Food Truck Marketing Strategies
Learn how to take your food truck to the next level by learning marketing strategies from old school marketing tactics to the new world of social media.
Marketing
Developing Your Food Truck Unique Selling Proposition
A food truck Unique Selling Proposition (USP) is what differentiates you from all the other food trucks and restaurants in your market. This applies especially to the trucks that look, smell and taste like yours. The [...]
Getting Good Press For Your Food Truck
Have you received good press for your food truck business? If not, keep reading to find out how you can without breaking the bank. Over time, more and more small business owners have grown skeptical of [...]
4 Food Truck Differentiation Tactics That Work
So here’s a little dose of reality for the food truck owners out there. In most cases you are not meeting the expectations of your customers. This may seem a little off because in many [...]
Co-Branding In The Mobile Food Industry
Would Starbucks coffee ice cream add to your food truck’s dessert list? Would Billy Bob’s local barbecue sauce boost the sales of your BBQ menu items? Or, would an Oreo crust make your cheesecake sound [...]
Don’t Ignore Your Food Truck’s Super-Consumers
Many food truck owners we've spoken with seem to be skeptical of the term super-consumers and the potential they provide their mobile food businesses. They assume these customers can’t be persuaded to buy more from [...]
Keep Your Eye On Marketing During The Busy Times
Most food truck vendors realize that when entering into the busy season they have to keep an eye on marketing...but how? Are you prepared to do everything that needs to be done? The busy season is [...]
5 Essential Pieces Of A Food Truck Marketing Plan
Over the past few months, we’ve discusses a lot about various ways to market your food truck and if done right the result will be getting more customer. But if you’re a new food truck [...]
Build An Advertising Campaign For Your Food Truck Launch
Today we'll discuss how new food trucks can get off to a good start by utilizing an advertising campaign. Spring is in the air and more food trucks are getting ready to launch their grand openings. [...]
5 Mobile Marketing Strategies To Build Food Truck Profits
If you’re like most food truck owners, you are looking for a simple, in-expensive, yet profitable marketing strategy, than you’re going to love this article about mobile marketing. Running a food truck business revolves round [...]
Get Your New Food Truck Publicity With Local Media
If you are a new food truck owner, one of the best ways to start building the discussion about your mobile food business is by contacting members of the local media. This food truck publicity [...]
Branding
Creating A Successful Food Truck Logo
If you love traveling and bringing happiness to people through food, then you've probably started dreaming of having your own successful food truck. Essentially a restaurant on wheels, a food truck offers mobility and flexibility—two [...]
What To Ask Before You Name Your Food Truck
What's in a food truck’s name? When deciding what to call your mobile food business, the answer is plenty. Your food truck’s name can be too quirky or not memorable enough. The challenge for all prospective [...]
Branding Your Food Truck With Your Customers In Mind
Creating a fantastic menu, providing a professional customer service program and informing customers where they will be parking next seem to be the most common goals of most food truck vendors. Unfortunately, many have yet to [...]
What Is A Food Truck Brand Promise And How Do You Get One?
Your food truck brand includes a lot of things. It’s your logo, it's the colors and design of your truck's exterior. It also includes things like your food truck tagline. The other part of your [...]
15 Food Truck Wraps To Inspire Graphic Designers
In case you missed it, we recently posted an article with video titled 30 Graphic Design Vehicle Wrap Fails. We've received a lot feedback from both food truck owners and graphic designers. Because of that [...]
Why Food Truck Branding Matters
While speaking at a previous ROAM Conference, during an afternoon breakout session, I was asked a question about food truck branding that I felt needed to expand on for our readers. Food Truck Branding...What is it [...]
Reinventing Your Food Truck Brand
Have you ever wondered why people get so worked up about the New Year? The answer is because the New Year brings new opportunities for everyone. It’s a time when many make resolutions to do [...]
Branding Your Food Truck To Increase Name Recognition
We often receive emails from food truck owners asking what they can do to increase their truck name recognition. Of course, increasing name recognition is only one aspect of the branding puzzle, but an important [...]
Why Developing Great Food Truck Logos Is Important
Food truck logos are often the first impression made on potential customers. Because of this important fact you need to make sure yours is a good one. The purpose of food truck logos are intended [...]
Extend Your Brand Through Food Truck Merchandising
Many food truck owners have written to us asking for advice in creating alternative revenue streams for their mobile food businesses. So how do we respond? We tell them that the sale of t-shirts, mugs, [...]
