Marketing 2017-03-31T08:39:59+00:00

Food Truck Marketing Strategies

Learn how to take your food truck to the next level by learning marketing strategies from old school marketing tactics to the new world of social media.


  • marketing discipline

Marketing Discipline Will Help Increase Effective And Profitable Marketing Time

Do you have marketing discipline when it comes to your food truck? Let me ask you this question. How much time should a food truck owner spend each day on marketing and sales building activities [...]

  • Media Relations

DIY Media Relations For Your Food Truck Business

There's a good chance your food truck doesn't have a media relations person on staff. No matter how big your food truck empire is, your truck isn't making the news often enough to justify a full-time media [...]

  • food truck coupons

The Pros and Cons of Offering Food Truck Coupons

Coupon offers are becoming increasingly popular with food truck owners and consumers alike. But does providing such steep discounts (often 30% or more) pay off? The idea of offering food truck coupons or not depends on [...]

  • St. Patrick’s Day Marketing Ideas

St. Patrick’s Day Marketing Ideas For Food Trucks

St. Patrick’s Day is a great excuse to have a little fun with your food truck customers. Regardless of whether your truck has an Irish concept, you can create excitement and drive traffic to your [...]

  • Valentine’s Day

Valentine’s Day Marketing Tips For Food Truck Success

Valentine’s Day is the second busiest day of the year in the food service industry. It is only bested by Mother’s Day each year. According to a National Restaurant Association survey, not only do 25 [...]

  • know your customer

Questions For Vendors To Ask To Get To Know Your Customer Base

The age-old marketing adage, “know your customer,” is about more than remembering the names of your food truck's most loyal followers. Vendors who don’t focus on their customers often fail. A relationship with the individuals who might buy from [...]

  • marketing failures

Marketing Failures That Will Steer Your Food Truck Into A Ditch

It's safe to say that most food truck vendors don't like to admit to being wrong. Over the last few weeks we asked some food truck owners to send us examples of marketing tactics they've tried that ended [...]

  • word of mouth marketing

Offline Word Of Mouth Marketing For Your Food Truck

Word of mouth marketing will always be the best form of promotion any mobile food industry vendor can expect to achieve. For this reason, we decided that we needed to look at the two most commonly used [...]

  • new years resolutions

Use Consumer New Years Resolutions To Food Truck Increase Sales

The new year is upon us and with it come millions of New Years resolutions to eat healthier, lose weight or get in shape. A great way to attract new customers to your food truck is [...]

  • 2017 food truck marketing

2017 Food Truck Marketing Tips For New And Existing Vendors



  • brand working

How To Get Your Food Truck Brand Working Again

You’ve taken all the right steps. You’ve come up with your food truck brand, made business cards, customized your menu, accumulated positive recommendations, built a blog or website, and completed your social media profiles. But after all that work, [...]

  • branding strategy

Create A Food Truck Brand Strategy The Right Way

Many food truck vendors I talk to already understand that creating a brand strategy is essential to their business, but a surprisingly high number of them don't really know why. By definition, a branding strategy is a long-term [...]

  • branding tips

5 Food Truck Branding Tips For The Beginner

Many new food truck owners tend to think that branding is something only large restaurant chains need to worry about. However, branding is crucial for food trucks to be able to stand out and attract [...]

  • brand strategy

Developing A Food Truck Brand Strategy That Works

Your food truck’s brand includes your name, logo and slogan, but a brand is so much more that these simple creative elements. A food truck brand should represent how your truck and staff members deal [...]

  • memorable

How To Build To A Memorable Food Truck Brand

Is your food truck brand looking bland? If so, it's time to spice things up. Because of this, today we'll discuss tips that vendors can use to create an unforgettable an memorable impression of your [...]

  • brand story

Learn How To Build Your Food Truck Brand Story

Learning how to tell a brand story is not new in the world of advertising, but for new food truck owners this concept may be completely alien to them. A successful brand story must achieve [...]

  • food truck slogan

5 Tips For Crafting A Killer Food Truck Slogan

No matter the size of a business, brand recognition is a key to success. So what makes some brands recognizable? Simple, their logos and slogans. Look at McDonald's. Not only do they have their Golden Arches [...]

  • branding cycle

The Food Truck Branding Cycle  

Branding is an essential aspect of marketing for a food truck. It establishes how and why your truck is different from other mobile food businesses. A food truck's branding cycle is a circular process that [...]

  • brand positioning

Developing Brand Positioning For Your Food Truck

In basic terms, brand positioning is the process of positioning your food truck’s brand in the mind of your customers. Brand positioning is the idea of identifying and working to build a marketing niche for [...]

  • food truck branding

Does Your Food Truck Branding Have Curb Appeal

The complete unadulterated truth about food truck branding is that it’s all a facade. Food truck branding is usually completely made up, it's a construct of the vendor. It’s the image designed for your food truck [...]

Social Media

  • Social Media No No's

Social Media No No’s for Food Truck Owners

Within the last few months you’ve probably read or heard of stories of people being fired or tweeting their way out of a job, by saying inappropriate things on social media sites.  One minute their future looks bright, [...]

