Marketing 2017-03-31T08:39:59+00:00

Food Truck Marketing Strategies

Learn how to take your food truck to the next level by learning marketing strategies from old school marketing tactics to the new world of social media.


  • publicize your food truck

10 Simple Ways To Publicize Your Food Truck Business For Growth

One universal food truck goal is to sell the business's menu and services. This is usually best done when you publicize your food truck to your target audience, and offering something that solves a problem [...]

  • customer acquisition cost

Customer Acquisition Cost: How Much Do You Pay To Attract Customers?

Most food truck owners back into their marketing budgets. They estimate total sales, subtract fixed and variable costs, and then decide based on whatever is left what they can afford to spend on marketing and advertising. You [...]

  • marketing truths

Marketing Truths ALL Food Truck Owners Should Know

Marketing your food truck isn't easy. If you want to succeed you need to face these marketing truths so you can help others and build relationships. Marketing is the key to achieving customer interest, winning [...]

  • differentiate

4 Ways To Differentiate Your Food Truck Business

So here’s a dose of reality for food truck vendors. In most cases you are not meeting the expectations of your customers. This may seem a little off because in many situations you actually exceed the [...]

  • brand partnerships

Brand Partnerships In The Food Truck Industry

Would Starbucks coffee ice cream add to your food truck’s dessert list? Would Billy Bob’s local barbecue sauce boost the sales of your BBQ menu items? Or would an Oreo crust make your cheesecake sound more appealing [...]

  • marketing ideas

8 Simple Marketing Ideas Food Trucks Can Use To Increase Revenue

Mobile Cuisine has covered the food truck industry for years, and over that time we’ve seen lots of marketing trends come and go. Some food truck owners use old school marketing ideas, some are only [...]

  • low cost marketing

Low Cost Marketing Solutions For Food Truck Vendors

Marketing is integral to a food truck's growth. Yet to afford an effective marketing campaign, most food truck vendors they need to grow their businesses first. It’s easy to see how this counterproductive cycle develops. [...]

  • email management

Email Management: Learn How To Keep Your Mailbox Under Control

Just like most food truck vendors, I consistently deal with email management problems. On most days, I am deluged with high volumes of email. When I get to the office in the morning and check my computer, [...]

  • word of mouse

Word Of Mouse: Online Word Of Mouth Marketing For Your Food Truck

It is well known that word of mouth is the best form of advertising a business owner can receive. A walking talking advocate or two can do wonders for your mobile eatery’s promotion. Today we [...]

  • suggestion cards

Suggestion Cards Can Help Build Your Food Truck Business

One of the most overlooked but important marketing activities for food trucks are suggestion cards. Suggestion cards are also one of the easiest and most inexpensive and effective marketing activities. If you already have comment [...]


  • motto

How To Create An Awesome Motto For Your Food Truck

A motto (derived from the Latin muttum, 'mutter', by way of Italian motto, 'word', 'sentence') is a maxim, a phrase meant to formally summarize the general motivation or intention of an individual, family, social group or organization. It’s not [...]

  • food truck name

How To Pick The Perfect Food Truck Name For Your Business

What’s in a food truck name? When deciding what to call your mobile food business, the answer is plenty. Your food truck’s name can be too quirky or not memorable enough. The challenge for all prospective [...]

  • branding identity

Building A Branding Identity For Your Mobile Food Business

In the food truck industry, there are few things more important than effective brand development. When I discuss food truck brands, I mean the communication of a truck’s personality through the use of logos and [...]

  • brand identity

Brand Identity: What Is It And Does Your Food Truck Have One?

Over the years, we've written a lot about food truck branding. In that time you may have seen the term brand identity used and have a general, but not a solid understanding of what it means. Don't [...]

  • brand working

How To Get Your Food Truck Brand Working Again

You’ve taken all the right steps. You’ve come up with your food truck brand, made business cards, customized your menu, accumulated positive recommendations, built a blog or website, and completed your social media profiles. But after all that work, [...]

  • branding strategy

Create A Food Truck Brand Strategy The Right Way

Many food truck vendors I talk to already understand that creating a brand strategy is essential to their business, but a surprisingly high number of them don't really know why. By definition, a branding strategy is a long-term [...]

  • branding tips

5 Food Truck Branding Tips For The Beginner

Many new food truck owners tend to think that branding is something only large restaurant chains need to worry about. However, branding is crucial for food trucks to be able to stand out and attract [...]

  • brand strategy

Developing A Food Truck Brand Strategy That Works

Your food truck’s brand includes your name, logo and slogan, but a brand is so much more that these simple creative elements. A food truck brand should represent how your truck and staff members deal [...]

  • memorable

How To Build To A Memorable Food Truck Brand

Is your food truck brand looking bland? If so, it's time to spice things up. Because of this, today we'll discuss tips that vendors can use to create an unforgettable an memorable impression of your [...]

  • brand story

Learn How To Build Your Food Truck Brand Story

Learning how to tell a brand story is not new in the world of advertising, but for new food truck owners this concept may be completely alien to them. A successful brand story must achieve [...]

