Food Truck Marketing Strategies

Learn how to take your food truck to the next level by learning marketing strategies from old school marketing tactics to the new world of social media.

Marketing

  • memorial day promotions

Memorial Day Promotions Can Jump Start Your Summer Profits

Monday is Memorial Day and going out to eat is on the list of things that people want to do to celebrate. Food truck owners can use Memorial Day promotions to promote their mobile food [...]

  • effective marketing

10 Effective Marketing Ideas To Promote Your Food Truck

You’ve started an awesome food truck with a great concept, loyal customers and wonderful employees; but you want to grow your business. Finding effective marketing techniques for your food truck is the first step to [...]

  • free meals

Use Free Meals To Increase Your Food Truck Sales

An increasing number of food trucks are looking to boost their sales with deals to lure customers back to their service windows.  One way you can do this is to randomly award free meals to [...]

  • food truck wrap

Food Truck Wrap Tips To Consider For Your Truck Design

Whether you have a new food truck out to make a name for yourself or an established food truck or restaurant working to stay ahead of the competition, a well-designed food truck wrap will put [...]

  • micro targeting

Micro Targeting For Increased Food Truck Sales

The unique mobile nature of the food truck industry requires vendors to know and understand the needs of every demographic in each city they operate. Serving more than one group requires a strong marketing approach. [...]

  • offline marketing

4 Tasty Tips For Offline Marketing For Food Trucks

When marketing your food truck, you want to make the most of the money you’ve budgeted for your advertising. Unlike the large corporate brick and mortar restaurants that spend millions of dollars on television commercials, [...]

  • marketing techniques

5 Low Cost Food Truck Marketing Techniques

Here is a common scenario that many food trucks have to deal with. They have little to no money, but they want to market their food truck. So what can they do? Instead of focusing [...]

  • online reputation

Keeping An Eye On Your Food Truck Online Reputation

In the food truck industry referrals are the number one resource that prospective customers seek out. Do you know what your food truck's online reputation is? Your food truck's online reputation starts with family or a friend, [...]

  • trade show exhibitors

10 Tips For New Trade Show Exhibitors To Make Their Mark

Despite the growing popularity of food and food truck trade shows, there is no guarantee of success when it comes to new trade show exhibitors. In fact, according to the Trade Show Bureau (TSB), roughly 40% of first-time [...]

  • customer choices

Add Value By Offering Food Truck Customer Choices

When you offer food truck customer choices, you create memorable experiences that increase the value of your mobile food business brand. Offering the wrong choices can keep customers away from your service window. So, the challenge [...]

Branding

  • brand strategy

Developing A Food Truck Brand Strategy That Works

Your food truck’s brand includes your name, logo and slogan, but a brand is so much more that these simple creative elements. A food truck brand should represent how your truck and staff members deal [...]

  • memorable

How To Build To A Memorable Food Truck Brand

Is your food truck brand looking bland? If so, it's time to spice things up. Today we'll discuss tips that vendors can use to create an unforgettable an memorable impression of your food truck business [...]

  • brand story

Learn How To Build Your Food Truck Brand Story

Learning how to tell a brand story is not new in the world of advertising, but for new food truck owners this concept may be completely alien to them. A successful brand story must achieve [...]

  • food truck slogan

5 Tips For Crafting A Killer Food Truck Slogan

No matter the size of a business, brand recognition is a key to success. So what makes some brands recognizable? Simple, their logos and slogans. Look at McDonald's. Not only do they have their Golden Arches [...]

  • brand positioning

Developing Brand Positioning For Your Food Truck

In basic terms, brand positioning is the process of positioning your food truck’s brand in the mind of your customers. Brand positioning is the idea of identifying and working to build a marketing niche for [...]

  • branding cycle

The Food Truck Branding Cycle  

A food truck's branding cycle is a circular process that involves your product, positioning, promise, presentation, perseverance, and perception analysis. Understanding The Food Truck Branding Cycle Product Your product (your food) is the important first [...]

  • food truck branding

Does Your Food Truck Branding Have Curb Appeal

The complete unadulterated truth about food truck branding is that it’s all a facade. Food truck branding is usually completely made up, it's a construct of the vendor. It’s the image designed for your food truck [...]

  • demographics & psychographics

Demographics & Psychographics In Food Truck Branding

I always say that a food truck owner’s job is never done. There’s no way that it could ever be done, if you think about it. Outside of preparing your truck for the next shift, [...]

  • food truck branding basics

Food Truck Branding Basics

Every food truck operation is a brand, whether it’s a single taco truck parked on the side of the highway or part of a huge national brand. The brand is essential for your food truck to [...]

  • Food Truck Wrap Ideas

Food Truck Wrap Ideas: Make It Readable

How big should the letters on your food truck be? That depends on where you plan to park your food truck. Will you be parking it in customer parking lots while you cater inside, will [...]

Social Media

  • social media success

Use ROI To Determine Social Media Success

Now that most food truck owners understand social media better than they did 1, 6, 12 months ago and a variety of metrics now exist to determine the meaningful ROI (return on investment) you’re achieving, [...]

