Run & Grow 2017-03-31T08:39:59+00:00

Learn How To Take Your Food Truck Business To The Next Level

So, you have already started running a food truck business, but how do you keep it running like a well oiled machine? These sections will provide an existing vendor up to date on all of the tactics needed to run and expand your ever growing food truck empire.


  • setting goals

Setting Goals For Your Food Truck Business

Setting goals are important for food truck vendors, but they can also be harmful to your mobile food business if you aren’t careful. Food truck owners need to set yourself up for success when it comes [...]

  • before reacting

Why Food Truck Vendors Need To Take 5 Seconds Before Reacting

Whether you replied to all when you should have forwarded, or you sent an email with a silly typo, most food truck owners have wished for an Undo Send button on at least one occasion. But [...]

  • management skills

3 Important Food Truck Management Skills You Need For Success

Many food truck owners have found themselves in a nasty predicament. A place from which they are forced to work simply to keep their truck on the road. Breaking even is one thing, making a profit [...]

  • declining food truck sales

Common Causes For Declining Food Truck Sales

Every food truck experiences sales fluctuations from time to time. Maybe you’re a soup truck in summertime, or hitting a lull in foot traffic due to weather. When sales take an unexpected dive, it’s important not [...]

  • stay focused

Stay Focused During A Busy Shift With These 6 Simple Tips

It's a common occurrence in the food truck industry; you’re finishing up a busy lunch rush, and suddenly something comes up. You don’t stay focused and give the distraction too much attention. Thirty seconds, one minute, [...]

  • bob's burger food truck

4 Lessons Bob’s Burgers Can Teach Food Truck Owners

Bob’s Burgers is a popular American animated sitcom. The series centers on the Belchers (parents Bob and Linda, and their children Tina, Gene, and Louise) who run a hamburger restaurant. Many food truck owners can relate [...]

  • socially responsible

Is A Socially Responsible Business Model Right For Your Food Truck?

If you have heard of Ben & Jerry’s, Kenneth Cole, or Toms Shoes then you get the concept behind socially responsible companies. We celebrate these companies for making meaningful impacts and aligning their business missions [...]

  • Political Views Off Social Media

5 Reasons To Keep Your Personal Political Views Off Social Media

Social media has been a great marketing tool for the food truck industry. With social media, food trucks and their owners can connect directly with customers as frequently as they like. However, this direct communication [...]

  • low price rivals

Strategies For Food Truck Vendors To Fight Low Price Rivals

All food truck vendors are confronted with low price rivals. The solution isn't to lower all of your prices and start a price war. This will only result in lowered profitability for every food truck involved. So, what [...]

  • food truck failures

5 Increasingly Common Causes Of Food Truck Failures

This time of year, a lot of people are researching how to start up a food truck business. As a culinary entrepreneur, you need to be aware of how very real food truck failures are. For [...]

Customer Service

  • long wait times

How To Prevent Long Wait Times At Your Food Truck

Customer frustration due to long wait times is a common problem in the food truck industry, but it doesn’t have to be. The best food trucks work hard to keep customers happy, even when there are long wait times. [...]

  • rude customers

How To Deal With Rude Customers At Your Food Truck

When you're part of the food truck industry, it goes without saying that from time to time, you will encounter rude customers. And whether an unhappy customer is warranted in their unhappiness or not, how you [...]

  • food truck customer service

The Four Keys For Providing Outstanding Food Truck Customer Service

As all successful food truck owners know, the secret to loyal customers is no secret. Great food and food truck customer service will bring consumers back, over and over. On the other hand if a staff [...]

  • building rapport

Building Rapport With Your Food Truck Customers

Loyal food truck customers are planted and grown; they’re not just in bloom the moment they walk up to your service window. Part of being a great food truck owner is the ability of building rapport with your [...]

  • food truck service mistakes

Avoid These Common Food Truck Service Mistakes With Proper Training

If you own a food truck, you know that one of the most important steps in building your business is properly training your team. Many food truck vendors train staff on service, but few teach them sales [...]

  • say yes

4 Ways To Get Your Food Truck Customers To Say Yes

We've got some good news, some bad news, and then some even better news for food truck vendors. The good news is that most prospective customers truly want to say yes to your pitch. The bad [...]

  • tough questions

Prepare to Answer Your Food Truck Customers’ Tough Questions

When you operate a food truck, sooner or later you're likely to face a tense situation involving a customer. Whether or not the situation was your fault, you'll need to be able to respond tactfully [...]

  • social media complaints

How Food Trucks Can Handle Social Media Complaints

Twitter and Facebook are great customer service channels for food trucks. But from time to time, food trucks have experienced social media complaints from their customers. For food trucks that try to maintain positive customer [...]

  • food truck regulars

Five Tips To Develop Food Truck Regulars

Establishing food truck regulars begins passion and emotion. The feelings you show for your customers, your business and the industry will separate you from the rest. Differentiate yourself from the vendors with canned answers who may have a well known food [...]

