Food Truck Marketing Strategies

Learn how to take your food truck to the next level by learning marketing strategies from old school marketing tactics to the new world of social media.


  • target market

How To Determine Your Food Truck Target Market

Do you know who your food truck customers are? No, don’t stick your head out of your service window to see who is in line. What this question means is, are the people that you [...]

  • b2c marketing

3 B2C Marketing Tips For Food Truck Vendors

The food truck industry is fast-paced and is growing daily. This means that food truck vendors need to stay on top of customer behavior, new technology and menu development. It may sound simple, but with changes [...]

  • labor day

Labor Day Marketing Tips For Food Truck Vendors

Work hard and play hard: it’s the American way. There may be no other holiday that is as American as Labor Day. Labor Day is a day dedicated to the social and economic achievements of [...]

  • local produce

Marketing Your Food Truck By Using Local Produce

A few words that are commonly associated with local produce are Fresh, Organic and High-quality. They are also reasons why your food truck business should invest in the local food movement sooner than later. Not [...]

  • online reviews

Why Maintaining Your Food Truck’s Online Listings Is Important

Searching the Internet to find food trucks is even more popular than walking around town hoping to stumble across one. According to a June poll from Vistaprint, 37% of U.S. internet users say they first discover small businesses [...]

  • internal marketing

Using Internal Marketing To Build Your Food Truck Brand

When you think of marketing, you more than likely think of marketing to your customers. How can you convince more people to show up at your food truck? But another market is just as important [...]

  • content marketing

Building Your Food Truck Blog’s Content Marketing Strategy

Do your food truck’s blog post read like a sales-pitch ? If so, this shows that you have not implemented a content marketing strategy. According to a 2012 study, if someone is reading your blog, [...]

  • email signature

Maximizing Your Food Truck Email Signature

While most food truck owners dread opening up their email account and replying to the numerous emails they receive every day, you should know that you can use these messages as a way to help [...]

  • media relations

Building A Media Relations Program For Your Food Truck

When food truck owners develop a business plan they often include advertising but neglect to include media relations, one of the most cost-effective methods for food trucks to create awareness about their businesses. Don’t get [...]

  • father's day promotions

Celebrate Dad’s With Father’s Day Promotions At Your Truck

As a food truck owner, one of your roles is to look for reasons to reach out to your customers and offer them an incentive to come to your truck and make a purchase. The National Restaurant [...]


  • branding strategy

Create A Food Truck Brand Strategy The Right Way

Many food truck vendors I talk to already understand that creating a brand strategy is essential to their business, but a surprisingly high number of them don't really know why. By definition, a branding strategy is a long-term [...]

  • branding tips

5 Food Truck Branding Tips For The Beginner

Many new food truck owners tend to think that branding is something only large restaurant chains need to worry about. However, branding is crucial for food trucks to be able to stand out and attract [...]

  • brand strategy

Developing A Food Truck Brand Strategy That Works

Your food truck’s brand includes your name, logo and slogan, but a brand is so much more that these simple creative elements. A food truck brand should represent how your truck and staff members deal [...]

  • memorable

How To Build To A Memorable Food Truck Brand

Is your food truck brand looking bland? If so, it's time to spice things up. Because of this, today we'll discuss tips that vendors can use to create an unforgettable an memorable impression of your [...]

  • brand story

Learn How To Build Your Food Truck Brand Story

Learning how to tell a brand story is not new in the world of advertising, but for new food truck owners this concept may be completely alien to them. A successful brand story must achieve [...]

  • food truck slogan

5 Tips For Crafting A Killer Food Truck Slogan

No matter the size of a business, brand recognition is a key to success. So what makes some brands recognizable? Simple, their logos and slogans. Look at McDonald's. Not only do they have their Golden Arches [...]

  • branding cycle

The Food Truck Branding Cycle  

A food truck's branding cycle is a circular process that involves your product, positioning, promise, presentation, perseverance, and perception analysis. Understanding The Food Truck Branding Cycle Product Your product (your food) is the important first [...]

  • brand positioning

Developing Brand Positioning For Your Food Truck

In basic terms, brand positioning is the process of positioning your food truck’s brand in the mind of your customers. Brand positioning is the idea of identifying and working to build a marketing niche for [...]

  • food truck branding

Does Your Food Truck Branding Have Curb Appeal

The complete unadulterated truth about food truck branding is that it’s all a facade. Food truck branding is usually completely made up, it's a construct of the vendor. It’s the image designed for your food truck [...]

  • demographics & psychographics

Demographics & Psychographics In Food Truck Branding

I always say that a food truck owner’s job is never done. There’s no way that it could ever be done, if you think about it. Outside of preparing your truck for the next shift, [...]

Social Media

  • event traffic

How Social Media Can Increase Your Food Truck Event Traffic

With the powerful force of social media supporting you, food truck event traffic is reaching all-time highs. Event promoters are generating huge numbers at food truck events like never before. All it takes is knowledge to harness this power [...]