Social Media
Social Media Isn’t A Chore
When something is new, it's human nature to treat it like a chore. Chores are often time-consuming and not fun. Social media isn't a chore cannot be looked at this way to be successful. While [...]
12 Social Media Update Ideas To Improve Customer Traffic
In a recent email I received from one of our readers (and a fairly new food truck vendor in Orlando), I was asked what a mobile food vendor can do to engage customers and market [...]
Pinterest Marketing Tips For Your Food Truck
First, if your food truck hasn't made the plunge into the amazing world of Pinterest, I highly recommend you jump in. If your mobile food business is already on Pinterest, and you’re having some issues getting [...]
Have You Setup Your Food Truck Social Media Policy?
Developing a food truck social media policy is no longer an option for members of the mobile food industry. The Internet has changed the way individuals, including your employees; communicate with each other and the [...]
Stop Using The Excuse Of Not Enough Time For Marketing
In my experience the most common excuse for food truck owners not being active on social media is that there is not enough time for marketing. Running a mobile food business usually means working well [...]
Five Ways To Improve Your Food Truck Instagram Account
You might already have a food truck Instagram account, if you don’t, why? Outside of the over 60 million photos shared daily and it being one of the most popular social media platforms, in the past we've [...]
The Missing Piece to Your Food Truck’s Social Media Strategy
Does your food truck have a social media strategy? Not sure what a social media strategy consists of? Don't worry, you aren't alone. Social media is one of the most important areas of the mobile food [...]
Grow Your Twitter Following Through Content And Engagement
While having fantastic food coming from your service window with great service will get customers to keep coming back, the same type of strategy needs to be used when using Twitter. Your followers aren't going [...]
Instagram Tips To Keep Your Food Truck Ahead Of The Competition
Instagram is quickly becoming the primary choice of social media platforms in the mobile food industry. But how do you keep your content fresh and consumers keeping track of your account? Lucky for you, today [...]
Be Proactive With Social Media Feedback – Good or Bad
It has always been important to know what customers are saying about your brand. Today it's a lot easier with social media. Therein also lies a big problem. When millions of potential new customers can [...]
Cause Marketing
How Food Truck Vendors Should Handle Charity Requests
If your food truck has garnered a lot of public and press discussion in your area, there is a good chance you will be called upon to contribute to charity requests by donating gift certificates [...]
Meatless Mondays And Your Food Truck
Each week new Meatless Monday participating restaurants and food trucks are popping up worldwide. To do our part in supporting Meatless Mondays we believe that sharing information, recipes, and news about vegetarianism and leading a [...]
Giving Tuesday And The GiveNetwork
The Thanksgiving weekend is the official kick-off of the winter holidays and gift buying. We’ve all overdosed on a combo of family, turkey, potatoes and desserts. Before the dishes had even been cleared, the conversation [...]
The Grilled Cheese Truck: Fighting Hunger & Getting Vets Work
We’ve all heard of THE Grilled Cheese Truck of Los Angeles. It’s been everywhere in the media over the years. It’s one of those success stories that America loves to hear – “Local guy makes [...]
Join The Fight And Celebrate National Senior Citizens Day
“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute. We can best demonstrate our gratitude and esteem by making sure [...]
Get To Know Your Customers – Win a $500 Gas Card
It’s Get To Know Your Customers Day tomorrow. This official day is occurs on the third Thursday at the beginning of every quarter. Rather than “celebrating” an official day, we have a feeling that this is more [...]
Food Trucks And Shark Awareness Day
July has a lot of fun “awareness” days. In fact, today is “International Nude Day” and “Shark Awareness Day.” International Nude Day may not necessarily apply to any food trucks unless you get a random [...]
How Does Your Food Truck Cheer Up The Lonely?
Today is Cheer Up The Lonely Day! You may wonder why we’d cover a “holiday” like this? Well, that’s an easy response. Mobile Cuisine, along with the GiveNetwork and GiveMobi, has been promoting Fighting Hunger [...]
Win A $500 Gas Card While Fighting Hunger In America
Even though you didn’t win the $500 gas card this time, we’re giving you another chance! Register your truck to Fight Hunger In America by August 30 and you will be entered for the drawing [...]
BONMi Food Truck Wins $500 For Fighting Hunger
Congratulations to BONMi! They have won the $500 gas card from the GiveNetwork/Mobile Cuisine food truck initiative - Fighting Hunger In America! They are one of the many food trucks that have signed up to [...]