Food Truck Marketing Strategies

Learn how to take your food truck to the next level by learning marketing strategies from old school marketing tactics to the new world of social media.


  • cause marketing

Include Cause Marketing In Your Food Truck Marketing Plan

Here’s a question for the food truck owners out there. How many times a week does somebody reach out to your mobile food business and ask for donations? Once…twice…ten times a month? Food truck owners I [...]

  • Guerrilla marketing

Guerrilla Marketing Basics For Food Truck Vendors

Guerrilla marketing was created by marketing expert Jay Conrad Levinson in 1984. Guerrilla marketing throws out the rule book used in traditional advertising. For example, using graffiti to advertise is a form of guerrilla marketing. Instead [...]

  • integrate customer service

Integrate Customer Service Into Your Social Media

The food truck industry has shown that social media has changed customer service from being a support function to being an extension of marketing. In today’s fast moving world, customers want to know that you’re [...]

  • holiday marketing

Holiday Marketing Ideas For Food Truck Vendors

Tis the season and given the amount of consumer spending up that is for grabs, food trucks that put a solid holiday marketing plan together stand to reap the rewards of increased foot traffic and [...]

  • Food Truck PR

10 Things To Avoid When Starting Your Food Truck PR

You've done it; you've built your food truck, perfected your menu, gained all of the required licenses and permitting and now it’s time to hit the streets…RIGHT? Wrong! There is one more step you need [...]

  • marketing roi

Calculating Your Food Truck Marketing ROI

Food truck marketing is not an exact science, but over time it’s getting better. The biggest questions vendors have about their marketing campaigns is what their marketing ROI (return on investment) they are getting for the money they spend. [...]

  • suggestive selling

5 Suggestive Selling Tips For Food Trucks

A common request from food truck owners to their staff is to raise the averages per customer order. The typical response from employees is to roll their eyes and head to their station to finish [...]

  • email newsletter

Food Truck Email Newsletter Checklist

So you have collected email addresses from your customers and built your food truck email newsletter list. You've spoken with your customers to find out what they want from your email newsletter. So now all you [...]

  • marketing errors

Marketing Errors Food Truck Vendors Need To Avoid

The following marketing errors are often considered legitimate quick fixes for food truck vendors. If your food truck business has slowed these marketing errors may pop up to look like a good solution. Don't be [...]

  • free marketing tools

8 Free Marketing Tools For Your Food Truck

Who doesn’t like free offers? Food truck vendors often offer free items from their truck, so why not use free marketing tools your food truck and food truck website website? Today we’ll share a number [...]


  • brand story

Learn How To Build Your Food Truck Brand Story

Learning how to tell a brand story is not new in the world of advertising, but for new food truck owners this concept may be completely alien to them. A successful brand story must achieve [...]

  • food truck slogan

5 Tips For Crafting A Killer Food Truck Slogan

No matter the size of a business, brand recognition is a key to success. So what makes some brands recognizable? Simple, their logos and slogans. Look at McDonald's. Not only do they have their Golden Arches [...]

  • brand positioning

Developing Brand Positioning For Your Food Truck

In basic terms, brand positioning is the process of positioning your food truck’s brand in the mind of your customers. Brand positioning is the idea of identifying and working to build a marketing niche for [...]

  • branding cycle

The Food Truck Branding Cycle  

A food truck's branding cycle is a circular process that involves your product, positioning, promise, presentation, perseverance, and perception analysis. Understanding The Food Truck Branding Cycle Product Your product (your food) is the important first [...]

  • food truck branding

Does Your Food Truck Branding Have Curb Appeal

The complete unadulterated truth about food truck branding is that it’s all a facade. Food truck branding is usually completely made up, it's a construct of the vendor. It’s the image designed for your food truck [...]

  • demographics & psychographics

Demographics & Psychographics In Food Truck Branding

I always say that a food truck owner’s job is never done. There’s no way that it could ever be done, if you think about it. Outside of preparing your truck for the next shift, [...]

  • food truck branding basics

Food Truck Branding Basics

Every food truck operation is a brand, whether it’s a single taco truck parked on the side of the highway or part of a huge national brand. The brand is essential for your food truck to [...]

  • Food Truck Wrap Ideas

Food Truck Wrap Ideas: Make It Readable

How big should the letters on your food truck be? That depends on where you plan to park your food truck. Will you be parking it in customer parking lots while you cater inside, will [...]

  • food truck brand marketing

The Essence Of Food Truck Brand Marketing

Conventional wisdom says building a strong brand for a food truck requires creating a cool name for your mobile food business, getting the word out about your truck, and enforcing brand message consistency in all [...]

  • brand audit

5 Questions To Ask To Conduct A Food Truck Brand Audit

Your food truck’s brand is the mental image that sticks in the minds of your customers as well as the consumers in the markets your food truck operates in. We’ve stressed this in numerous articles [...]

Social Media

  • Marketing With Pinterest

Do’s And Don’ts For Food Truck Marketing With Pinterest

Numerous food truck vendors have joined Pinterest, the popular visual bookmarking tool. Unfortunately  there are plenty that are making mistakes while marketing with Pinterest and trying to figure out how to use the site for marketing [...]

