3.25 billion hours of videos are watched every single month on YouTube, and there are nearly 5,000,000,000 total YouTube views each day. For food trucks interested in building their brand with video, YouTube is a must. YouTube is such a powerful marketing channel a YouTube video or ad you can potentially reach far more viewers than you would with a Super Bowl ad. Because of this we’ll share these video ideas to get you started on the path to creating a food truck YouTube channel.

Video Ideas For Your Food Truck YouTube Channel

Food truck vendors can use these simple video ideas to get your juices flowing.

Menu Spotlights

Your food truck business is a based around your menu, you can use YouTube as a platform for highlighting specific products.

Menu and Service Announcements

Then when your business comes out with new menu item or service, you can create videos that offer a preview them.

Sevice-in-Action Videos

Video can be a great way to show your service in action. This is especially relevant for catering.

Menu Explanations

If your menu is something that might require a bit of an explanation, you might also consider creating videos aimed at simply explaining it to prospective customers. This can help them get acquainted enough with your offering to gain interest.

Special Offers

You can also share information about special offers or limited time promotions so that your YouTube viewers are constantly up-to-date with your offerings.

Customer Stories

To create more engagement with your customers and share content that’s relevant to your audience, you can create videos that share some of your customers’ stories through interviews or similar formats. Vendingtrucks.com is one brand that utilizes this format.

Behind the Scenes Videos

You can also create videos that show some behind the scenes views of your company or products. Tulsaworld did this to show their readers what it’s like to work inside a food truck on its YouTube channel.

Company Milestones

When your food truck reaches a big milestone or has a big accomplishment, you can create a YouTube video to celebrate and share the news.

How-to Videos

People often watch videos to learn how to accomplish certain tasks. So you can make these helpful videos in a way that includes some of your products or services.

Tips Videos

You can also create videos that offer simple tips on a particular subject. In this video, we shares some tips for creating daily menu specials.

Discussion Videos

Similar to how you might discuss various topics on your food truck blog, you can create a video where you simply share your expertise or some thoughts on a particular topic. The Orlando Public Library did this in the topic of how to start a food truck business.


Video can also be a great format for showing off content from your audience, especially if you can collect clips from people as part of a contest. We made this video to share our 2017 food truck contest winners.

Inspirational Videos

Even if a video doesn’t directly relate to your food truck, it can still offer value to your target audience. Inspirational videos can break up all those videos that specifically relate to your truck.

Video Series

If you create enough video content regularly, you can turn it into a web series. Eat St did this with their television eisodes.

Influencer Videos

You can also partner with influencers relevant to your audience and ask them to star in your videos as a way of creating quality content and growing your audience. Cousins Lobster Truck has done this with Queen Latifah.

Holiday Greetings

On or around holidays, you can also make special videos intended to show some festive spirit and have some fun, like this example from us.

Funny Videos

You can also simply have some fun with your audience by posting funny commercials or other video content on your YouTube channel. This prank video from Aspen Dental with the help of Danica Patrick.

RELATED: Annoying Social Media Trends Every Food Truck Vendor Should Avoid

The Bottom Line

If you’re only using YouTube as a place to watch funny cat videos or find the latest underground band, you’re missing out on its benefits as a powerful business tool to enhance your food truck brand and strengthen your social outreach.

While we’re on the subject of YouTube Channels, subscribe to the Mobile Cuisine Channel today.

Do you have a YouTube channel for your food truck? Share it with us in the comment section or social media. Facebook | Twitter