Marketing 2017-03-31T08:39:59+00:00

Food Truck Marketing Strategies

Learn how to take your food truck to the next level by learning marketing strategies from old school marketing tactics to the new world of social media.


  • test marketing promotions

How To Test Marketing Promotions Before You Bust Your Budget

So you’ve come up with a great idea for a promotion at your at your food truck, or a new menu special to attract new customers. As exciting as it may be, don’t rush to [...]

  • marketing plan mistakes

Marketing Plan Mistakes You Want To Avoid

If you’re getting ready to start a food truck, your marketing plan is needs to be at the top of the list of documents you need to develop before you launch. And yet, new food truck [...]

  • inbound marketing strategy

Build A Food Truck Inbound Marketing Strategy That Works

Food truck owners have always been required to wear a lot of hats. Menu creation, food prep, cooking, HR, public relations, accountant and we could go on. With so many things plates to spin, marketing [...]

  • Pareto Principle

Using The Pareto Principle To Market Your Food Truck

The Pareto Principle (also known as the 80/20 rule, or the law of the vital few) states that, for many marketing, roughly 20% of your customers drive 80% of your sales. This means that there’s always a core group [...]

  • know about customers

5 Things Vendors Should Know About Customers

After nearly a decade of being a business owner, I have never stepped away from the first thing I learned; Know Your Customer. Knowing and understanding your customers should be the number one rule of any [...]

  • 2018 marketing and branding

2018 Marketing And Branding Strategies For Food Truck Vendors

Want to run a successful, profitable food truck? Like many other new food service businesses, the failure rate is exceptionally high. However, if done right there can be huge returns. This year alone food trucks [...]

  • food truck marketing budget

How Much Should You Spend On Your Food Truck Marketing Budget?

A common question I hear from vendors the most is how much money they should spend on their food truck marketing budget. Honestly, many of them seem surprised by my answer. Probably because it isn't [...]

  • location updates

Keep Consumers Coming Back With Proper Location Updates

In recent years, there has been huge growth in the popularity of food trucks. There are thousands of vendors offering gourmet and specialized menus that are ending the notion that they are one of those [...]

  • local press

How To Get Free Local Press For Your Food Truck

Managing your staff, menu updates, and growing your business are all things within your wheelhouse of running a food truck. Getting the local press to acknowledge you and write about your truck is a bit [...]

  • publicize your food truck

10 Simple Ways To Publicize Your Food Truck Business For Growth

One universal food truck goal is to sell the business's menu and services. This is usually best done when you publicize your food truck to your target audience, and offering something that solves a problem [...]


  • brand refreshing

Is It Time For Brand Refreshing For Your Food Truck?

Brands have a shelf life. Brand refreshing needs to be done every three to seven years to stay relevant and desirable. Every so often, a vendor recognizes the need to refresh their brand. A brand refresh [...]

  • brand essence

Knowing Your Brand Essence Is The Secret To A Great Brand

Your brand is your greatest asset. Whether you are a 3-star Michelin chef, a line cook, or food truck owner, your brand matters. Today we'll discuss the use of brand essence to develop your food [...]

  • motto

How To Create An Awesome Motto For Your Food Truck

A motto (derived from the Latin muttum, 'mutter', by way of Italian motto, 'word', 'sentence') is a maxim, a phrase meant to formally summarize the general motivation or intention of an individual, family, social group or organization. It’s not [...]

  • food truck name

How To Pick The Perfect Food Truck Name For Your Business

What’s in a food truck name? When deciding what to call your mobile food business, the answer is plenty. Your food truck’s name can be too quirky or not memorable enough. The challenge for all prospective [...]

  • branding identity

Building A Branding Identity For Your Mobile Food Business

In the food truck industry, there are few things more important than effective brand development. When I discuss food truck brands, I mean the communication of a truck’s personality through the use of logos and [...]

  • brand identity

Brand Identity: What Is It And Does Your Food Truck Have One?

Over the years, we've written a lot about food truck branding. In that time you may have seen the term brand identity used and have a general, but not a solid understanding of what it means. Don't [...]

  • brand working

How To Get Your Food Truck Brand Working Again

You’ve taken all the right steps. You’ve come up with your food truck brand, made business cards, customized your menu, accumulated positive recommendations, built a blog or website, and completed your social media profiles. But after all that work, [...]

  • branding strategy

Create A Food Truck Brand Strategy The Right Way

Many food truck vendors I talk to already understand that creating a brand strategy is essential to their business, but a surprisingly high number of them don't really know why. By definition, a branding strategy is a long-term [...]

  • branding tips

5 Food Truck Branding Tips For The Beginner

Many new food truck owners tend to think that branding is something only large restaurant chains need to worry about. However, branding is crucial for food trucks to be able to stand out and attract [...]

  • brand strategy

Developing A Food Truck Brand Strategy That Works

Your food truck’s brand includes your name, logo and slogan, but a brand is so much more that these simple creative elements. A food truck brand should represent how your truck and staff members deal [...]

