Marketing

Marketing

MARKETING

get local media love

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In numerous articles we have stressed the importance in building and maintaining relationships with your local media outs. Today we will look at how...
inbound marketing strategy

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Food truck owners have always been required to wear a lot of hats. Menu creation, food prep, cooking, HR, public relations, accountant and we...
public relations basics

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Most food truck’s across the country lack the cash to invest in an internal press staff, so as usual, this task is just one...
promoting your food truck business

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It is never too early to start promoting your food truck business. Starting food truck events, teaching cooking classes, etc—these are all great ways to...
food truck unique selling proposition

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A food truck Unique Selling Proposition (UPS) is what differentiates you from all the other food trucks and restaurants in your market – especially the...

BRANDING

food truck logo

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We recently received an email from a reader who asked, “I don’t have a logo for my food truck yet and I need one....
Miho Gastrotruck food truck logo

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If you love traveling and bringing happiness to people through food, then you've probably started dreaming of having your own successful food truck. Essentially...
Food Truck Branding

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Creating a fantastic menu, providing a professional customer service program and informing customers where they will be parking next seem to be the most...

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Many food truck owners have written to us asking for advice in creating alternative revenue streams for their mobile food businesses. So how do...

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With 2014 just around the corner, have you ever wondered why people get so worked up about the New Year,? The answer is because...

SOCIAL MEDIA

social media marketing mistakes

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Avoiding social media marketing mistakes may seem like common sense to most food truck vendors but then as the old saying goes, common sense...
Food Truck Blog Mistakes

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We have shared numerous articles on food truck website development and more specifically how and why food truck owners should be posting in their...
food truck menu on facebook

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Some of you may have missed it but a few months back Facebook announced that food trucks can now upload menus through SinglePlatform from Constant...
social media update ideas

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In a recent email I received from one of our readers (and a fairly new food truck vendor in Orlando), I was asked what...
Food Truck Social Media Policy

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Developing a food truck social media policy is no longer an option for members of the mobile food industry. The Internet has changed the...

CAUSES

national senior citizens day

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“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute. ...
get to know your customers

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It’s Get To Know Your Customers Day tomorrow.  This official day is occurs on the third Thursday at the beginning of every quarter.  Rather than “celebrating”...
Shark Awareness Day

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July has a lot of fun “awareness” days.  In fact, today is “International Nude Day” and “Shark Awareness Day.”  International Nude Day may not...
Cheer Up The Lonely

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Today is Cheer Up The Lonely Day!  You may wonder why we’d cover a “holiday” like this?  Well, that’s an easy response.  Mobile Cuisine,...
COH Disaster-response

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Even though you didn’t win the $500 gas card this time, we’re giving you another chance! Register your truck to Fight Hunger In America...