Guest blogging is becoming a great way for food truck owners to build their business and personal brands. Not familiar with the term, it’s simple. Guest blogging is when a writer develops content for a blog that is not their own.
It’s an opportunity to take your expertise in business or culinary techniques and share it with others. Guest blogging is also a great way to establish yourself as an authority figure within food truck industry and build relationships with other experts in this area.
Before you get started, make sure you are clear about what you are looking to get out of guest blogging. The key is understanding that guest blogging is providing valuable information for other food truck owners, not an advertisement for your food truck.
4 Ways Guest Blogging Builds Your Food Truck Brand
Guest blogging in reliable industry websites drives credibility for individual authors and the food trucks they own. An author who has been published on sites like Mobile Cuisine will most likely be seen as more credible in the food truck industry than someone who has no guest posts at all.
Guest blogging on popular food truck industry sites can also lead to greater opportunities that go beyond writing posts. It can lead to increased sales, speaking engagements, and increased website traffic.
Creates Inbound Links
Increased website traffic is one of the main reasons why many food truck owners choose to begin guest blogging in the first place. Like most websites, if you write a guest blog for Mobile Cuisine, we allow writers to submit a bio that includes your website and social media profile URLs which are published at the end of the post. These links will help drive referral traffic and boost organic search rankings to your website. This will result in better overall search visibility for your food truck website.
How does this happen? Guest blogging posts provides inbound links to your site from other recognized food truck web properties. As long as links to your site are legitimate, link building is almost always worthwhile.
Builds Social Media Following
In addition to website links, links to your personal and food truck’s social media profiles can help improve your food truck’s visibility online. If a reader likes the article, they will often follow you on social media. They will track you down on sites like Twitter or Facebook to see what other content you are publishing.
Besides building your brand following, guest blogging articles will also get shared through social media, leading to improved visibility for vendors that are constantly writing great content. These shares will help speed up the growth of your following on social media and establishing legitimacy of your brand.
Starts Industry Networking
Guest blogging helps drive conversation on social media, the comment section of the post, and email. These discussions lead to great networking opportunities for food truck owners.
Networking that results from guest blogging can also lead to valuable industry contacts that are great for support and business referrals. Networking can also be a great way to find guest bloggers for your own food truck website.
The Bottom Line
Whether you are looking for more exposure, credibility, inbound links, social media exposure, networking opportunities or all of the above, guest blogging has become a great way to get more exposure for you and your food truck business. While this method of brand building takes some time, the benefits far outweigh the time invested.
Also, don’t let the fact that you are talking to a larger audience intimidate you. The goal of guest blogging is to establish yourself as an authority figure in food truck industry.