  • consumer service phrases

5 Consumer Service Phrases To Improve Your Food Truck

Mastering consumer service for every food truck vendor requires the experience of knowing just what to say when to say it and having the wisdom to recognize the best way to say it. Communication can be [...]

Growth Strategies

  • restaurant location

Finding The Best Restaurant Location To Expand Your Food Truck Empire

As the mobile food industry continues to grow, it is also starting to see some major structural changes. The biggest trend we've seen grow over the last couple of years has been food truck businesses [...]

  • don't know

Admit It When You Don’t Know About Something

Through pure necessity, food truck owners wear a lot of hats. The problem is that many of these mobile food vendors are afraid to utter things like: "I don't know." "Would you help me?" or "I'm [...]

  • innovation

Don’t Stand In The Way Of Food Truck Innovation

Every food truck owner wants to be innovative, but there are things you may be unintentionally doing that could be stifling innovation. Poor planning, budgeting, scheduling and staff management are among the obstacles that could be [...]

  • lead with confidence

How Food Truck Vendors Can Lead With Confidence

It's a common belief that leaders are born not created. Anything can be achieved with enough dedication and commitment, and this is true for leadership. I see success all the time in in the food [...]

  • customer passions

Use Your Customer Passions to Grow Your Food Truck Sales

Have you ever loved a product or service so much that you couldn't wait to tell everyone you know about it? All over the web, customer passions for brands and products have led them to [...]

  • food truck capabilities

Make Sure To Focus On Your Food Truck Capabilities

Instead of looking for winning strategies outside of your food truck's walls, outperform your competitors (restaurants and other food trucks) by leveraging what you do best. Use your mobile food truck capabilities (the staff, knowledge, systems, [...]

  • running a food truck for dummies 2nd edition

Order Running A Food Truck For Dummies 2nd Edition Now

A lot has happened in the food truck industry since 2012, so it made a lot of sense to update the original. Four years after it's initial launch, I am happy to announce that you [...]

  • business expansion

The Do’s And Don’ts Of Food Truck Business Expansion

So your food truck is running smoothly and you’re ready to continue growing your mobile food business. So how do you know if your food truck is ready to expand? Today we'll discuss our do's and [...]

  • continuing education

Continuing Education: Why Your Education Should Never Stop

Don't let your ego get in the way of your desire to learn about ways to improve your mobile food business. Successful food truck vendors keep their minds open to new ideas and concepts because they [...]

  • Licensing and Franchising

The Basics Of Licensing and Franchising Food Trucks

The owner of every successful food truck is confronted with the decision to invest more capital and grow, or fall back on their success and stay a small business. With the risks and investments required [...]

Human Resources

  • best food truck employees

Get Your Best Food Truck Employees To Stick Around

Few food truck owners are able to succeed without great talent supporting them. So retaining your best food truck employees is not only good for your mobile food business, but for you as owner. Training a new [...]

  • food truck job posting

5 Tips To Maximize Visibility Of Your Food Truck Job Posting

If there is one thing that food truck owners despise most, it’s dealing with the hiring process. Applications will either show up in mass or barely come in at all. This makes vendors spend hours going through resumes scanning for [...]

  • job offer

Make It Easy To Accept A Job Offer From Your Food Truck

If you've found the perfect candidate for that open position in your food truck operation, you need to make a job offer in a way that encourages that person to accept it. Don't take a chance on losing them. If [...]

  • employee work passion

Instill Employee Work Passion In Your Food Truck Staff

Passionate employees produce better results. The best way to spark employee work passion in your food truck staff is to demonstrate your own passion. Just remember you don't have to be a cheerleader. A job is a lot [...]

  • listening

Influence Your Food Truck Staff By Listening To Them

People don't like being pushed, or even nudged, to do something. So when you need your staff members to take action by listening. Change their behavior, adapt a new strategy and inspire them to commit [...]

  • forgive employees

Food Truck Owners Need To Learn When To Forgive Employees

Sooner or later, someone on your food truck team is going to screw up. Hopefully the stakes won't be high when it happens. Either way, be prepared to say three words: I forgive you. As a [...]

  • don't cry wolf

Don’t Cry Wolf To Motivate Your Food Truck Staff

If you claim that every project or task you assign to your food truck team is critical, it won't be long before your employees begin to ignore your sense of urgency. If this becomes the case, [...]

  • big changes

Three Answers Your Food Truck Employees Need After Big Changes

Understanding your food truck employee reactions to big changes such as layoffs can help you understand what employees need, not just in stressful times, but every day. How can you expect your staff members to [...]

  • know your emotions

Know Your Emotions to Better Lead Your Food Truck Staff

Being too emotional can create problems in your food truck business. If you know your emotions it can be far less of a problem than holding back all of your feelings. You may hide emotions [...]

  • Test Employees

Why Food Truck Vendors Should Test Employees Before Promoting Them

If you believe that one of your food truck employees is ready for a promotion, be sure you test employees and don’t jump right in. Performance in their current role doesn't always predict performance in a future [...]

