Marketing

Marketing

MARKETING

customer lifetime value

How much is a customer worth to your food truck? An important customer performance metric every food truck vendors should know is customer value. ...
bounce back promotions

Any food truck owner can tell you that you not only need to find new customers, but you need to increase sales to your...
food truck marketing tips

Now that its 2015 have you had some time to look back at your food truck’s numbers from last year? Do you feel like...
press kit

We were recently informed that more journalists and reporters prefer to use online press kits to gather research information on food trucks as opposed...
understand marketing

Making great food isn't the only ingredient a mobile vendor must use to create a successful food truck today.Here is a short list of...

BRANDING

Food Truck Wrap

How big should the letters on your food truck be? That depends on where you plan to park your food truck. Will you be...
food truck brand marketing

Conventional wisdom says building a strong brand for a food truck requires creating a cool name for your mobile food business, getting the word...
brand audit

Your food truck’s brand is the mental image that sticks in the minds of your customers as well as the consumers in the markets...
food truck branding tips

It’s a sad fact in today’s mobile food industry that unless you are one of your cities major food truck icons or a truck...
food truck logo

We recently received an email from a reader who asked, “I don’t have a logo for my food truck yet and I need one....

SOCIAL MEDIA

favoriting tweets

So what is that star thing on Twitter and what does it do? There seems to be a lot of food truck owners who haven’t...
Delete Archived Tweets

Recently, Twitter has pulled back the curtain and opened up its archive to the general public. By doing this they have made it possible...
fake online reviews

Fake online reviews can become a food truck owner’s worst nightmare.  Websites such as Yelp, Google Places, or even Facebook, can damage a truck's good reputation at the...
facebook likes

If you're managing your food truck’s business Facebook page, how are you gauging the success of your efforts? If it's simply the number of...
social media time management

It seems from some of the most recent questions we’ve received that some food truck vendors are still having difficulty in improving their social...

CAUSES

giving tuesday logo

The Thanksgiving weekend is the official kick-off of the winter holidays and gift buying.  We’ve all overdosed on a combo of family, turkey, potatoes...
Grilled Cheese Truck Give Mobi

We’ve all heard of THE Grilled Cheese Truck of Los Angeles.  It’s been everywhere in the media over the years.  It’s one of those...
national senior citizens day

“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute. ...
get to know your customers

It’s Get To Know Your Customers Day tomorrow.  This official day is occurs on the third Thursday at the beginning of every quarter.  Rather than “celebrating”...
Shark Awareness Day

July has a lot of fun “awareness” days.  In fact, today is “International Nude Day” and “Shark Awareness Day.”  International Nude Day may not...