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MARKETING

public relations basics

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Most food truck’s across the country lack the cash to invest in an internal press staff, so as usual, this task is just one...
promoting your food truck business

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It is never too early to start promoting your food truck business. Starting food truck events, teaching cooking classes, etc—these are all great ways to...
food truck unique selling proposition

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A food truck Unique Selling Proposition (UPS) is what differentiates you from all the other food trucks and restaurants in your market – especially the...
Good Press for your Food Truck

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Have you received good press for your food truck business? If not, keep reading to find out how you can without breaking the bank. Over...
Food Truck Differentiation Tactics

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So here’s a little dose of reality for the food truck owners out there: in most cases you are not meeting the expectations of your...

BRANDING

Miho Gastrotruck food truck logo

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If you love traveling and bringing happiness to people through food, then you've probably started dreaming of having your own successful food truck. Essentially...
Food Truck Branding

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Creating a fantastic menu, providing a professional customer service program and informing customers where they will be parking next seem to be the most...

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Many food truck owners have written to us asking for advice in creating alternative revenue streams for their mobile food businesses. So how do...

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With 2014 just around the corner, have you ever wondered why people get so worked up about the New Year,? The answer is because...

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Conventional wisdom says building a strong brand for a food truck requires creating a cool name for your mobile food business, getting the word...

SOCIAL MEDIA

food truck menu on facebook

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Some of you may have missed it but a few months back Facebook announced that food trucks can now upload menus through SinglePlatform from Constant...
social media update ideas

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In a recent email I received from one of our readers (and a fairly new food truck vendor in Orlando), I was asked what...
Food Truck Social Media Policy

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Developing a food truck social media policy is no longer an option for members of the mobile food industry. The Internet has changed the...
Not Enough Time For Marketing

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In my experience the most common excuse for food truck owners not being active on social media is that there is not enough time...
instagram food truck account

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You might already have an Instagram account for your food truck. If you don’t, outside of the over 60 million photos shared daily and it...

CAUSES

get to know your customers

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It’s Get To Know Your Customers Day tomorrow.  This official day is occurs on the third Thursday at the beginning of every quarter.  Rather than “celebrating”...
Shark Awareness Day

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July has a lot of fun “awareness” days.  In fact, today is “International Nude Day” and “Shark Awareness Day.”  International Nude Day may not...
Cheer Up The Lonely

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Today is Cheer Up The Lonely Day!  You may wonder why we’d cover a “holiday” like this?  Well, that’s an easy response.  Mobile Cuisine,...
COH Disaster-response

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Even though you didn’t win the $500 gas card this time, we’re giving you another chance! Register your truck to Fight Hunger In America...
BONMi GN Sign

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Congratulations to BONMi!  They have won the $500 gas card from the GiveNetwork/Mobile Cuisine food truck initiative - Fighting Hunger In America!They are one...