Marketing 2017-03-31T08:39:59+00:00

Food Truck Marketing Strategies

Learn how to take your food truck to the next level by learning marketing strategies from old school marketing tactics to the new world of social media.


  • Nonprofit Fundraising

Increase Your Nonprofit Fundraising Totals With Food Trucks

With the popularity of the mobile food industry across the country, food trucks offer nonprofit fundraising groups a popular way to rasie funds with food trucks. Increase Your Nonprofit Fundraising Totals With Food Trucks Here's [...]

  • Discount Coupons

Why Offer Discount Coupons From Your Food Truck

The use of discount coupons is becoming increasingly popular with food service businesses and consumers alike. But does providing such steep discounts (often 50% or more) pay off? Before you decide to use one of [...]

  • food truck marketing ideas

Creative And Inexpensive Food Truck Marketing Ideas

Recently, a new food truck owner approached us to give them a list inexpensive food truck marketing ideas to help them get the word out about their new mobile food venture. After numerous budget discussions and [...]

  • hyperlocal

Why Your Food Truck Advertising Needs To Be Hyperlocal

If you listen to conventional wisdom, food truck vendors should be getting on national cooking shows or being spotlighted on national food programs to attract new customers. But when it comes to these hyperlocal mobile [...]

  • may marketing

May Marketing Tips For Food Truck Vendors

One of the more grueling tasks in running a food truck is marketing and promotion. You are busy operating your truck and many vendors can’t afford to hire a marketing agency to do this work. [...]

  • Food Truck Festival

Top 10 Tips For Food Truck Festival Marketing

Being part of a local food truck festival is a great way to maintain or attract the interest of existing and potential customers. A food truck festival can be a venue for all kinds of occasions, including live [...]

  • promote your food truck

10 Ways To Promote Your Food Truck

The promotion of your food truck requires personal interaction with potential customers to create interest in your mobile food business. Since “potential customers” include current customers that may become repeat visitors, promotion can happen inside [...]

  • april marketing tips

April Marketing Tips For Food Truck Vendors

One of the more grueling tasks in running a food truck is marketing and promotion. You are busy operating your truck and many vendors can't afford to hire a marketing agency to do this work. [...]

  • advantages of mobile marketing

The Advantages Of Mobile Marketing For Food Truck Vendors

In the first part of our series, we covered the basics of mobile marketing, and provided some data we were able to piece together to show how important learning to master this technology can for [...]

  • test marketing promotions

How To Test Marketing Promotions Before You Bust Your Budget

So you’ve come up with a great idea for a promotion at your at your food truck, or a new menu special to attract new customers. As exciting as it may be, don’t rush to [...]


  • online first impression

How To Create A Great Online First Impression For Future Customers

You only get one chance to make a good first impression. And for many food trucks, the initial contact with a customer occurs online. Because of that, it is important to make a great online [...]

  • rebrand your food truck

Is It Time To Rebrand Your Food Truck?

Maybe your food truck business has been rolling around for years and you think your brand strategy is working. But is it? Are your marketing messages and materials driving the results your mobile food empire [...]

  • backstory

Sharing Your Backstory Is As Important As Your Food Truck Menu

Frequently, I get asked about the top food trucks in the country. For many of them their concepts have a number of things in common. They tend to have a huge social media presence. Or they [...]

  • brand refreshing

Is It Time For Brand Refreshing For Your Food Truck?

Brands have a shelf life. Brand refreshing needs to be done every three to seven years to stay relevant and desirable. Every so often, a vendor recognizes the need to refresh their brand. A brand refresh [...]

  • brand essence

Knowing Your Brand Essence Is The Secret To A Great Brand

Your brand is your greatest asset. Whether you are a 3-star Michelin chef, a line cook, or food truck owner, your brand matters. Today we'll discuss the use of brand essence to develop your food [...]

  • motto

How To Create An Awesome Motto For Your Food Truck

A motto (derived from the Latin muttum, 'mutter', by way of Italian motto, 'word', 'sentence') is a maxim, a phrase meant to formally summarize the general motivation or intention of an individual, family, social group or organization. It’s not [...]

  • food truck name

How To Pick The Perfect Food Truck Name For Your Business

What’s in a food truck name? When deciding what to call your mobile food business, the answer is plenty. Your food truck’s name can be too quirky or not memorable enough. The challenge for all prospective [...]

  • branding identity

Building A Branding Identity For Your Mobile Food Business

In the food truck industry, there are few things more important than effective brand development. When I discuss food truck brands, I mean the communication of a truck’s personality through the use of logos and [...]

  • brand identity

Brand Identity: What Is It And Does Your Food Truck Have One?

Over the years, we've written a lot about food truck branding. In that time you may have seen the term brand identity used and have a general, but not a solid understanding of what it means. Don't [...]

  • brand working

How To Get Your Food Truck Brand Working Again

You’ve taken all the right steps. You’ve come up with your food truck brand, made business cards, customized your menu, accumulated positive recommendations, built a blog or website, and completed your social media profiles. But after all that work, [...]