  • use pinterest

5 Ways Food Truck Vendors Can Use Pinterest

Food truck owners understand that outside of great food and service, to be relevant, you need to have an engaging social media presence. As we mentioned in our social media trends, use of social media is only becoming [...]

  • social media campaign

5 Common Food Truck Social Media Campaign Mistakes

If you or your food truck's social media team are consistently posting on social media but you still aren’t making much headway, you might be accidentally holding back all your hard work. The goal of a great [...]

  • linkedin

Adding LinkedIn To Your Food Truck Social Media Toolbelt

Beyond Facebook and Twitter, LinkedIn is one of the leading social media platforms today. It receives more daily traffic than popular sites such as eBay, Craigslist, and ESPN. This fact alone should get you to realize that [...]

  • instagram tips

Instagram Tips To Get The Most Out Of It For Your Food Truck

Since we have come out in the past and suggested that food truck owners should adopt Instagram usage, we thought we'd share some Instagram tips to help you get the most out of it. New apps [...]

  • website food truck facebook page

Is It Time To Scrap Your Website For A Food Truck Facebook Page?

Ok, so the title may get food truck owners thinking that this article is going to explain why your website needs to be replaced with a food truck Facebook page. Well, don't act too quickly. [...]

  • online customer feedback

Responding Properly To Online Customer Feedback

Whether you’re a food truck, concession trailer or food cart, customer feedback matters. But it can be tough to navigate online customer feedback. Which reviews are valuable and which are unreliable? Consider the following when [...]

  • periscope

Why Your Food Truck Should Be Using Periscope Right Now

Periscope [link] is a free, social media platform that has engagement built right into it. People start engaging with your food truck business, your menu, your brand and your employees seconds after installing it. With [...]

  • 2017 social media trends

2017 Social Media Trends: How They Will Affect The Mobile Food Industry

What are the 2017 social media trends and what does the future look like for social media? That’s a question we regularly discuss here at Mobile Cuisine. The popularity of social media has been growing exponentially and [...]

  • online customer service

Don’t Ignore Online Customer Service

Your food truck’s social media pages are every bit as important as a face to face encounter with a customer. But some food truck owners fail to provide the same type of online customer service as [...]

Cause Marketing

  • meatless mondays

Meatless Mondays And Your Food Truck

Each week new Meatless Monday participating restaurants and food trucks are popping up worldwide. To do our part in supporting Meatless Mondays we believe that sharing information, recipes, and news about vegetarianism and leading a [...]

  • giving tuesday logo

Giving Tuesday And The GiveNetwork

The Thanksgiving weekend is the official kick-off of the winter holidays and gift buying.  We’ve all overdosed on a combo of family, turkey, potatoes and desserts.  Before the dishes had even been cleared, the conversation [...]

  • Grilled Cheese Truck Give Mobi

The Grilled Cheese Truck: Fighting Hunger & Getting Vets Work

We’ve all heard of THE Grilled Cheese Truck of Los Angeles.  It’s been everywhere in the media over the years.  It’s one of those success stories that America loves to hear – “Local guy makes [...]

  • national senior citizens day

Join The Fight And Celebrate National Senior Citizens Day

“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute.  We can best demonstrate our gratitude and esteem by making sure [...]

  • get to know your customers

Get To Know Your Customers – Win a $500 Gas Card

It’s Get To Know Your Customers Day tomorrow.  This official day is occurs on the third Thursday at the beginning of every quarter.  Rather than “celebrating” an official day, we have a feeling that this is more [...]

  • Shark Awareness Day

Food Trucks And Shark Awareness Day

July has a lot of fun “awareness” days.  In fact, today is “International Nude Day” and “Shark Awareness Day.”  International Nude Day may not necessarily apply to any food trucks unless you get a random [...]

  • Cheer Up The Lonely

How Does Your Food Truck Cheer Up The Lonely?

Today is Cheer Up The Lonely Day!  You may wonder why we’d cover a “holiday” like this?  Well, that’s an easy response.  Mobile Cuisine, along with the GiveNetwork and GiveMobi, has been promoting Fighting Hunger [...]

  • COH Disaster-response

Win A $500 Gas Card While Fighting Hunger In America

Even though you didn’t win the $500 gas card this time, we’re giving you another chance! Register your truck to Fight Hunger In America by August 30 and you will be entered for the drawing [...]

  • BONMi GN Sign

BONMi Food Truck Wins $500 For Fighting Hunger

Congratulations to BONMi!  They have won the $500 gas card from the GiveNetwork/Mobile Cuisine food truck initiative - Fighting Hunger In America! They are one of the many food trucks that have signed up to [...]

  • Grilled Cheese Truck Campaign

Grilled Cheese Truck is Fighting Hunger In America

We’re super-excited!  The Grilled Cheese Truck has joined in Fighting Hunger In America!  The Grilled Cheese Truck, consistently ranked the best food truck in LA, is now helping raise funds for Meals On Wheels Association [...]