Food Truck Marketing Strategies

Learn how to take your food truck to the next level by learning marketing strategies from old school marketing tactics to the new world of social media.


  • Marketing Efforts

Inventory Your Food Truck’s Marketing Efforts

The key to success in today’s growing mobile food industry, where customers are getting more choices daily, is effective marketing. We have put together a quick inventory checklist for your use. Does your food truck have [...]

  • new food truck customers

Reach New Food Truck Customers In New Ways

In today’s growing food truck industry, vendors need to ramp up their marketing efforts in order to compete and attract new food truck customers. The good news is, you don’t need expensive and complex marketing [...]


  • logo

Creating A Successful Food Truck Logo

If you love traveling and bringing happiness to people through food, then you've probably started dreaming of having your own successful food truck. Essentially a restaurant on wheels, a food truck offers mobility and flexibility—two [...]

  • name your food truck

What To Ask Before You Name Your Food Truck

What's in a food truck’s name? When deciding what to call your mobile food business, the answer is plenty. Your food truck’s name can be too quirky or not memorable enough. The challenge for all prospective [...]

  • food truck branding

Why Food Truck Branding Matters

While speaking at a previous ROAM Conference, during an afternoon breakout session, I was asked a question about food truck branding that I felt needed to expand on for our readers. Food Truck Branding...What is it [...]

  • reinventing your food truck brand

Reinventing Your Food Truck Brand

Have you ever wondered why people get so worked up about the New Year? The answer is because the New Year brings new opportunities for everyone. It’s a time when many make resolutions to do [...]

Social Media

  • personal brand

Building Your Personal Brand On Twitter

If you want to transmit a one-way message to your food truck customers, a billboard is one option. Radio or newspaper ads work as well. However, if your goal is to build your personal brand and food [...]

Cause Marketing

  • meatless mondays

Meatless Mondays And Your Food Truck

Each week new Meatless Monday participating restaurants and food trucks are popping up worldwide. To do our part in supporting Meatless Mondays we believe that sharing information, recipes, and news about vegetarianism and leading a [...]

  • giving tuesday logo

Giving Tuesday And The GiveNetwork

The Thanksgiving weekend is the official kick-off of the winter holidays and gift buying.  We’ve all overdosed on a combo of family, turkey, potatoes and desserts.  Before the dishes had even been cleared, the conversation [...]

  • national senior citizens day

Join The Fight And Celebrate National Senior Citizens Day

“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute.  We can best demonstrate our gratitude and esteem by making sure [...]

  • get to know your customers

Get To Know Your Customers – Win a $500 Gas Card

It’s Get To Know Your Customers Day tomorrow.  This official day is occurs on the third Thursday at the beginning of every quarter.  Rather than “celebrating” an official day, we have a feeling that this is more [...]

  • Shark Awareness Day

Food Trucks And Shark Awareness Day

July has a lot of fun “awareness” days.  In fact, today is “International Nude Day” and “Shark Awareness Day.”  International Nude Day may not necessarily apply to any food trucks unless you get a random [...]

  • Cheer Up The Lonely

How Does Your Food Truck Cheer Up The Lonely?

Today is Cheer Up The Lonely Day!  You may wonder why we’d cover a “holiday” like this?  Well, that’s an easy response.  Mobile Cuisine, along with the GiveNetwork and GiveMobi, has been promoting Fighting Hunger [...]

  • COH Disaster-response

Win A $500 Gas Card While Fighting Hunger In America

Even though you didn’t win the $500 gas card this time, we’re giving you another chance! Register your truck to Fight Hunger In America by August 30 and you will be entered for the drawing [...]

  • BONMi GN Sign

BONMi Food Truck Wins $500 For Fighting Hunger

Congratulations to BONMi!  They have won the $500 gas card from the GiveNetwork/Mobile Cuisine food truck initiative - Fighting Hunger In America! They are one of the many food trucks that have signed up to [...]