Food Truck Marketing Strategies

Learn how to take your food truck to the next level by learning marketing strategies from old school marketing tactics to the new world of social media.


  • marketing strategies

10 Simple Food Truck Marketing Strategies

The competition among food trucks is growing, and you’ll need to give your all to be successful. Today we’re helping you out with 10 food truck marketing strategies that will help you improve your mobile food […]

  • google adwords marketing

Google AdWords Marketing For Increased Food Truck Sales

So you’ve created a mobile friendly website, a Facebook page, and a Twitter account. You’ve seen the increased traffic that tracks down your food truck from your online marketing but you are ready to try […]

  • 4ps

The 4Ps Of Food Truck Marketing

Marketing is a food truck business function that identifies consumer needs, determines your target markets and applies menu items and services to serve these markets. It also involves promoting such food products and services within […]

  • Unique-Value-Proposition

Creating Your Food Truck Unique Value Proposition

I’ve written numerous articles on writing a mission statement. This is not one of them. Rather than examining your food truck mission statement, today I’ll take a look at a food truck’s Unique Value Proposition […]

  • marketing-budget

How To Develop Your Food Truck Marketing Budget

Marketing, like every other aspect of a food truck requires money and that requires a marketing budget for your food truck. I know what many of you might be thinking, “Why do I need a […]

  • postcard-marketing

Postcard Marketing: Combining Print And Digital Marketing

The life of the typical food truck owner is a very busy one. You’re constantly worrying about operating your mobile food business as best as you can by creating quality meals and offering great service. […]

  • four walls food truck marketing

Applying Four Walls Marketing Principles To Your Food Truck

Increasing sales is the top goal of most food truck owners I speak with. To do this, it requires that the vendor focus their effort. All too often, food truck owners look for a quick […]

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Writing A Press Release For Your Food Truck

A press release is all about creating publicity for your food truck business. The more publicity work you do for your truck the more your business will get recognized throughout your local area and may […]

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10 Tips For Food Trucks Responding To Media Inquiries

If someone from the media called you or showed up at your food truck and started asking you questions related to your business, would you know how to respond? Unfortunately with most food truck owners, […]

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Sticker Marketing: Stick Your Food Truck Brand Everywhere

Sticker marketing can help a food truck stick out in the minds of their busy customers or stand out from their competitors. The great thing is that a food truck owner doesn’t need a huge marketing […]


  • food truck branding

Does Your Food Truck Branding Have Curb Appeal

The complete unadulterated truth about food truck branding is that it’s all a facade. Food truck branding is usually completely made up, it’s a construct of the vendor. It’s the image designed for your food truck […]

  • demographics & psychographics

Demographics & Psychographics In Food Truck Branding

I always say that a food truck owner’s job is never done. There’s no way that it could ever be done, if you think about it. Outside of preparing your truck for the next shift, […]

  • Food Truck Branding Basics

Food Truck Branding Basics

Every food truck operation is a brand, whether it’s a single taco truck parked on the side of the highway or part of a huge national brand.

The brand is essential for your food truck to […]

  • Food Truck Wrap Ideas

Food Truck Wrap Ideas: Make It Readable

How big should the letters on your food truck be? That depends on where you plan to park your food truck. Will you be parking it in customer parking lots while you cater inside, will […]

  • food truck brand marketing

The Essence Of Food Truck Brand Marketing

Conventional wisdom says building a strong brand for a food truck requires creating a cool name for your mobile food business, getting the word out about your truck, and enforcing brand message consistency in all […]

  • brand audit

5 Questions To Ask To Conduct A Food Truck Brand Audit

Your food truck’s brand is the mental image that sticks in the minds of your customers as well as the consumers in the markets your food truck operates in. We’ve stressed this in numerous articles […]

  • food truck branding tips

10 Food Truck Branding Tips To Double Your Profits

It’s a sad fact in today’s mobile food industry that unless you are one of your cities major food truck icons or a truck that a customer has visited 5 or more times, most people […]

  • food truck logo

Creating A Food Truck Logo That Matches Your Brand

We recently received an email from a reader who asked, “I don’t have a logo for my food truck yet and I need one. I don’t know where to start. Do you have any tips […]

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Creating A Successful Food Truck Logo

If you love traveling and bringing happiness to people through food, then you’ve probably started dreaming of having your own successful food truck. Essentially a restaurant on wheels, a food truck offers mobility and flexibility—two […]

  • Branding Your Food Truck

Branding Your Food Truck With Your Customers In Mind

Creating a fantastic menu, providing a professional customer service program and informing customers where they will be parking next seem to be the most common goals of most food truck vendors.

