We’ve all heard of Facebook and that as a food truck owner you should be using to help your mobile business. You may love it, you may hate it, but let’s face it, if you aren’t capitalizing on Facebook marketing for your food truck you are losing ground to your competition.
Don’t believe us? Here are some basic facts about Facebook you may not be aware of:
- As of June 30, 2017, Facebook enjoys 2.01 billion monthly active users.
- More than half (53%) of U.S. residents use Facebook “several times a day.”
- 79% of Americans use Facebook.
- Facebook is the most visited site on the Internet, even recently surpassing Google, with users spending an average of 20 minutes a day on the site.
- 50 million businesses use Facebook Pages.
The biggest excuse we hear from food truck owners is: “Facebook is great, but I really don’t have the time for it.” Because of this, we wanted to share the three easiest ways to quick-start your food truck Facebook marketing system that use the least amount of time do.
3 Simple Steps To Start Your Facebook Marketing
Pictures, Pictures, Pictures
If you do nothing else than just post pictures of your food, your truck, chef, customers, & employees, then you are leagues ahead of your competition! Your customers eat with their eyes as much as their nose and mouth. Also, pictures are Liked, Commented, and Shared much more than just a regular text post.
Incentivize Your Customer’s to “Like” Your Fanpage
Most people need a little push in order to “Like” a page they may or may not be familiar with. Create an easy promotion like “Get a Free Appetizer (or signature dish/dessert) When You “LIKE” Our Fan Page: Click “LIKE” Below.” This works wonders and can build your audience rather quickly. The power of Facebook is in its ability to create “Viral Marketing.”
You want the friends of the friends of your customers to see your Fanpage and you want to give them an incentive to “LIKE” you (even if they’ve never heard of your mobile food business).
Engage Your Audience
Facebook marketing is not about constantly barraging your fans and customers with promotions, coupons and specials. People are on Facebook to socialize, and that is what we’ve found works most effective as a marketing approach. Try a 4 to 1 approach… Post 4 cool, funny, or interested posts for every 1 promotional post.
Remember it’s all about relationship building, so ask your audience questions, encourage them to comment and tell you their thoughts about a recipe or even ask them to post their favorite recipe from your food truck.
The Bottom Line
Facebook has changed the way people go about promoting their food truck business. With so many people with varied interests available on a single platform, there is something for everyone. All you need to do is find the right target audience and then market your food truck to them. Facebook provides you all the tools required to reach these people.
Do you have any additional Facebook marketing tips for food truck owners? Share your ideas in the comment section below or on Facebook.