Social Media

  • social media strategy

Developing Your Food Truck Social Media Strategy

New food truck operators are thrust into the world of social media the moment they join the mobile food industry. Whether their previous experience was merely having a personal Facebook page a food truck owner [...]

  • instagram mistakes

Avoid The 5 Most Common Instagram Mistakes

With over 55 million pictures shared daily and 150 million monthly active users, there’s no denying that Instagram should be part of a food truck’s social media marketing strategy. That’s a huge audience that you can tap [...]

  • facebook timeline

Facebook Timeline And Your Food Truck Business

By now you have probably seen several food truck Facebook pages and noticed the new timeline format. Many users love the new format while others are having a hard time keeping up with the changes. [...]

  • food truck tweets

6 Tips For Getting The Most Out Of Your Food Truck Tweets

Are you active on Twitter? This may seem an odd question to ask food truck owners, but there are still some hold outs when it comes to this free social media marketing tool. So let’s start [...]

  • youtube channel

Video Ideas For Your Food Truck YouTube Channel

3.25 billion hours of videos are watched every single month on YouTube, and there are nearly 5,000,000,000 total YouTube views each day. For food trucks interested in building their brand with video, YouTube is a must. YouTube [...]

  • 2018 social media trends

2018 Social Media Trends: How They Will Affect The Mobile Food Industry

What are the 2018 social media trends and what does the future look like for social media? That’s a question we regularly discuss here at Mobile Cuisine. The popularity of social media has been growing exponentially and [...]

  • food truck event attendees

Activate Food Truck Event Attendees Through Social Media

Are you consistently looking for new ways to make your food truck events more social? If you don’t have the resources to manage a social conversation during your food truck event, why not activate a [...]

  • brand monitoring

Brand Monitoring On Twitter For Food Truck Vendors

It is simply not enough to be active on social media as a food truck vendor. You also need to have a handle on what is the buzz going on around your food truck brand. Social [...]

  • facebook audience insights

Using Facebook Audience Insights To Build Food Truck Success

Are you a food truck owner who uses the built in Facebook Audience Insights tool? Are you looking for new ways to measure your food truck’s success on Twitter? The Twitter analytics tool gives you access to [...]

  • knowledge for free

Give Away Your Knowledge For Free

Regardless of your culinary or mobile food industry expertise, you have something you can give away to your followers, fans or potential customers for free. And if you are attempting to get your food truck business [...]

Cause Marketing

  • meatless mondays

Meatless Mondays And Your Food Truck

Each week new Meatless Monday participating restaurants and food trucks are popping up worldwide. To do our part in supporting Meatless Mondays we believe that sharing information, recipes, and news about vegetarianism and leading a [...]

  • giving tuesday logo

Giving Tuesday And The GiveNetwork

The Thanksgiving weekend is the official kick-off of the winter holidays and gift buying.  We’ve all overdosed on a combo of family, turkey, potatoes and desserts.  Before the dishes had even been cleared, the conversation [...]

  • Grilled Cheese Truck Give Mobi

The Grilled Cheese Truck: Fighting Hunger & Getting Vets Work

We’ve all heard of THE Grilled Cheese Truck of Los Angeles.  It’s been everywhere in the media over the years.  It’s one of those success stories that America loves to hear – “Local guy makes [...]

  • national senior citizens day

Join The Fight And Celebrate National Senior Citizens Day

“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute.  We can best demonstrate our gratitude and esteem by making sure [...]

  • get to know your customers

Get To Know Your Customers – Win a $500 Gas Card

It’s Get To Know Your Customers Day tomorrow.  This official day is occurs on the third Thursday at the beginning of every quarter.  Rather than “celebrating” an official day, we have a feeling that this is more [...]

  • Shark Awareness Day

Food Trucks And Shark Awareness Day

July has a lot of fun “awareness” days.  In fact, today is “International Nude Day” and “Shark Awareness Day.”  International Nude Day may not necessarily apply to any food trucks unless you get a random [...]

  • Cheer Up The Lonely

How Does Your Food Truck Cheer Up The Lonely?

Today is Cheer Up The Lonely Day!  You may wonder why we’d cover a “holiday” like this?  Well, that’s an easy response.  Mobile Cuisine, along with the GiveNetwork and GiveMobi, has been promoting Fighting Hunger [...]

  • COH Disaster-response

Win A $500 Gas Card While Fighting Hunger In America

Even though you didn’t win the $500 gas card this time, we’re giving you another chance! Register your truck to Fight Hunger In America by August 30 and you will be entered for the drawing [...]

  • BONMi GN Sign

BONMi Food Truck Wins $500 For Fighting Hunger

Congratulations to BONMi!  They have won the $500 gas card from the GiveNetwork/Mobile Cuisine food truck initiative - Fighting Hunger In America! They are one of the many food trucks that have signed up to [...]

  • Grilled Cheese Truck Campaign

Grilled Cheese Truck is Fighting Hunger In America

We’re super-excited!  The Grilled Cheese Truck has joined in Fighting Hunger In America!  The Grilled Cheese Truck, consistently ranked the best food truck in LA, is now helping raise funds for Meals On Wheels Association [...]