Marketing 2017-03-31T08:39:59+00:00

Food Truck Marketing Strategies

Learn how to take your food truck to the next level by learning marketing strategies from old school marketing tactics to the new world of social media.


  • word of mouse

Word Of Mouse: Online Word Of Mouth Marketing For Your Food Truck

It is well known that word of mouth is the best form of advertising a business owner can receive. A walking talking advocate or two can do wonders for your mobile eatery’s promotion. Today we [...]

  • suggestion cards

Suggestion Cards Can Help Build Your Food Truck Business

One of the most overlooked but important marketing activities for food trucks are suggestion cards. Suggestion cards are also one of the easiest and most inexpensive and effective marketing activities. If you already have comment [...]

  • marketing tactics

Marketing Tactics To Lead Your Food Truck To Success

One of the biggest reasons food trucks fail these days is due the lack of the owner’s marketing skill, or rephrased, their lack of marketing skills. I've spoken with hundreds of food truck owners in [...]

  • publicity stunts

Publicity Stunts For Marketing Your Mobile Food Business

Food truck vendors have a lot of marketing freedom. This freedom allows them to engage in various guerrilla marketing campaigns. These are usually cheap and imaginative promotions for their mobile food businesses. Part of guerrilla [...]

  • search marketing

Search Marketing: Why It Should Be Part Of Your Marketing Strategy

Marketing is vital for any mobile food business, however it can frequently be challenging to get positive results. Cost is an important concern and with the struggles of traditional media, many food trucks have turned [...]

  • event sponsors

Finding Event Sponsors For A Food Truck Event

Food truck events provide a great opportunity to introduce your community to the mobile food industry as well as bring in funds for charitable organizations.  However, organizing an food truck event also costs money to [...]

  • independence day marketing

Independence Day Marketing Ideas For Mobile Food Vendors

Is your food truck all set up for an Independence Day marketing campaign or are you still searching for ideas? The Fourth of July is just around the corner, and Americans are ready to spend [...]

  • vegetarians

Vegetarians: Marketing Your Food Truck To This Growing Segment

Vegetarians come from all walks of life, all around the world. They’re highly educated, aware about animal rights and environmental issues, and passionate about their vegetarian lifestyle and the brands that cater to them. The [...]

  • football fans

Build Your Customer Base By Targeting Football Fans

With NFL Organized Team Activities (OTA) starting last week, we know that the football season is right around the corner. Regular season games will not start until the fall; so you still have time to begin [...]

  • marketing plan apps

Marketing Plan Apps To Assist In Creating Your Food Truck Plan

Your food truck may have a great menu or excellent service but your mobile food business won't grow unless people know you're out there. That requires marketing your food truck. But what kind of marketing? [...]


  • branding identity

Building A Branding Identity For Your Mobile Food Business

In the food truck industry, there are few things more important than effective brand development. When I discuss food truck brands, I mean the communication of a truck’s personality through the use of logos and [...]

  • brand identity

Brand Identity: What Is It And Does Your Food Truck Have One?

Over the years, we've written a lot about food truck branding. In that time you may have seen the term brand identity used and have a general, but not a solid understanding of what it means. Don't [...]

  • brand working

How To Get Your Food Truck Brand Working Again

You’ve taken all the right steps. You’ve come up with your food truck brand, made business cards, customized your menu, accumulated positive recommendations, built a blog or website, and completed your social media profiles. But after all that work, [...]

  • branding strategy

Create A Food Truck Brand Strategy The Right Way

Many food truck vendors I talk to already understand that creating a brand strategy is essential to their business, but a surprisingly high number of them don't really know why. By definition, a branding strategy is a long-term [...]

  • branding tips

5 Food Truck Branding Tips For The Beginner

Many new food truck owners tend to think that branding is something only large restaurant chains need to worry about. However, branding is crucial for food trucks to be able to stand out and attract [...]

  • brand strategy

Developing A Food Truck Brand Strategy That Works

Your food truck’s brand includes your name, logo and slogan, but a brand is so much more that these simple creative elements. A food truck brand should represent how your truck and staff members deal [...]

  • memorable

How To Build To A Memorable Food Truck Brand

Is your food truck brand looking bland? If so, it's time to spice things up. Because of this, today we'll discuss tips that vendors can use to create an unforgettable an memorable impression of your [...]

  • brand story

Learn How To Build Your Food Truck Brand Story

Learning how to tell a brand story is not new in the world of advertising, but for new food truck owners this concept may be completely alien to them. A successful brand story must achieve [...]

  • food truck slogan

5 Tips For Crafting A Killer Food Truck Slogan

No matter the size of a business, brand recognition is a key to success. So what makes some brands recognizable? Simple, their logos and slogans. Look at McDonald's. Not only do they have their Golden Arches [...]

  • branding cycle

The Food Truck Branding Cycle  

Branding is an essential aspect of marketing for a food truck. It establishes how and why your truck is different from other mobile food businesses. A food truck's branding cycle is a circular process that [...]

