Hungry for additional food truck sales? Food truck vendors can now sell from their food truck through use of the Twitter Buy Button.
Twitter has opened its platform to Stripe, a payment processing service, which allows customers to make purchases using a “Buy Now” button within their Twitter feeds. Food truck vendors who say they aren’t seeing a return on their social-media investment now have an opportunity to turn tweets into real sales. Even if you don’t plan on switching to Stripe as your payment service, it is worth watching this emerging trend.
While this feature was developed for retailers, there is no reason food truck owners can’t modify it’s use for additional sales. Domino’s pizza was the first restaurant chain to roll out a “tweet-to-order” system for U.S. customers. They allowed Twitter users to place delivery orders through the social media platform.
The Twitter Buy Button integration, powered by universal instant-buy platform Stripe Relay, aims to make purchasing from tweets easy. Users will enter their credit card and shipping information once; after that, they’re one product page and two clicks away from purchasing directly within Twitter.
5 Simple Steps To Set Up Your Own Twitter Buy Button:
- Connect your Stripe account to Twitter
- Set your shipping and tax policies (if applicable)
- Create products
- Manage your orders
All of this can be done using the Stripe Dashboard.
Examples Of Products To Sell:
- Your menu items.
- Specialty items (sauces, spice mixes).
- Promotional items (t-shirts, sweatshirts, etc.)
- Cooking classes.
- Catering packages.
Twitter User Demographics
So who might be future Twitter Buy Button users to make a Twitter purchase from your food truck? Recent statistics show that the platform is growing more male dominated, with 22 percent of U.S. males using it, as compared to only 15 percent of females. What can this mean for your food truck? If your target market is more male than female, you’d better think about increasing your advertising budget with Twitter. If you run a food truck that attracts women more often, you may want to give it a second thought.
To maximize your food truck sales, be sure to include strong visuals in the tweets you include the Twitter Buy Button and have a simple message, and always make sure to include when the offer is available. You don’t want to make food sales when your truck isn’t open.