Social Media

  • food truck tweets

6 Tips For Getting The Most Out Of Your Food Truck Tweets

Are you active on Twitter? This may seem an odd question to ask food truck owners, but there are still some hold outs when it comes to this free social media marketing tool. So let’s start [...]

  • youtube channel

Video Ideas For Your Food Truck YouTube Channel

3.25 billion hours of videos are watched every single month on YouTube, and there are nearly 5,000,000,000 total YouTube views each day. For food trucks interested in building their brand with video, YouTube is a must. YouTube [...]

  • 2018 social media trends

2018 Social Media Trends: How They Will Affect The Mobile Food Industry

What are the 2018 social media trends and what does the future look like for social media? That’s a question we regularly discuss here at Mobile Cuisine. The popularity of social media has been growing exponentially and [...]

  • food truck event attendees

Activate Food Truck Event Attendees Through Social Media

Are you consistently looking for new ways to make your food truck events more social? If you don’t have the resources to manage a social conversation during your food truck event, why not activate a [...]

  • brand monitoring

Brand Monitoring On Twitter For Food Truck Vendors

It is simply not enough to be active on social media as a food truck vendor. You also need to have a handle on what is the buzz going on around your food truck brand. Social [...]

  • facebook audience insights

Using Facebook Audience Insights To Build Food Truck Success

Are you a food truck owner who uses the built in Facebook Audience Insights tool? Are you looking for new ways to measure your food truck’s success on Twitter? The Twitter analytics tool gives you access to [...]

  • knowledge for free

Give Away Your Knowledge For Free

Regardless of your culinary or mobile food industry expertise, you have something you can give away to your followers, fans or potential customers for free. And if you are attempting to get your food truck business [...]

  • online customers

Online Customers: The Importance For Vendors To Get To Know Them

Food truck owners learned the importance of social media quickly. Unfortunately, many still don't understand who their online customers are. Americans have a half empty/half full thing going when it comes to food truck owners using [...]

  • Social Media Engagement Ideas

Social Media Engagement Ideas For Food Truck Vendors

In a recent email we received from one of our readers (a new food truck vendor in Southern California), we were asked what a vendor can do to engage customers and market their food truck [...]

  • nlrb

NLRB And Food Truck Employee Social Media Posts

One of your line cooks posts on their Facebook page that you are a tyrant and a bully. Your service window attendant comments in response that the truck's food is bad. They also add that they [...]

Cause Marketing

  • meatless mondays

Meatless Mondays And Your Food Truck

Each week new Meatless Monday participating restaurants and food trucks are popping up worldwide. To do our part in supporting Meatless Mondays we believe that sharing information, recipes, and news about vegetarianism and leading a [...]

  • giving tuesday logo

Giving Tuesday And The GiveNetwork

The Thanksgiving weekend is the official kick-off of the winter holidays and gift buying.  We’ve all overdosed on a combo of family, turkey, potatoes and desserts.  Before the dishes had even been cleared, the conversation [...]

  • Grilled Cheese Truck Give Mobi

The Grilled Cheese Truck: Fighting Hunger & Getting Vets Work

We’ve all heard of THE Grilled Cheese Truck of Los Angeles.  It’s been everywhere in the media over the years.  It’s one of those success stories that America loves to hear – “Local guy makes [...]

  • national senior citizens day

Join The Fight And Celebrate National Senior Citizens Day

“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute.  We can best demonstrate our gratitude and esteem by making sure [...]

  • get to know your customers

Get To Know Your Customers – Win a $500 Gas Card

It’s Get To Know Your Customers Day tomorrow.  This official day is occurs on the third Thursday at the beginning of every quarter.  Rather than “celebrating” an official day, we have a feeling that this is more [...]

  • Shark Awareness Day

Food Trucks And Shark Awareness Day

July has a lot of fun “awareness” days.  In fact, today is “International Nude Day” and “Shark Awareness Day.”  International Nude Day may not necessarily apply to any food trucks unless you get a random [...]

  • Cheer Up The Lonely

How Does Your Food Truck Cheer Up The Lonely?

Today is Cheer Up The Lonely Day!  You may wonder why we’d cover a “holiday” like this?  Well, that’s an easy response.  Mobile Cuisine, along with the GiveNetwork and GiveMobi, has been promoting Fighting Hunger [...]

  • COH Disaster-response

Win A $500 Gas Card While Fighting Hunger In America

Even though you didn’t win the $500 gas card this time, we’re giving you another chance! Register your truck to Fight Hunger In America by August 30 and you will be entered for the drawing [...]

  • BONMi GN Sign

BONMi Food Truck Wins $500 For Fighting Hunger

Congratulations to BONMi!  They have won the $500 gas card from the GiveNetwork/Mobile Cuisine food truck initiative - Fighting Hunger In America! They are one of the many food trucks that have signed up to [...]

  • Grilled Cheese Truck Campaign

Grilled Cheese Truck is Fighting Hunger In America

We’re super-excited!  The Grilled Cheese Truck has joined in Fighting Hunger In America!  The Grilled Cheese Truck, consistently ranked the best food truck in LA, is now helping raise funds for Meals On Wheels Association [...]