Marketing

Marketing

MARKETING

understand marketing

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Making great food isn't the only ingredient a mobile vendor must use to create a successful food truck today.Here is a short list of...
free google business listing

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Many food truck operators seem to neglect any type of online business marketing for their truck if it isn't part of their social media strategy on...
customer satisfaction survey

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Did you know that it costs three times more to acquire a new customer than to keep an existing customer happy?  Customer satisfaction survey cards...
food truck marketing plan

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Here are four time-saving tips to help you develop an effective food truck marketing plan while working on it less than 5 hours a...
zombie food truck

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The Halloween is back and there will be ghosts and goblins wandering the streets in search of treats in the coming weeks. We have...

BRANDING

food truck brand marketing

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Conventional wisdom says building a strong brand for a food truck requires creating a cool name for your mobile food business, getting the word...
brand audit

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Your food truck’s brand is the mental image that sticks in the minds of your customers as well as the consumers in the markets...
food truck branding tips

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It’s a sad fact in today’s mobile food industry that unless you are one of your cities major food truck icons or a truck...
food truck logo

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We recently received an email from a reader who asked, “I don’t have a logo for my food truck yet and I need one....
Miho Gastrotruck food truck logo

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If you love traveling and bringing happiness to people through food, then you've probably started dreaming of having your own successful food truck. Essentially...

SOCIAL MEDIA

favoriting tweets

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So what is that star thing on Twitter and what does it do? There seems to be a lot of food truck owners who haven’t...
Delete Archived Tweets

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Recently, Twitter has pulled back the curtain and opened up its archive to the general public. By doing this they have made it possible...
fake online reviews

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Fake online reviews can become a food truck owner’s worst nightmare.  Websites such as Yelp, Google Places, or even Facebook, can damage a truck's good reputation at the...
facebook likes

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If you're managing your food truck’s business Facebook page, how are you gauging the success of your efforts? If it's simply the number of...
social media time management

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It seems from some of the most recent questions we’ve received that some food truck vendors are still having difficulty in improving their social...

CAUSES

giving tuesday logo

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The Thanksgiving weekend is the official kick-off of the winter holidays and gift buying.  We’ve all overdosed on a combo of family, turkey, potatoes...
Grilled Cheese Truck Give Mobi

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We’ve all heard of THE Grilled Cheese Truck of Los Angeles.  It’s been everywhere in the media over the years.  It’s one of those...
national senior citizens day

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“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute. ...
get to know your customers

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It’s Get To Know Your Customers Day tomorrow.  This official day is occurs on the third Thursday at the beginning of every quarter.  Rather than “celebrating”...
Shark Awareness Day

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July has a lot of fun “awareness” days.  In fact, today is “International Nude Day” and “Shark Awareness Day.”  International Nude Day may not...