  • yelp

8 Things You May Not Know About Yelp

Next to Twitter and Facebook, there's probably no more important site for food truck owners than Yelp (well, we think you should be on Mobile Cuisine too :)). Yet perhaps no other site is as poorly understood. [...]

  • food truck twitter tips

Get New Customers With These Food Truck Twitter Tips

Twitter is a great way for food truck vendors to stay connected with your diners — and, unlike other social media platforms, it facilitates direct contact between individuals in your community. Today we'll look at food [...]

  • social media mistakes

Social Media Mistakes Food Truck Vendors Can Avoid

The way food truck vendors have used social media has continually evolved. As the mobile food industry evolves so have social media strategies, tools and best practices. All of these issues are dependent upon the latest [...]

  • Future Customers

Finding Future Customers For Your Food Truck With Social Media

Does your food truck need a marketing strategy to reach your ideal prospects and future customers with social media? Are you (like many other food truck owners) overwhelmed by all of your social media options? If so, [...]

  • real-time engagement

Include Real-Time Engagement In Your Social Media Strategy

Since the start of the food truck revolution in 2008 social media has been at the forefront of the industry’s success. Food truck vendors quickly learned that social media thrives on real-time engagement with their [...]

  • facebook reactions

New Facebook Reactions Are Here And They’re Live

Facebook users have been asking for a "Dislike" button since the Like button was first introduced. Facebook announced last year that it was working on a way to make the Like button more expressive. This morning, for [...]

  • Food Truck Tweets

Get Traction With Your Food Truck Tweets

Food truck operators constantly email me with questions on how they can improve their food truck tweets. What I usually explain is that they need to increase their “Twitter Traction”. That’s when things get quiet. Twitter [...]

  • Marketing With Pinterest

Do’s And Don’ts For Food Truck Marketing With Pinterest

Numerous food truck vendors have joined Pinterest, the popular visual bookmarking tool. Unfortunately  there are plenty that are making mistakes while marketing with Pinterest and trying to figure out how to use the site for marketing [...]

  • blog topics

50 Food Truck Blog Topics To Help Overcome Blogger’s Block

As a food truck owner you understand the importance of a blog in today’s competitive environment. So, to get the word out about your food truck, you build your food truck blog and diligently begin [...]

Cause Marketing

  • meatless mondays

Meatless Mondays And Your Food Truck

Each week new Meatless Monday participating restaurants and food trucks are popping up worldwide. To do our part in supporting Meatless Mondays we believe that sharing information, recipes, and news about vegetarianism and leading a [...]

  • giving tuesday logo

Giving Tuesday And The GiveNetwork

The Thanksgiving weekend is the official kick-off of the winter holidays and gift buying.  We’ve all overdosed on a combo of family, turkey, potatoes and desserts.  Before the dishes had even been cleared, the conversation [...]

  • Grilled Cheese Truck Give Mobi

The Grilled Cheese Truck: Fighting Hunger & Getting Vets Work

We’ve all heard of THE Grilled Cheese Truck of Los Angeles.  It’s been everywhere in the media over the years.  It’s one of those success stories that America loves to hear – “Local guy makes [...]

  • national senior citizens day

Join The Fight And Celebrate National Senior Citizens Day

“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute.  We can best demonstrate our gratitude and esteem by making sure [...]

  • get to know your customers

Get To Know Your Customers – Win a $500 Gas Card

It’s Get To Know Your Customers Day tomorrow.  This official day is occurs on the third Thursday at the beginning of every quarter.  Rather than “celebrating” an official day, we have a feeling that this is more [...]

  • Shark Awareness Day

Food Trucks And Shark Awareness Day

July has a lot of fun “awareness” days.  In fact, today is “International Nude Day” and “Shark Awareness Day.”  International Nude Day may not necessarily apply to any food trucks unless you get a random [...]

  • Cheer Up The Lonely

How Does Your Food Truck Cheer Up The Lonely?

Today is Cheer Up The Lonely Day!  You may wonder why we’d cover a “holiday” like this?  Well, that’s an easy response.  Mobile Cuisine, along with the GiveNetwork and GiveMobi, has been promoting Fighting Hunger [...]

  • COH Disaster-response

Win A $500 Gas Card While Fighting Hunger In America

Even though you didn’t win the $500 gas card this time, we’re giving you another chance! Register your truck to Fight Hunger In America by August 30 and you will be entered for the drawing [...]

  • BONMi GN Sign

BONMi Food Truck Wins $500 For Fighting Hunger

Congratulations to BONMi!  They have won the $500 gas card from the GiveNetwork/Mobile Cuisine food truck initiative - Fighting Hunger In America! They are one of the many food trucks that have signed up to [...]

  • Grilled Cheese Truck Campaign

Grilled Cheese Truck is Fighting Hunger In America

We’re super-excited!  The Grilled Cheese Truck has joined in Fighting Hunger In America!  The Grilled Cheese Truck, consistently ranked the best food truck in LA, is now helping raise funds for Meals On Wheels Association [...]