  • blog topics

50 Food Truck Blog Topics To Help Overcome Blogger’s Block

As a food truck owner you understand the importance of a blog in today’s competitive environment. So, to get the word out about your food truck, you build your food truck blog and diligently begin [...]

  • twitter buy button

Twitter Buy Button Can Turn Tweets Into Sales

Hungry for additional food truck sales? Food truck vendors can now sell from their food truck through use of the Twitter Buy Button. Twitter has opened its platform to Stripe, a payment processing service, which [...]

  • Facebook See First

Facebook See First List: Get Your Customers To Add You

Let’s face it, most of us aren’t computer whiz kids and the consistent changes to the Facebook News Feed algorithm has almost everyone puzzled at how to get those who like our Facebook business pages [...]

  • food truck facebook page posts

Increase Visibility Of Your Food Truck Facebook Page Posts

Are you tired of reaching less than 5% of your fans with your food truck Facebook Page posts? If so, you need to find new ways to get your food truck updates in your customer's [...]

  • food truck event sales

Boost Your Food Truck Event Sales Through Facebook

Like it or Unlike it, Facebook impacts the decisions of millions of event goers. In this article, we'll cover some marketing techniques to boost your upcoming food truck event sales through Facebook. There is no escaping [...]

  • researching food trucks

Researching Food Trucks On Twitter

Finding out more about how other food trucks are using Twitter can help you formulate your own Twitter marketing plan when you are getting started. Many food trucks are achieving success on Twitter because they’re [...]

Take Control Of Your Food Truck Social Media Marketing

As most experienced food truck owners can attest, Social Media Marketing is a must in their long list of daily tasks. Unfortunately, for new food truck owners, many are still struggling to fully understand the [...]

  • facebook offers

How To Attract Customers With Facebook Offers

Facebook’s implementation of the Facebook Offers feature for businesses pages has given food trucks the ability to offer deals on their food truck Facebook pages. At first the “Offers” function was limited to a few select [...]

  • Facebook Page

Top 3 Reasons You Need A Food Truck Facebook Page

I know, I know, Facebook has taken the world by storm, and your food truck needs to have a Facebook page. We’ve stressed this point for years. Unfortunately, we still find food trucks that aren’t [...]

Cause Marketing

  • giving tuesday logo

Giving Tuesday And The GiveNetwork

The Thanksgiving weekend is the official kick-off of the winter holidays and gift buying.  We’ve all overdosed on a combo of family, turkey, potatoes and desserts.  Before the dishes had even been cleared, the conversation [...]

  • Grilled Cheese Truck Give Mobi

The Grilled Cheese Truck: Fighting Hunger & Getting Vets Work

We’ve all heard of THE Grilled Cheese Truck of Los Angeles.  It’s been everywhere in the media over the years.  It’s one of those success stories that America loves to hear – “Local guy makes [...]

  • national senior citizens day

Join The Fight And Celebrate National Senior Citizens Day

“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute.  We can best demonstrate our gratitude and esteem by making sure [...]

  • get to know your customers

Get To Know Your Customers – Win a $500 Gas Card

It’s Get To Know Your Customers Day tomorrow.  This official day is occurs on the third Thursday at the beginning of every quarter.  Rather than “celebrating” an official day, we have a feeling that this is more [...]

  • Shark Awareness Day

Food Trucks And Shark Awareness Day

July has a lot of fun “awareness” days.  In fact, today is “International Nude Day” and “Shark Awareness Day.”  International Nude Day may not necessarily apply to any food trucks unless you get a random [...]

  • Cheer Up The Lonely

How Does Your Food Truck Cheer Up The Lonely?

Today is Cheer Up The Lonely Day!  You may wonder why we’d cover a “holiday” like this?  Well, that’s an easy response.  Mobile Cuisine, along with the GiveNetwork and GiveMobi, has been promoting Fighting Hunger [...]

  • COH Disaster-response

Win A $500 Gas Card While Fighting Hunger In America

Even though you didn’t win the $500 gas card this time, we’re giving you another chance! Register your truck to Fight Hunger In America by August 30 and you will be entered for the drawing [...]

  • BONMi GN Sign

BONMi Food Truck Wins $500 For Fighting Hunger

Congratulations to BONMi!  They have won the $500 gas card from the GiveNetwork/Mobile Cuisine food truck initiative - Fighting Hunger In America! They are one of the many food trucks that have signed up to [...]

  • Grilled Cheese Truck Campaign

Grilled Cheese Truck is Fighting Hunger In America

We’re super-excited!  The Grilled Cheese Truck has joined in Fighting Hunger In America!  The Grilled Cheese Truck, consistently ranked the best food truck in LA, is now helping raise funds for Meals On Wheels Association [...]

  • Grilled Cheese Truck Give Mobi

Fighting Hunger In America – Learn More About Your Customers

As a small business owner, particularly a food truck owner, you always have to ask yourself “do I engage with my customers the best possible way?” or “who are they, really?” In the past 10 [...]