Social Media

  • food truck event attendees

Activate Food Truck Event Attendees Through Social Media

Are you consistently looking for new ways to make your food truck events more social? If you don’t have the resources to manage a social conversation during your food truck event, why not activate a [...]

  • brand monitoring

Brand Monitoring On Twitter For Food Truck Vendors

It is simply not enough to be active on social media as a food truck vendor. You also need to have a handle on what is the buzz going on around your food truck brand. Social [...]

  • facebook audience insights

Using Facebook Audience Insights To Build Food Truck Success

Are you a food truck owner who uses the built in Facebook Audience Insights tool? Are you looking for new ways to measure your food truck’s success on Twitter? The Twitter analytics tool gives you access to [...]

  • knowledge for free

Give Away Your Knowledge For Free

Regardless of your culinary or mobile food industry expertise, you have something you can give away to your followers, fans or potential customers for free. And if you are attempting to get your food truck business [...]

  • online customers

Online Customers: The Importance For Vendors To Get To Know Them

Food truck owners learned the importance of social media quickly. Unfortunately, many still don't understand who their online customers are. Americans have a half empty/half full thing going when it comes to food truck owners using [...]

  • Social Media Engagement Ideas

Social Media Engagement Ideas For Food Truck Vendors

In a recent email we received from one of our readers (a new food truck vendor in Southern California), we were asked what a vendor can do to engage customers and market their food truck [...]

  • nlrb

NLRB And Food Truck Employee Social Media Posts

One of your line cooks posts on their Facebook page that you are a tyrant and a bully. Your service window attendant comments in response that the truck's food is bad. They also add that they [...]

  • google alerts

Google Alerts: A Free Tool To Monitor Your Online Presence

Over the years I’ve written about the importance of a food truck's online reputation management on Mobile Cuisine. During the time in which the mobile food industry has seen monumental growth, there has been even more [...]

  • annoying social media trends

Annoying Social Media Trends Every Food Truck Vendor Should Avoid

It doesn't take polling to tell food truck vendors that more Americans are spending more time on social media. Social media isn't going anywhere and if you've missed the meme, your food truck’s online presence [...]

  • social media voice

How To Develop Your Food Truck Social Media Voice

So, you think you've perfected the marketing of your food truck on social media. But if you haven’t developed your food truck social media voice, you’ll never get from unexceptional to exceptional. Creating a strong, consistent voice [...]

Cause Marketing

  • meatless mondays

Meatless Mondays And Your Food Truck

Each week new Meatless Monday participating restaurants and food trucks are popping up worldwide. To do our part in supporting Meatless Mondays we believe that sharing information, recipes, and news about vegetarianism and leading a [...]

  • giving tuesday logo

Giving Tuesday And The GiveNetwork

The Thanksgiving weekend is the official kick-off of the winter holidays and gift buying.  We’ve all overdosed on a combo of family, turkey, potatoes and desserts.  Before the dishes had even been cleared, the conversation [...]

  • Grilled Cheese Truck Give Mobi

The Grilled Cheese Truck: Fighting Hunger & Getting Vets Work

We’ve all heard of THE Grilled Cheese Truck of Los Angeles.  It’s been everywhere in the media over the years.  It’s one of those success stories that America loves to hear – “Local guy makes [...]

  • national senior citizens day

Join The Fight And Celebrate National Senior Citizens Day

“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute.  We can best demonstrate our gratitude and esteem by making sure [...]

  • get to know your customers

Get To Know Your Customers – Win a $500 Gas Card

It’s Get To Know Your Customers Day tomorrow.  This official day is occurs on the third Thursday at the beginning of every quarter.  Rather than “celebrating” an official day, we have a feeling that this is more [...]

  • Shark Awareness Day

Food Trucks And Shark Awareness Day

July has a lot of fun “awareness” days.  In fact, today is “International Nude Day” and “Shark Awareness Day.”  International Nude Day may not necessarily apply to any food trucks unless you get a random [...]

  • Cheer Up The Lonely

How Does Your Food Truck Cheer Up The Lonely?

Today is Cheer Up The Lonely Day!  You may wonder why we’d cover a “holiday” like this?  Well, that’s an easy response.  Mobile Cuisine, along with the GiveNetwork and GiveMobi, has been promoting Fighting Hunger [...]

  • COH Disaster-response

Win A $500 Gas Card While Fighting Hunger In America

Even though you didn’t win the $500 gas card this time, we’re giving you another chance! Register your truck to Fight Hunger In America by August 30 and you will be entered for the drawing [...]

  • BONMi GN Sign

BONMi Food Truck Wins $500 For Fighting Hunger

Congratulations to BONMi!  They have won the $500 gas card from the GiveNetwork/Mobile Cuisine food truck initiative - Fighting Hunger In America! They are one of the many food trucks that have signed up to [...]

  • Grilled Cheese Truck Campaign

Grilled Cheese Truck is Fighting Hunger In America

We’re super-excited!  The Grilled Cheese Truck has joined in Fighting Hunger In America!  The Grilled Cheese Truck, consistently ranked the best food truck in LA, is now helping raise funds for Meals On Wheels Association [...]