Social Media

  • Social Media Engagement Ideas

Social Media Engagement Ideas For Food Truck Vendors

In a recent email we received from one of our readers (and a fairly new food truck vendor in Southern California), we were asked what a vendor can do to engage customers and market their [...]

  • nlrb

NLRB And Food Truck Employee Social Media Posts

One of your line cooks posts on their Facebook page that you are a tyrant and a bully. Your service window attendant comments in response that the truck's food is bad. They also add that they [...]

  • google alerts

Google Alerts: A Free Tool To Monitor Your Online Presence

Over the years I’ve written about the importance of a food truck's online reputation management on Mobile Cuisine. During the time in which the mobile food industry has seen monumental growth, there has been even more [...]

  • annoying social media trends

Annoying Social Media Trends Every Food Truck Vendor Should Avoid

It doesn't take polling to tell food truck vendors that more Americans are spending more time on social media. Social media isn't going anywhere and if you've missed the meme, your food truck’s online presence [...]

  • social media voice

How To Develop Your Food Truck Social Media Voice

So, you think you've perfected the marketing of your food truck on social media. But if you haven’t developed your food truck social media voice, you’ll never get from unexceptional to exceptional. Creating a strong, consistent voice [...]

  • social media numbers

Don’t Get Stuck On Social Media Numbers

Are you a food truck owner who has asked these questions when looking at your social media numbers? “How can I get 10,000 fans on my Food Trucks's Facebook Page?” “My competitor has 2,500 followers [...]

  • bad yelp reviews

Addressing Bad Yelp Reviews About Your Food Truck

Bad yelp reviews are going to happen to just about every food truck on the road today, no matter how hard you try to avoid them. Of course, the good reviews are the ones to aim [...]

  • followback

Why You Should Followback Your Food Truck Twitter Followers

If someone on Twitter has found you compelling in some way, shouldn't you give them the benefit of the doubt and give them a followback? It's not like you can't block them in the future [...]

  • tweet about

What Food Truck Owners Should Tweet About

Apart from creating a branded Twitter account for your food truck, mobile food business owners should consider creating their own personal account on Twitter. Fans and followers often want to connect with the person behind the truck. [...]

  • Social Media No No's

Social Media No No’s for Food Truck Owners

Within the last few months you’ve probably read or heard of stories of people being fired or tweeting their way out of a job, by saying inappropriate things on social media sites.  One minute their future looks bright, [...]

Cause Marketing

  • meatless mondays

Meatless Mondays And Your Food Truck

Each week new Meatless Monday participating restaurants and food trucks are popping up worldwide. To do our part in supporting Meatless Mondays we believe that sharing information, recipes, and news about vegetarianism and leading a [...]

  • giving tuesday logo

Giving Tuesday And The GiveNetwork

The Thanksgiving weekend is the official kick-off of the winter holidays and gift buying.  We’ve all overdosed on a combo of family, turkey, potatoes and desserts.  Before the dishes had even been cleared, the conversation [...]

  • Grilled Cheese Truck Give Mobi

The Grilled Cheese Truck: Fighting Hunger & Getting Vets Work

We’ve all heard of THE Grilled Cheese Truck of Los Angeles.  It’s been everywhere in the media over the years.  It’s one of those success stories that America loves to hear – “Local guy makes [...]

  • national senior citizens day

Join The Fight And Celebrate National Senior Citizens Day

“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute.  We can best demonstrate our gratitude and esteem by making sure [...]

  • get to know your customers

Get To Know Your Customers – Win a $500 Gas Card

It’s Get To Know Your Customers Day tomorrow.  This official day is occurs on the third Thursday at the beginning of every quarter.  Rather than “celebrating” an official day, we have a feeling that this is more [...]

  • Shark Awareness Day

Food Trucks And Shark Awareness Day

July has a lot of fun “awareness” days.  In fact, today is “International Nude Day” and “Shark Awareness Day.”  International Nude Day may not necessarily apply to any food trucks unless you get a random [...]

  • Cheer Up The Lonely

How Does Your Food Truck Cheer Up The Lonely?

Today is Cheer Up The Lonely Day!  You may wonder why we’d cover a “holiday” like this?  Well, that’s an easy response.  Mobile Cuisine, along with the GiveNetwork and GiveMobi, has been promoting Fighting Hunger [...]

  • COH Disaster-response

Win A $500 Gas Card While Fighting Hunger In America

Even though you didn’t win the $500 gas card this time, we’re giving you another chance! Register your truck to Fight Hunger In America by August 30 and you will be entered for the drawing [...]

  • BONMi GN Sign

BONMi Food Truck Wins $500 For Fighting Hunger

Congratulations to BONMi!  They have won the $500 gas card from the GiveNetwork/Mobile Cuisine food truck initiative - Fighting Hunger In America! They are one of the many food trucks that have signed up to [...]

  • Grilled Cheese Truck Campaign

Grilled Cheese Truck is Fighting Hunger In America

We’re super-excited!  The Grilled Cheese Truck has joined in Fighting Hunger In America!  The Grilled Cheese Truck, consistently ranked the best food truck in LA, is now helping raise funds for Meals On Wheels Association [...]