  • Facebook presence

Maximizing Your Food Truck’s Facebook Presence

As most mobile food vendors have learned rather quickly, social media can be your best way of building your food truck or cart’s national and local brand recognition and beginning the process to growing your [...]

  • social media accounts safe

Keep Your Food Truck’s Social Media Accounts Safe

It’s happens to big businesses like McDonalds and Jeep. Hackers take control of corporate social media accounts and send inappropriate messages to tens of thousands of followers. Don’t let it happen to your food truck. Today we [...]

  • buy likes

Don’t Buy Likes: How It Will Hurt Your Food Truck Business

There is a basic premise in Facebook marketing where more likes are better. Unfortunately, this is a false premise if you attain more likes and buy likes. We get it and we’ve been in your position [...]

  • social media calendar

How To Create A Social Media Calendar For Your Food Truck

So you’re revving up your food truck’s social media marketing, you’ve figured out your objectives, defined your goals, and determined the metrics you’ll use to measure success. The only thing missing? A way to track and share [...]

  • social media manager

Is It Time To Hire A Social Media Manager?

Social media is an absolute requirement for a food truck vendor today. The problem is that if a vendor doesn’t run their social media properly, it can actually hurt their business. Instead of just tweeting [...]

  • Share Great Photos

How To Share Great Photos Of Your Food Truck On Instagram

Instagram is a photo sharing social media site that maintains more than 400 million active users that take pictures and add captions. Food trucks have embraced Instagram as a visual marketing tool to share great photos of the mouthwatering [...]

  • online bullies

How Food Trucks Can Deal With Trolls And Online Bullies

When individuals are protected behind their computer screens some people resort to communicating with other’s online in ways that they’d never do in a face to face situation. Much like “real life” bullies, these online bullies [...]

  • social media rules

Social Media Rules For New Food Truck Owners

Whether you’ve been in operating a food truck for 5+ years, or you’re just getting your mobile food business on the road, having a social media presence is imperative. The average consumer usually conducts due [...]

  • social media success

How To Tell If Your Food Truck Is A Social Media Success

Social media is used by food trucks to spread the word about their next location, increase brand loyalty, share new menu items, and even gain new customers. It seems as though every one of these [...]

Cause Marketing

  • meatless mondays

Meatless Mondays And Your Food Truck

Each week new Meatless Monday participating restaurants and food trucks are popping up worldwide. To do our part in supporting Meatless Mondays we believe that sharing information, recipes, and news about vegetarianism and leading a [...]

  • giving tuesday logo

Giving Tuesday And The GiveNetwork

The Thanksgiving weekend is the official kick-off of the winter holidays and gift buying.  We’ve all overdosed on a combo of family, turkey, potatoes and desserts.  Before the dishes had even been cleared, the conversation [...]

  • Grilled Cheese Truck Give Mobi

The Grilled Cheese Truck: Fighting Hunger & Getting Vets Work

We’ve all heard of THE Grilled Cheese Truck of Los Angeles.  It’s been everywhere in the media over the years.  It’s one of those success stories that America loves to hear – “Local guy makes [...]

  • national senior citizens day

Join The Fight And Celebrate National Senior Citizens Day

“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute.  We can best demonstrate our gratitude and esteem by making sure [...]

  • get to know your customers

Get To Know Your Customers – Win a $500 Gas Card

It’s Get To Know Your Customers Day tomorrow.  This official day is occurs on the third Thursday at the beginning of every quarter.  Rather than “celebrating” an official day, we have a feeling that this is more [...]

  • Shark Awareness Day

Food Trucks And Shark Awareness Day

July has a lot of fun “awareness” days.  In fact, today is “International Nude Day” and “Shark Awareness Day.”  International Nude Day may not necessarily apply to any food trucks unless you get a random [...]

  • Cheer Up The Lonely

How Does Your Food Truck Cheer Up The Lonely?

Today is Cheer Up The Lonely Day!  You may wonder why we’d cover a “holiday” like this?  Well, that’s an easy response.  Mobile Cuisine, along with the GiveNetwork and GiveMobi, has been promoting Fighting Hunger [...]

  • COH Disaster-response

Win A $500 Gas Card While Fighting Hunger In America

Even though you didn’t win the $500 gas card this time, we’re giving you another chance! Register your truck to Fight Hunger In America by August 30 and you will be entered for the drawing [...]

  • BONMi GN Sign

BONMi Food Truck Wins $500 For Fighting Hunger

Congratulations to BONMi!  They have won the $500 gas card from the GiveNetwork/Mobile Cuisine food truck initiative - Fighting Hunger In America! They are one of the many food trucks that have signed up to [...]

  • Grilled Cheese Truck Campaign

Grilled Cheese Truck is Fighting Hunger In America

We’re super-excited!  The Grilled Cheese Truck has joined in Fighting Hunger In America!  The Grilled Cheese Truck, consistently ranked the best food truck in LA, is now helping raise funds for Meals On Wheels Association [...]