Unfortunately, many have yet to […]

Social Media

  • researching food trucks

Researching Food Trucks On Twitter

Finding out more about how other food trucks are using Twitter can help you formulate your own Twitter marketing plan when you are getting started. Many food trucks are achieving success on Twitter because they’re […]

  • social-media-marketing

Take Control Of Your Food Truck Social Media Marketing

As most experienced food truck owners can attest, Social Media Marketing is a must in their long list of daily tasks. Unfortunately, for new food truck owners, many are still struggling to fully understand the […]

  • facebook-offers

How To Attract Customers With Facebook Offers

Facebook’s implementation of the Facebook Offers feature for businesses pages has given food trucks the ability to offer deals on their food truck Facebook pages. At first the “Offers” function was limited to a few select […]

  • facebook-page

Top 3 Reasons You Need A Food Truck Facebook Page

I know, I know, Facebook has taken the world by storm, and your food truck needs to have a Facebook page. We’ve stressed this point for years.

Unfortunately, we still find food trucks that aren’t using […]

  • Hootsuite-PRO

Adding Hootsuite Pro To Your Social Media Toolbox

We understand that most food trucks run on limited budgets, we at Mobile Cuisine are in the same boat. So why did we recently upgrade to Hootsuite Pro when there’s a free version available?

What was it that got us […]

  • twitter analytics

Using Twitter Analytics To Build Your Food Truck Success

Are you a food truck owner who uses the built in Twitter analytics tool? Are you looking for new ways to measure your food truck’s success on Twitter?

The Twitter analytics tool gives you access to data […]

  • Food Truck Email Inbox

Don’t Run From Your Food Truck Email Inbox

For many of food truck vendors, your inbox is a source of embarrassment: it’s large, disorganized, and full of unanswered email. Reaching inbox zero is like the Promised Land of your digital lifestyle. As the number of unread […]

  • social media relevance

Create Social Media Relevance For Your Food Truck

Many food truck owner forays into social media yield nothing more than wasted time and effort. Before you establish your food truck Twitter account or start a Facebook page, step back and think about what […]

  • food-truck-review

Writing A Food Truck Review

Writing a food truck review can be a fun and challenging way to express your love of quality cuisine. To write a food truck review, you must have a keen eye for detail, sound knowledge […]

  • social media crisis

Responding To A Food Truck Social Media Crisis

One of the topics we are asked to discuss by our readers is the fear that food truck owners have to overcome when tackling social media.

It’s important to recognize that when a food truck social […]

Cause Marketing

  • giving tuesday logo

Giving Tuesday And The GiveNetwork

The Thanksgiving weekend is the official kick-off of the winter holidays and gift buying.  We’ve all overdosed on a combo of family, turkey, potatoes and desserts.  Before the dishes had even been cleared, the conversation […]

  • Grilled Cheese Truck Give Mobi

The Grilled Cheese Truck: Fighting Hunger & Getting Vets Work

We’ve all heard of THE Grilled Cheese Truck of Los Angeles.  It’s been everywhere in the media over the years.  It’s one of those success stories that America loves to hear – “Local guy makes […]

  • national senior citizens day

Join The Fight And Celebrate National Senior Citizens Day

“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute.  We can best demonstrate our gratitude and esteem by making sure […]

  • get to know your customers

Get To Know Your Customers – Win a $500 Gas Card

It’s Get To Know Your Customers Day tomorrow.  This official day is occurs on the third Thursday at the beginning of every quarter.  Rather than “celebrating” an official day, we have a feeling that this is more […]

  • Shark Awareness Day

Food Trucks And Shark Awareness Day

July has a lot of fun “awareness” days.  In fact, today is “International Nude Day” and “Shark Awareness Day.”  International Nude Day may not necessarily apply to any food trucks unless you get a random […]

  • Cheer Up The Lonely

How Does Your Food Truck Cheer Up The Lonely?

Today is Cheer Up The Lonely Day!  You may wonder why we’d cover a “holiday” like this?  Well, that’s an easy response.  Mobile Cuisine, along with the GiveNetwork and GiveMobi, has been promoting Fighting Hunger […]

  • COH Disaster-response

Win A $500 Gas Card While Fighting Hunger In America

Even though you didn’t win the $500 gas card this time, we’re giving you another chance! Register your truck to Fight Hunger In America by August 30 and you will be entered for the drawing […]

  • BONMi GN Sign

BONMi Food Truck Wins $500 For Fighting Hunger

Congratulations to BONMi!  They have won the $500 gas card from the GiveNetwork/Mobile Cuisine food truck initiative – Fighting Hunger In America!

They are one of the many food trucks that have signed up to enable […]

  • Grilled Cheese Truck Campaign

Grilled Cheese Truck is Fighting Hunger In America

We’re super-excited!  The Grilled Cheese Truck has joined in Fighting Hunger In America! 

The Grilled Cheese Truck, consistently ranked the best food truck in LA, is now helping raise funds for Meals On Wheels Association of […]

  • Grilled Cheese Truck Give Mobi

Fighting Hunger In America – Learn More About Your Customers

As a small business owner, particularly a food truck owner, you always have to ask yourself “do I engage with my customers the best possible way?” or “who are they, really?”

In the past 10 years, […]