What Are Facebook Likes Worth to Your Food Truck

What Are Facebook Likes Worth to Your Food Truck?

If you’re managing your food truck’s business Facebook page, how are you gauging the success of your efforts? If it’s simply the number of Facebook likes your page has, the following article is worth reading.

What Are Facebook Likes Worth to Food Truck Vendors?

The value of measuring what is and what is not working in your mobile food businesses social media marketing strategy cannot be overstated, especially in areas such as website SEO conversion where goals can sometimes get muddy. So when it comes to evaluating the success of your Facebook strategy, we want to be sure that you’re measuring those efforts correctly.

Why Use “Likes” as Your Default Metric

Why? That’s simple…it’s easy. For many food truck owners using organic (not bought) Facebook likes as the key measurement is a no-brainer. And on the surface, it does seem like the right answer. But your Facebook’s success shouldn’t be boiled down to simply how many people have “liked” your food truck’s page.

What Else Can You Measure

Revenue is certainly the one that should interest you most. Granted, it’s not easy to calculate revenue when it relates to social media. However, social media can be used as a way of driving traffic to your website where some food truck owners sell products, show upcoming parking locations and provide contact forms for catering opportunities; all of which can add to your mobile food company’s bottom line. These actions, by the way, can be accurately measured against your Facebook page as a referral source of traffic in Google Analytics.

Conversions that happen on your website as a result of social media traffic, though, are just one good way to measure success. Other metrics include time-on-site, pages viewed, return visits, and participation on your Facebook page.

Are Facebook Likes Important

It’s not wrong to want to have your food truck to be liked. We all want more Facebook likes. It’s the same way we all want more visitors to our site. Or more customers at your service windows and more subscribers to your email list. But getting hung up on a single number is never good for measuring all the different kinds of work you put into your food truck business, social media included.

The Bottom Line

There are several reasons why your small business Facebook Page Likes are important. These reasons are often overlooked in social media marketing plans, but should not be forgotten about when marketing your small business.

With all that said, please feel free to “like” Mobile Cuisine…we do use our likes as a metric of our social media strategy.

By Richard Myrick|2019-10-31T08:07:02-04:00Oct 31, 2019|Social Media|

About the Author: Richard Myrick

Richard Myrick is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born. Richard also wrote the "Running a Food Truck for Dummies" available in bookstores everywhere and Amazon. You can reach out to Richard by email at: [email protected].