Find Or Post Food Truck Jobs

Do yo have an open position in your food truck? Are you looking for temporary help for an up-coming event your current staff just can’t do on their own?

Post Food Truck Jobs


  • insurance myths

3 Common Food Truck Insurance Myths

Your food truck is the backbone that keeps your mobile business running. When it comes to insuring your mobile bistro, it can be difficult to distinguish insurance facts from myths and buying insurance without knowing [...]

  • food truck insurance claims

Basic Tips For Making Food Truck Insurance Claims

After causing a minor accident usually comes the dread of a possible car insurance rate hike. Even if you have plenty of food truck insurance coverage, you might be tempted to avoid filing any food truck insurance [...]

  • Business Income Insurance

Does Your Food Truck Have Business Income Insurance

Recent news of a Philadelphia food truck commissary fire has led to a lot of requests from our readers on the subject of business income insurance. If business income insurance is a new term for [...]

  • storage insurance

Food Truck Storage Insurance Tips

If you have a food truck that you keep in storage during your off-season, you may be looking for ways to reduce your insurance costs. If you want to save money on your food truck insurance [...]

  • Food Truck Workers' Comp

Food Truck Workers’ Comp Insurance Basics

One of the big questions new and existing food truck owners have centers on workers’ compensation insurance (otherwise known as food truck workers’ comp). In the food truck industry, there's no shortage of potential risks that [...]

  • food truck insurance checklist

Preparing For An Accident: Food Truck Insurance Checklist

When you’re in an auto accident in your food truck, it can be easy to forget what information you need — you’re shaken up and rattled and in many cases wondering how the accident will [...]

  • business income insurance

How Business Income Insurance Affects Your Food Truck

There seems to be some confusion by food truck owners on what Business Income Insurance really is and how it works. This entry is designed to explain just why the coverage is so important and [...]

$2.4 M Awarded For Food Truck Fryer Oil Burn

A California appeals court said Monday that Travelers Property and Casualty Co. of America was liable for $2.4 million awarded to a food truck vendor who was burned by oil that splashed on her from [...]

  • storing food trucks

Storing Food Trucks: Do You Still Need To Insure It?

There may come a time when you need to put your food truck into storage. Whether it's because you are in a cold weather region or you are just taking a break from the rigors [...]

How Will ObamaCare Affect the Food Truck Industry?

What do the up coming federal health care reforms mean for the mobile food industry but more specifically, your food truck business?   Will the Affordable Care Act add thousands of dollars in extra costs [...]

Under The Hood

  • clean food truck

3 Steps To Making Sure You Have A Clean Food Truck

Food truck kitchen cleanliness is one of the major factors that affect how customers perceive your mobile food business. If you don't have a clean food truck the least that might happen is the direct affect [...]

  • food truck alternator

How Much Will It Cost To Replace Your Food Truck Alternator?

Outside of your kitchen staff, your food truck alternator is one of the hardest working parts in your mobile food business. It’s a common misconception that the battery in your truck is what supplies your [...]

  • in your glove box

Keep The Correct Items In Your Glove Box And Food Truck

While every food truck owner may need roadside assistance at one time on another, a little advanced planning can help minimize the aggravation or the downtime.  Below is a checklist of items that you should [...]

  • food truck maintenance

Keep Your Truck On The Road With These Food Truck Maintenance Tips

A food truck is just like most things in your life: You get out what you put in. And for food truck vendors who depend on their vehicle to get to their next event, a [...]

  • air filter

Greening Your Food Truck By Changing Your Air Filter

Today we will look at not only helping food truck owners save a few bucks over the lifespan of their food truck, but will also provide a way to make your food truck a little [...]

  • kitchen cool

Keeping Your Food Truck Kitchen Cool As Temps Rise

Food truck owners in Northern climates are rejoicing. Spring is here and with that means increased foot traffic and nice weather. At the same time it also means higher temperatures inside their food truck kitchens. [...]

  • daily food truck inspections

Why Daily Food Truck Inspections Are So Important

Inspecting your food truck daily is a simple and effective way to spot potentially dangerous issues or defects before your food truck hits the road for your next event. Because of this, food truck owners should [...]

  • food truck mirrors

Setting Your Food Truck Mirrors To Avoid Blind Spots

If you've ever spent any time driving a food truck, you understand that it can be difficult to see all around the truck. The fact is that most food trucks don't have the use of a [...]

  • diesel food truck

Keep Your Diesel Food Truck Purring Like A Kitten

Keeping up on the maintenance of your diesel food truck is vital for the continued well-being of your vehicle. Giving your diesel food truck engine a good tune up once in a while will help [...]

  • safely removing ice

Safely Removing Ice From Your Food Truck Windshield

Winter is back in much of the country and sub-zero temps and plenty of snow means, you’ll probably be finding yourself or one of your staff members struggling while safely removing ice from your food truck [...]

Looking to buy a new or used food truck?

Follow the link below to be taken to our Food Trucks For Sale section to find the perfect food truck, cart or trailer to start your mobile food adventure in.

Food Trucks For Sale