answer right.
If trivia isn’t on-brand for your food truck? Try guessing games, such as posting a photo of an upcoming parking location and ask people to guess the location.
Ask Multiple Choice Questions
Make it easy for your audience to comment with targeted, specific questions and prompts. Asking questions with few options can help boost post engagement. Instead of a generic “How are you today?”, be more specific, such as asking them to pick a word that relates to how their day is going in the form of an emoji.
Hold Caption Contests
Hold a caption contest using a funny meme or an image from inside your food truck and then ask people to add their own caption. You can have a prize, or the winner just gets a shout out in a future post. Reply back to everyone who responds. The more you engage, the more your boost your recognition and the more you boost your follow engagement.
Share Positive Messages With Quotes
An easy way to extend your reach is to get your audience to tag someone who may not already follow you. And since we know Instagram users love positive messaging, sharing your favorite Instagram quotes can be easy to dos.
Make sure the call-to-action in your caption is contextual to the image and gives people a reason to joyfully pass on the share to their friends. While a generic “Tag a friend” feels like spam, a more specific and targeted call-to-action can encourage authentic connection. Consider something like this, “Who needs this reminder?”
Don’t Forget The Caption
The last of our Instagram tips is as important as the rest. We’re the first to tell you how important a awesome images or videos are on Instagram. But that’s just the hook. A thoughtful caption gets people engaging. Use captions that build off the image in clever ways. Don’t forget when re-posting other people’s images, to make sure to tag the original poster and make sure you are offering your own take in the caption.
Only you can know what’s on-brand for you. Using clever one-liners might fit your brand, or maybe use Instagram as a blogging platform to take a dive deep on a topic, or perhaps asking questions works for your audience.
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The Bottom Line
Building engagement on Instagram is key to outpacing your competition. Use these Instagram tips to help you get your food truck’s Instagram followers engaging on every single post.
Also, don’t forget to tag #MobileCuisine in your social posts! We are currently revamping our Instagram strategies to add more to the conversation. Feel free to follow our account on Instagram.