Marketing

Marketing

MARKETING

food truck marketing plan

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Here are four time-saving tips to help you develop an effective food truck marketing plan while working on it less than 5 hours a...
zombie food truck

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The Halloween is back and there will be ghosts and goblins wandering the streets in search of treats in the coming weeks. We have...
local business networking

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Local business networking is one of the best ways a food truck owner can expand their knowledge, learn from the success of others, build your...
get local media love

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In numerous articles we have stressed the importance in building and maintaining relationships with your local media outs. Today we will look at how...
inbound marketing strategy

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Food truck owners have always been required to wear a lot of hats. Menu creation, food prep, cooking, HR, public relations, accountant and we...

BRANDING

food truck brand marketing

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Conventional wisdom says building a strong brand for a food truck requires creating a cool name for your mobile food business, getting the word...
brand audit

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Your food truck’s brand is the mental image that sticks in the minds of your customers as well as the consumers in the markets...
food truck branding tips

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It’s a sad fact in today’s mobile food industry that unless you are one of your cities major food truck icons or a truck...
food truck logo

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We recently received an email from a reader who asked, “I don’t have a logo for my food truck yet and I need one....
Miho Gastrotruck food truck logo

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If you love traveling and bringing happiness to people through food, then you've probably started dreaming of having your own successful food truck. Essentially...

SOCIAL MEDIA

fake online reviews

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Fake online reviews can become a food truck owner’s worst nightmare.  Websites such as Yelp, Google Places, or even Facebook, can damage a truck's good reputation at the...
facebook likes

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If you're managing your food truck’s business Facebook page, how are you gauging the success of your efforts? If it's simply the number of...
social media time management

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It seems from some of the most recent questions we’ve received that some food truck vendors are still having difficulty in improving their social...
relevant twitter following

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Is Twitter working for your food truck business the way you thought it would? Are you looking to grow a larger and more relevant...
get more online customer reviews

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For the average consumer, nothing eases their concerns about purchasing from a food truck than reading reviews from one of their other customers. With...

CAUSES

Grilled Cheese Truck Give Mobi

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We’ve all heard of THE Grilled Cheese Truck of Los Angeles.  It’s been everywhere in the media over the years.  It’s one of those...
national senior citizens day

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“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute. ...
get to know your customers

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It’s Get To Know Your Customers Day tomorrow.  This official day is occurs on the third Thursday at the beginning of every quarter.  Rather than “celebrating”...
Shark Awareness Day

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July has a lot of fun “awareness” days.  In fact, today is “International Nude Day” and “Shark Awareness Day.”  International Nude Day may not...
Cheer Up The Lonely

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Today is Cheer Up The Lonely Day!  You may wonder why we’d cover a “holiday” like this?  Well, that’s an easy response.  Mobile Cuisine,...