Marketing

Marketing

MARKETING

Unique Value Proposition

I’ve written numerous articles on writing a mission statement. This is not one of them. Rather than examining your food truck mission statement, today...
marketing budget

Marketing, like every other aspect of a food truck requires money and that requires a marketing budget for your food truck. I know what...
postcard marketing

The life of the typical food truck owner is a very busy one. You're constantly worrying about operating your mobile food business as best...
four walls marketing

Increasing sales is the top goal of most food truck owners I speak with. To do this, it requires that the vendor focus their...
press release

A press release is all about creating publicity for your food truck business. The more publicity work you do for your truck the more...

BRANDING

food truck branding

The complete unadulterated truth about food truck branding is that it’s all a facade. Food truck branding is usually completely made up, it's a construct...
demographics & psychographics

I always say that a food truck owner’s job is never done. There’s no way that it could ever be done, if you think...
Food Truck Branding Basics

Every food truck operation is a brand, whether it’s a single taco truck parked on the side of the highway or part of a...
Food Truck Wrap

How big should the letters on your food truck be? That depends on where you plan to park your food truck. Will you be...
food truck brand marketing

Conventional wisdom says building a strong brand for a food truck requires creating a cool name for your mobile food business, getting the word...

SOCIAL MEDIA

social media marketing

As most experienced food truck owners can attest, Social Media Marketing is a must in their long list of daily tasks. Unfortunately, for new...
facebook offers

Facebook’s implementation of the Facebook Offers feature for businesses pages has given food trucks the ability to offer deals on their food truck Facebook...
facebook page

I know, I know, Facebook has taken the world by storm, and your food truck needs to have a Facebook page. We’ve stressed this...
Hootsuite PRO

We understand that most food trucks run on limited budgets, we at Mobile Cuisine are in the same boat. So why did we recently upgrade to Hootsuite...
twitter analytics

Are you a food truck owner who uses the built in Twitter analytics tool? Are you looking for new ways to measure your food truck’s...

CAUSES

giving tuesday logo

The Thanksgiving weekend is the official kick-off of the winter holidays and gift buying.  We’ve all overdosed on a combo of family, turkey, potatoes...
Grilled Cheese Truck Give Mobi

We’ve all heard of THE Grilled Cheese Truck of Los Angeles.  It’s been everywhere in the media over the years.  It’s one of those...
national senior citizens day

“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute. ...
get to know your customers

It’s Get To Know Your Customers Day tomorrow.  This official day is occurs on the third Thursday at the beginning of every quarter.  Rather than “celebrating”...
Shark Awareness Day

July has a lot of fun “awareness” days.  In fact, today is “International Nude Day” and “Shark Awareness Day.”  International Nude Day may not...